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All Journal Agrimeta: Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Yulianti Sapanca
Program Studi Agroteknologi, Fakultas Pertanian dan Bisnis, Universitas Mahasaraswati Denpasar
Agriculture, Biological Sciences & Forestry

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STRATEGI PENGEMBANGAN USAHATANI STROBERI DI DESA PANCASARI KECAMATAN SUKASADA KABUPATEN BULELENG Patrianus Ramai; Made Tamba; Cening Kardi; Yulianti Sapanca
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 12 No. 23 (2022): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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Strawberry is one of the horticultural commodities that have important economic value in Indonesia. Pancasari Village, Sukasada District, Buleleng Regency is one of the villages that has strawberry farming in Bali. The purpose of this study was to (1) analyze how the conditions of internal and external factors were for developing strawberry farming, and (2) analyzing how the strawberry development strategy was in Pancasari Village, Sukasada District, Buleleng Regency. This research was conducted from September to October 2021, with a total of 30 farmers as respondents. The results showed that Strawberry farming in Pancasari Village had a strength score of 1.91 and a weakness score of 0.82, while the opportunity score was 1.85 and the threat score was 0.79. Strawberry farming in Pancasari Village is in an aggressive growth condition with alternative strategies that can be taken, namely: (1) Improving production efficiency, quality and product appearance, through improving the quality of sustainable/environmentally friendly agricultural implementation and better management of marketing promotions. (2) Increasing cooperation between governments, especially institutions and industry that can increase farm capital for the cultivation of Strawberries with new and super varieties. Control over the conversion of agricultural land (Strawberry land), as well as policies to increase the exchange rate of Strawberry agriculture. (3) Attracting investment interest from various parties to be able to add Strawberry farming facilities, (4) Attracting agro-industry investors made from Strawberries, and (5) Strengthening joint marketing for Strawberry distribution.
PREFERENSI KONSUMEN BUAH JERUK SIAM DI PASAR RAKYAT KRENENG KOTA DENPASAR Alferia Yasinta Lembu; Ni Gst. Ag Gde Eka Martiningsih; I Ketut Arnawa; Yulianti Sapanca
AGRIMETA : Jurnal Pertanian Berbasis Keseimbangan Ekosistem Vol. 12 No. 24 (2022): Agrimeta: Jurnal Pertanian Berbasis Keseimbangan Ekosistem
Publisher : Fakultas Pertanian dan Bisnis Universitas Mahasaraswati Denpasar

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This research is entiled “Consumer Preferences of Siamese Citrus Fruit in the Market the traditional of Kreneng Denpasar City. More and more Siamese oranges are entering local and modern markt because it is favored by consumrs, but the demamd the typs of Siamese orangs vary according to the type of orange that is used has its own charactructic. Consumer preferences for attributes and the type of orange that will determine how big the fruit is received and attractive to consumers. By formulating the problem whether the attributes that are become preferences and the most dominant attribute as consumer preferences in buying Siamese oranges at the Traditional Market Kreneng Denpasar City. With the aim of knowing the attributes of Siamese oranges to analyze the most dominant attribute as a preference in the Kreneng People’s Market Denpasar City. Research in conduted’ with 80 consumers, using judgment sampling technique the analytical method used in research on consumer preference on the attributes of Siamese oranges using a likert scale consisting of from a scor of one to five, while to determine the attributes of citrus fruit. Which is in accordance with consumers preference, multi-attribte analysis is fish block. The result of this study are that attributes that become consumers preference, namely; taste, price, color and size are that the most dominant consireded by consumers in buying Siamese oranges at Traditional Market Kreneng Denpasar City is the attribute of taste, with the highest of 16,7
Co-Authors Alferia Yasinta Lembu Cening Kardi I Ketut Arnawa I Made Tamba Ni Gst. Ag. Gde Eka Martiningsih Patrianus Ramai