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All Journal Asian Management and Business Review Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business
Selvia Puji Lestari
Universitas Dian Nuswantoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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SECON: ANALYSIS OF THE MODEL FOR IPHONE USER BRAND LOYALTY IMPROVEMENT IN SEMARANG CITY Tiara Daffa Arsanda; Febrianur Ibnu Fitroh Sukono Putra; Selvia Puji Lestari
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 1 (2021): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Barenlitbangda Kabupaten Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.913 KB) | DOI: 10.55606/jurimbik.v1i1.100

Abstract

This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity for iPhone Users in Semarang City. The population in this study were iPhone users in the city of Semarang. The sampling technique was non-probability sampling, while the sample was set at 125 people. Data collection techniques used are interviews (Interview) and a list of questions (Questionaire). The data analysis method used in this research is the Structural Equation Model method. The results showed that Actual Self affected Brand Satisfaction, Actual Self had an effect on Brand Loyalty, Ideal Self had an effect on Brand Satisfaction, Ideal Self affected Brand Loyalty, Brand Satisfaction affected Brand Loyalty. Brand Satisfaction can positively mediate the influence of Actual Self on Brand Loyalty, and Brand Satisfaction can positively mediate the influence of Ideal Self on Brand Loyalty.
JOS: INITIATION OF EMPLOYEE JOB SATISFACTION IMPROVEMENT MODEL IN TERMS OF ETHICS AND WORK STRESS Selvia Puji Lestari; Febrianur Ibnu Fitroh Sukono Putra; Tiara Daffa Arsanda
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 1 (2021): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Barenlitbangda Kabupaten Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.145 KB) | DOI: 10.55606/jurimbik.v1i1.101

Abstract

This study aims to determine and analyze the effect of work ethics on employee job satisfaction, the effect of job stress on employee job satisfaction, and the effect of work ethics and work stress on employee job satisfaction at PT. PLN (Persero) UIP3BS UPT Medan. The population in this study were all employees of PT. PLN (Persero) UIP3BS UPT Medan, totaling 60 people. The sampling technique used is a saturated sample; thus, the sample in this study was 60 employees of PT. PLN (Persero) UIP3BS UPT Medan. The data collection technique used is a questionnaire. The data analysis technique used is multiple regression. The results showed a positive and significant effect of work ethics on job satisfaction, there was a negative and significant effect of job stress on job satisfaction, and there was an influence of work ethics and work stress on job satisfaction at PT. PLN (Persero) UIP3BS UPT Medan
The analyze of LQ45 companies stock price in 2018-2020 Almira Santi Samasta; Selvia Puji Lestari; Tiara Daffa Arsanda
Journal of Management and Digital Business Vol. 1 No. 2 (2021): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.504 KB) | DOI: 10.53088/jmdb.v1i2.142

Abstract

This study aims to analyze how much Earning Per Share, Debt to Equity Ratio, and Return on Equity to stock prices in companies indexed by the 2018-2020 LQ45 period. The population of this study is the LQ45 companies that are consistently indexed in 2018-2020. The sample of this study uses purposive sampling. The sample in this study was 35 companies. The type of data used is secondary data derived from a summary of financial statement records. The analysis technique uses multiple linear regression analysis. The results of the study found that Earning Per Share had an effect on stock prices, while Debt to Equity Ratio and Return On Equity had no effect on stock prices for LQ45 indexed companies consistently in the 2018-2020 period.
AMOBA: Innovation barriers of the millennial generation Febrianur Ibnu Fitroh Sukono Putra; Awanis Linati Haziroh; Risanda Alirastra Budiantoro; Selvia Puji Lestari; Tiara Daffa Arsanda
Asian Management and Business Review Volume 3 Issue 1, 2023
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol3.iss1.art1

Abstract

The millennial generation is closely related to the Industrial Revolution 4.0, which focuses on digitalization and automation patterns in human life. There are six main barriers: usage perception barriers, perceived value barriers, risk barriers, tradition barriers, image barriers, and perceived cost barriers. Therefore, the role of universities is needed in encouraging the millennial generation to create more contemporary innovations. This study aims to analyze the negative impact of internal and external barriers that affect the low innovation of the millennial generation. The research method is quantitative exploratory, with a total sample of 274 respondents from various private universities in Semarang City. The sampling method used purposive sampling, and the data collection technique used a survey with a questionnaire designed in certain procedure. Analysis of research results using multiple linear regression, which in principle can address the hypothesis statistically and comprehensively. The results of this study are usage perception barriers, perceived value barriers, risk barriers, tradition barriers, image barriers, and perceived cost barriers have a negative significant effect on the low innovation level of the millennial generation. The importance of this research is to encourage university administrators to facilitate students to develop self-competence and create creative innovations.
Co-Authors Almira Santi Samasta Anak Agung Istri Sri Wiadnyani Awanis Linati Haziroh Mudinillah, Adam Risanda Alirastra Budiantoro Tiara Daffa Arsanda Tiara Daffa Arsanda