Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Wandry Simarmata
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN (Studi pada Toko Sepatu Bata MTC Giant Panam) Wandry Simarmata; Meyzi Heriyanto
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to determain the effect of Product Quality and Brand Image on customer satisfaction (Study at MTC Giant Panam Bata Shoe Store). Product Quality and Brand Image as the independent variable (X1X2) while the costumer satisfaction as the dependent variable (Y). The problem in this research is the sales targets that did not reach the target in the past 5 years. Seen from the presentation realization shoe sales in the last 5 years. The research sample was taken of 100 respondents of the population was calculated using the Slovin formula. The data was getting from the questionnaire and subsequently processed to then be tested with statistics through SPSS. From the result which shows that quality product and brand image have a positive and significant impact on customer satisfaction (study at MTC Giant Panam Bata Shoe Store).   Keywords : quality product, brand image and customer satisfaction   
Co-Authors Meyzi Heriyanto