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Khairil Umuri
Syiah Kuala University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Jurnal Simki Economic

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Determinan Keputusan Pembelian Produk Makanan Impor Rifky Chalik Nabawi; Khairil Umuri; Syahriyal Syahriyal; Eka Nurlina
Jurnal Simki Economic Vol 7 No 1 (2024): Volume 7 Nomor 1 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v7i1.601

Abstract

The decision to purchase a product is basically influenced by many factors. This research aims to analyze the factors that influence the purchasing decisions of imported food products among students in Banda Aceh City. This type of research is quantitative through an associative approach. Samples were collected using nonprobability sampling techniques with a purposive sampling approach. The collected data was analyzed through multiple linear regression. The results of the research show that the halal label has no effect on students' purchasing decisions about imported food products in the city of Banda Aceh. Meanwhile, promotion, price and religiosity each influence the purchasing decisions of imported food products among students in Banda Aceh City. The implications of the research are that providers of imported food products must pay attention to halal labels, so that the food products sold do not harm consumers, especially students in the city of Banda Aceh.
Co-Authors Agus Pratama Ahmad Nizam Al Zuhri Amri Azharsyah Ibrahim Desi Maulida Dinda Meisuri Eddy Gunawan Eka Nurlina Eka Nurlina Hendra Halim Ikhsan Ilka Sandela Jalaluddin Junia Farma Muhammad Haris Riyaldi Muhammad Haris Riyaldi Nurma Sari Putri Maulina Raudhatul Anzira Ridwan Nurdin Ridwan Ridwan Rifky Chalik Nabawi Sartiyah Srinita Srinita Syahriyal Syahriyal Syahriyal Talbani Farlian Taufiq C Dawood Teuku Muhammad Syahrizal Teuku Muhammad Syahrizal Vivi Silvia