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Universitas Pembangunan Nasional “Veteran” Jawa Timur
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PENGEMBANGAN BRANDING PADA UMKM REMPEYEK “MBAK LIYA” DI DESA NGEPOH, KECAMATAN DRINGU, KABUPATEN PROBOLINGGO Nailatun Ni’mah; Retno Dwi Astutik; Akhmad Qushoyyi Shobri; Kustini Kustini
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Perkembangan teknologi yang ada merupakan poin penting yang dapat dimanfaatkan oleh pelaku UMKM untuk melakukan branding produk. Branding produk merupakan kesempatan yang bagus untuk dimanfaatkan karena merupakan kesempatan bagi UMKM untuk berkembang dan membantu membangkitkan perekonomian yang ada. Dengan demikian dibutuhkan adanya penyuluhan dan pelatihan mengenai branding produk. Sehingga penulis membuat program kerja pengabdian masyarakat berupa penyuluhan dan pelatihan branding produk. UMKM Rempeyek "Mbak Liya" merupakan UMKM yang bergerak dibidang makanan ringan. Metode pelaksanaan branding produk ini menggunakan metode penyuluhan dan pelatihan. Program kerja tersebut berhasil memberikan informasi tentang branding produk. Penulis berharap pelaku UMKM yang telah melakukan penyuluhan dan sosialisasi tersebut dapat melaksanakan materi dan praktik yang telah diberikan, serta dapat berinovasi mengikuti perkembangan.
Model Bisnis Platform Kecantikan Beaudy Sebagai Media Telekonsultasi Perantara Antara Consumer Dengan Klinik Kecantikan Evarianti Evarianti; Kustini Kustini
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1905

Abstract

Currently, the business platform model is experiencing rapid development, one of which is in the health sector. The purpose of establishing a platform is to make it easier for consumers to be able to exchange value with one another. The idea for the Beaudy beauty business platform model is to help customers solve their skin problems. Customers who have problems in conducting skin care consultations, starting from price consultations tend to be expensive and don't have time to go to a beauty clinic. So that the results of the validation of the solutions carried out to the informants were the idea of a Beaudy web-based beauty business platform model that could help and answer the problems they were experiencing. These results indicate that Beaudy can be an intermediary teleconsultation medium between consumers and beauty clinics.
Pengembangan Digitalisasi UMKM Kerajinan Kelurahan Sentul Untuk Perluasan Pemasaran Nadhifatul Azizah Putri Bachtiar; Kustini Kustini; Ruthyanti Manihuruk; Sukma Alexander Putri
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.239

Abstract

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.
The Effect of Compensation and Motivation on Employee Performance at PT Melbe Tata Boga (Reddog) Surabaya City Stela Kesya Valentina; Kustini Kustini
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5398

Abstract

The aim of the research to investigate how motivation and pay affect PT employee effectiveness. Melbe Tata Catering (Reddog) Singapore City. The participants in this study are all PT staff. Melbe Tata Catering (Reddog) Surabaya City. Determination of the sampling in this study using saturated sampling technique and There are 43 responders in the samples that were used. Information utilized is primary data and data collection is done by distributing questionnaires to employees of PT. Melbe Tata Catering (Reddog) Surabaya City. Then PLS, or partial least squares, is the analysis method employed. Research findings have shown that The motivation and performance of PT personnel are impacted by pay. Melbe Tata Catering (Reddog) Surabaya City.
Co-Authors Adella Nanda Ernanto Akhmad Qushoyyi Shobri Anis Fitriya Evarianti Evarianti Ivan Abiyyu Hafish Karenza Chitara Setiarini Muhammad Fajri Mauludi Muhammad Habibi A Nadhifatul Azizah Putri Bachtiar Nailatun Ni’mah Renia Keinditia Retno Dwi Astutik Rinova Vega Yulanda Ruthyanti Manihuruk Stela Kesya Valentina Sukma Alexander Putri Tika Febriola