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All Journal KEUNIS
Moch. Abdul Kodir
Politeknik Negeri Semarang
Economics, Econometrics & Finance

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ANALISIS PENGARUH STRATEGI EXPERIENTIAL MARKETING TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT BANK TABUNGAN NEGARA (PERSERO) TBK KANTOR CABANG SEMARANG Nur Fitria Sari; Aris Sunindyo; Moch. Abdul Kodir
KEUNIS Vol 10, No 1 (2022): JANUARY 2022
Publisher : FInance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6981.25 KB) | DOI: 10.32497/keunis.v10i1.3085

Abstract

This research’s goal is to analyze the variable of experiental marketing’s impact which include sense, feel, think, act, and relate regarding its relationship with saving customers’ loyalty of PT Bank Tabungan Negara (Persero) Tbk Semarang Branch Office, which was done partially and simultaneously. Quantitative cause applied research was done using primary and secondary data, in which the former done using questionnaires with nonprobability sampling techniques applied with 100 respondents collected. The number of respondents were counted based on the calculation of lemeshow formula. While for the analytical methods, validity, reliability, and classic assumption tests were applied. For analysing the model, linear regression analysis was applied using t-test, F-test, and coefficient determination to test the hypotheses. As a result, sense, feel, and act variables have significant effect on savings customers’ loyalty partially. On the other hand, relate and think variables have insignificant effect on savings customers’ loyalty partially. All in all, the F-test shows that the variables have significant effect on savings customer’s loyalty.
ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP MINAT MENABUNG PADA PT BANK TABUNGAN NEGARA (PERSERO) TBK. CABANG SEMARANG Novita Himatul Ulya; Embun Duriany Soemarso; Moch. Abdul Kodir
KEUNIS Vol 8, No 1 (2020): JANUARI 2020
Publisher : FInance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.808 KB) | DOI: 10.32497/keunis.v8i1.2132

Abstract

This research aims to determine the significance of the variables influence the product quality, service quality and trust of the customers saving interest at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. This study uses primary data with questioner and secondary data. The population in this study are all savings customers at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. The sampling technique used was purposive sampling and accidental sampling. The analysis model used in this research is Linear Regression Analysis Model, while the data analysis techniques using the F test, t test, and coefficient of determination (R2). In addition, it also tests the quality of the data in the form of tests validity and reliability, as well as a classical assumption test with normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests. Test data indicate that the data is valid and reliable and free from irregularities classical assumptions. The analysis and discussion showed that product quality, service quality and trust simulataniously significant influence customers saving interest at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang. Variable service quality and trust partially significant influence customer saving interest, while the variable product quality not significantly influence customer saving interest at PT Bank Tabungan Negara (Persero) Tbk. Cabang Semarang.
THE ANALYSIS OF THE EFFECT OF BRAND IMAGE, SERVICE PERFORMANCE, PORTFOLIO SERVICES, AND PHYSICAL EVIDENCES TOWARDS CUSTOMERS SATISFACTION OF “BTN BATARA” SAVINGS ACCOUNT AT PT BANK TABUNGAN NEGARA (PERSERO) Tbk, SEMARANG BRANCH OFFICE Nailur Rofi’ah; Moch. Abdul Kodir; Moch. Muslikh
KEUNIS Vol 8, No 2 (2020): JULI 2020
Publisher : FInance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.634 KB) | DOI: 10.32497/keunis.v8i2.2114

Abstract

The objectives of this Final Report are to analyze and to obtain empirical evidences on the effect of brand image, service performance, portfolio services, and physical evidences towards customers satisfaction of “BTN Batara” Savings Account at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. The population of this Final Report is all of the customers at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. The sampling technique uses the Random Sampling Method amounting to 100 customers. The data used in this Final Report is the primary data obtained throough the distribution of questionnaires. The data analysis model uses the Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use F Test, Coefficient of Determination (R2), and t Test.The Results of the analysis and discussion show that the variables of brand image, service performance, portfolio services, and physical evidences simultaneously have a significant effect towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. Partially, variable of brand image and physical evidences each have positive and significant effects towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. Meanwhile, variable of service performance does not have positive effect nor it is not significant. While portfolio services have positive effect but it is not significant towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office.
Co-Authors Aris Sunindyo Embun Duriany Soemarso Moch. Muslikh Nailur Rofi’ah Novita Himatul Ulya Nur Fitria Sari