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All Journal Benefit: Jurnal Manajemen dan Bisnis
Adi Inayah Sari
Universitas Pancasakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Customer Developing In Using the Islamic Banking Product at Bank Syariah Mandiri Tbk, Tegal Branch Makmur Sujarwo; Adi Inayah Sari
Benefit: Jurnal Manajemen dan Bisnis Volume 2 No 1 Juni 2017
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v2i1.3606

Abstract

This research is aimed to find out the influences of perception, attitude, motivation, religiousness and learning towards the customer's decision in choosing the islamic banking product. This research sample is the customer's Bank Syariah Mandiri Tegal. The total samples are 105 people from Tegal, Tegal Regency and Brebes Regency. The respondent's answers towards closed questions related to the studied variable in this research, then were analyzed by using double linear regression test, while the answers to the opened questions were analyzed qualitatively.The analysis result showed that the motivation and learning variables give positive and significant affect towards the customer's decision in choosing islamic banking product. Meanwhile, the perception, attitude, and religiousness variables do not give any affect towards the customer's decision.
Co-Authors Makmur Sujarwo