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All Journal Jurnal IUS (Kajian Hukum dan Keadilan)
Anisatul Ulfa
Universitas Narotama Surabaya
Law, Crime, Criminology & Criminal Justice

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Criminal Responsibility Of Business Agents On Selebgram's (Celebrity Endorsers) Product Promotion Nynda Fatmawati Octarina; Tahegga Primananda Alfath; Anisatul Ulfa
Jurnal IUS Kajian Hukum dan Keadilan Vol 8, No 2: August 2020 : Jurnal IUS Kajian Hukum dan Keadilan
Publisher : Fakultas Hukum Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ius.v8i2.744

Abstract

Product promotion on Instagram by selebgram (celebrity endorser), Instagram users who have voluminous followers, is increasingly popular. It is not uncommon that the promoted products are sometimes not legally registered and possibly violate the law. This study analyses the regulations regarding promotion on social media in Indonesia as well as evaluates whether existing regulations govern business agents’ criminal Responsibility for their carried-out promotions on Instagram, as seen from the fact that such product promotion content made by selebgram has misleading information resulting consumers’ losses. The research method used is a legal research method with a regulatory approach and legal concepts. The result of this study indicates that if a business agent uploads a video which is misleading and potentially disadvantages consumers made by a selebgram, then the business agent is responsible for the upload. On social media, every user is responsible for their own account’s activities.
Co-Authors Nynda Fatmawati Octarina, Nynda Fatmawati Tahegga Primananda Alfath