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All Journal UNEJ e-Proceeding Jurnal Manajemen dan Bisnis Indonesia EBSJ Greget International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pasar Modal dan Bisnis
Cahyani Tunggal Sari
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE STUDY OF AGRICULTURAL MARKETING IN ART PERFORMANCE IN THE CASE OF “FESTIVAL PASAR KUMANDANG” Cahyani Tunggal Sari
UNEJ e-Proceeding International Conference on Agribusiness Marketing (ICAM) 2012, Faculty of Agriculture, University o
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The aim of this research is revealing and describing agricultural marketing aspect in the art performance especially in promoting the traditional market in Indonesia. That is why this research takes Festival PasarKumandang in Solo as a unique case because it was the art performance held in the traditional market and become yearly program of Solo city. The method used in this research was qualitative research with multidiscipline approach that focuses on the agricultural marketing in art performance. The research also uses relevant theories such as agricultural marketing, marketing mix, and tourist art theory. Revealing the performing art and agricultural aspect was done by interviewing, observing, and reading literatures of performing art study and agricultural marketing while the marketing aspect was done by SWOT analysis. The results of the research showed that the art performance held in the traditional market attract societies to come. Buyers are more convenient to shop in the traditional market while the sellers feel entertained. Unfortunately, only a little amount of traditional market in Indonesia touched by creative marketing such as art performance as well as its physical view. Marketing strategy for agricultural products especially in traditional market are indispensable in order to maintain its presence in the growth of modern market.
Implementasi Manajemen Strategik dalam Pertunjukan Ramayana Prambanan Cahyani Tunggal Sari
Greget Vol 9, No 1 (2010)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3504.979 KB) | DOI: 10.33153/grt.v9i1.375

Abstract

This study examines the strategic management, in the form of an environmental analysis, of the Ramayana Ballet at Prambanan. Specifically, it examines the strengths and weaknesses of the internal environment, and the opportunities and threats of the external environment of the Ramayana Ballet at Prambanan in its capacity as a business. An environmental analysis is needed in  order to anticipate the old strategies that may undergo changes in the rapid onset and high intensity of globalization. The correction of these strategies may influence the company’s vision and mission.     Keywords:  Environment analysis and strategic management
MSME S DEMOGRAPHIC AS MODERATION IN THE IMPACT OF PERCEPTION AND UNDERSTANDING OF BOOKKEEPING TOWARDS QUALITY OF FINANCIAL REPOR Cahyani Tunggal Sari; Lukman Ahmad Imron Pahlawi
Economics and Business Solutions Journal Vol 3, No 1 (2019): Economics & Business Solutions Journal
Publisher : Semarang University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.54 KB) | DOI: 10.26623/ebsj.v3i1.1478

Abstract

Micro Small Medium Enterprises (MSME) especially in culinary are the main destination of tourist in Surakarta Indonesia. As the tourist destination, MSME must be creative in develop their product. The financial ability is the main source of the owner in develop their business. Bank loan is an alternative in order to improve the financial sorce. Therefore, the MSME s owner need to compile the financial report as one of bank loan requirement. This study is a quantitative research which is use multiple regression analysis using moderation variables. The quality of financial report is the dependent variable. The Independent variables are the MSME s owner perception and understanding about book keeping. This study also enclose the MSME s owner demographic background that consist of educational leverage and business size as the moderating variables. The data is collected from culinary MSME s in Surakarta, Indonesia in the year of 2017. The findings of this research shows that educational leverage and business size are Predictor Moderation Variable. Besides, the perception and understanding are not significantly influence the financial report quality. The result of beta value shows that the business size strengthen the bookkeeping perception variable and weaken the understanding variable towards financial report quality. While the educational leverage strengthen the understanding variable and weaken the perception variables even all of them are not significantly influenced.
Analisis Kualitas Pelayanan, Sistem Pembayaran Non Tunai, Dan Ketersediaan Produk Terhadap Kepuasan Konsumen Agen Eoa Gold Tegal Cahyani Tunggal Sari
Jurnal Pasar Modal dan Bisnis Vol 4 No 1 (2022)
Publisher : The Indonesia Capital Market Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37194/jpmb.v4i1.130

Abstract

Penelitian ini bertujuan untuk membuktikan secara empiris pengaruh kualitas pelayanan terhadap kepuasan konsumen, pengaruh sistem pembayaran non tunai terhadap kepuasan konsumen, pengaruh ketersediaan produk terhadap kepuasan konsumen, dan pengaruh kualitas pelayanan, pembayaran non tunai. sistem, dan ketersediaan produk terhadap kepuasan konsumen agen EOA Gold Tegal. Metode penelitian yang digunakan dalam penelitian ini adalah analisis data kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen salah satu agen EOA Gold Tegal bernama Noor Buana Restu Anggiani yang tidak diketahui jumlahnya. Sampel diambil sebanyak 97 responden dengan menggunakan non-probability sampling. Berdasarkan hasil penelitian kualitas pelayanan berpengaruh dan tidak signifikan terhadap kepuasan konsumen, sistem pembayaran non tunai berpengaruh dan tidak signifikan terhadap kepuasan konsumen, ketersediaan produk berpengaruh dan signifikan terhadap kepuasan konsumen, sebagai serta kualitas layanan, sistem pembayaran nontunai, dan ketersediaan produk berpengaruh dan signifikan. untuk kepuasan konsumen.
Peran Kemasan dan Legalitas dalam Pemasaran Domestik dan Mancanegara Produk Kuliner Oleh-Oleh Khas Solo Cahyani Tunggal Sari; BRM. Suryo Triono
Jurnal Manajemen dan Bisnis Indonesia Vol 3 No 3 (2016): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2016
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v3i3.90

Abstract

Kemasan merupakan proses melindungi produk dalam rangka mendukung distribusi, penyimpanan, penjualan. Penentuan kemasan sebuah produk melalui proses merancang, mengevaluasi, dan memproduksi kemasan tersebut. Materi yang terdapat dalam sebuah kemasan sangat mendukung bagaimana produk tersebut dapat sampai pada konsumen dengan baik. Materi legalitas produk menjadi salah satu acuan utama konsumen dalam menilai dan memilih produk hingga konsumen memutuskan untuk melakukan pembelian produk tersebut. Kedua hal itulah yang saat ini menjadi permasalahan yang banyak dihadapi oleh pelaku usaha mikro kecil menengah khususnya produk oleh-oleh khas daerah. Pelaku usaha produk oleh-oleh khas lebih banyak tergolong pada industri rumah tangga dengan proses pengemasan yang sederhana dan legalitas yang minimal untuk dapat menjangkau pasar nasional maupun mancanegara. Kota Solo atau Surakarta saat ini sudah menjadi tujuan wisata baik dari dalam negri maupun luar negri. Berbagai agenda budaya menjadi daya tarik kota Solo bagi para wisatawan. Hal ini juga menjadi media peningkatan ekonomi masyarakat Solo terutama untuk produk oleh-oleh. Kata Kunci: kemasan, legalitas, pemasaran, produk kuliner oleh-oleh, industri rumah tangga
POTENTIAL OF LAND AND BUILDING TRANSFER TAX (BPHTB) IN SEMARANG CITY Silvia Hendrayanti; Cahyani Tunggal Sari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.10703

Abstract

Potential Tax Fees for Acquisition of Land and Building Rights This is a writing that describes the potential conditions and projections of BPHTB in Semarang City. BPHTB is considered to have potential as a source of regional revenue used to carry out development aimed at the welfare of all people. Based on the results of the discussion and data analysis carried out by the writing team, it can be concluded that the potential for BPHTB to contribute to the Semarang City Regional Revenue is within the medium criteria for 5 consecutive years from 2018 to 2022. Realization of BPHTB Tax against target in 4 years 2018, 2019 2020 and 2022 are considered very effective because they are above 100 percent. Meanwhile, in 2021 it is included in the less effective criteria because it is below 100 percent. This is understandable because of the possibility that the Covid 19 pandemic will have an influence on the realization of BPHTB taxes. Then, based on forecasting analysis in the next 4 years from 2023 - 2025, it is estimated that there will be an increase. For 2023, based on forecasting, the realization of BPHTB tax revenue will be IDR. 706,601,278,256 exceeds Bappeda's target of Rp. 675,000,000,000.
Co-Authors BRM Suryo Triono Lukman Ahmad Imron Pahlawi Silvia Hendrayanti