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All Journal MediaTor: Jurnal Komunikasi Kanal : Jurnal Ilmu Komunikasi An-Nida : Jurnal Komunikasi Islam Source: Jurnal Ilmu Komunikasi Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Komunikasi Korporasi dan Media (JASIMA) Jurnal Indonesia Sosial Sains Iqtida: Journal of Da'wah and Communication Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Kheyene Molekandella Boer
Universitas Mulawarman
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences

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Journal : MediaTor: Jurnal Komunikasi

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The Identification of Persuasive Educational Message About Covid-19 Issue in New Media Mutia Rahmi Pratiwi; Kheyene Molekandella Boer; Teddy Dyatmika; Amida Yusriana
MediaTor (Jurnal Komunikasi) Vol 14, No 1 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i1.7663

Abstract

Indonesia has becoming one of the countries with highest rate in Covid-19 transmission and part of 15 biggest countries in the world with highest death rate because of it. Various efforts have been conducting to persuade people such as delivering the Covid-19 education messages by new media TikTok.  This research is a qualitative research with content analysis as the method. The object choosen are three video in new media TikTok that come from the point of view of the health workers, family of the health workers and society. The theory used is The Persuasive Theory. The results show that the persuasive carried out through the research object used an evidence-based approach, using humor and based on diction. Based on diction is carried out from the side of the health worker family members. Based on the evidence is carried out from the point of view of people affected by the virus. The humor approach is carried out from the perspective of medical personnel. The message structure contained in the video object shows uniformity, including the presentation of messages consisting of one-sided, the order in which the message is presented using the climax flow and drawing conclusions that indicate the message is expressed or addressed directly.
Co-Authors Adella Franscillia Samma Amida Yusriana Andra Prianata Setya Bella Robhiatul Adawiyah Endang Erawan Faridah Azza Annabillah Fatimah Nur Aliya Mahruf Hairunisa Hairunisa Hilda Annisa Nur Firdausi Jaka Farih Agustian Johantan Alfando Wikandana sucipta Mutia Rahmi Pratiwi Nabila Hanna Savhira Naufal Al Hadad Nurliah Resa Septy Saputri Rina Juwita Rizky Amalia Syahrani Sucipta, Johantan Alfando Wikandana Sugandi Sugandi Teddy Dyatmika