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All Journal KEUNIS Jurnal Ilmiah Research and Development Student
Aris Sunindyo
(Sinta ID: 6036143) Politeknik Negeri Semarang
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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ANALISIS PENGARUH STRATEGI EXPERIENTIAL MARKETING TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT BANK TABUNGAN NEGARA (PERSERO) TBK KANTOR CABANG SEMARANG Nur Fitria Sari; Aris Sunindyo; Moch. Abdul Kodir
KEUNIS Vol 10, No 1 (2022): JANUARY 2022
Publisher : FInance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6981.25 KB) | DOI: 10.32497/keunis.v10i1.3085

Abstract

This research’s goal is to analyze the variable of experiental marketing’s impact which include sense, feel, think, act, and relate regarding its relationship with saving customers’ loyalty of PT Bank Tabungan Negara (Persero) Tbk Semarang Branch Office, which was done partially and simultaneously. Quantitative cause applied research was done using primary and secondary data, in which the former done using questionnaires with nonprobability sampling techniques applied with 100 respondents collected. The number of respondents were counted based on the calculation of lemeshow formula. While for the analytical methods, validity, reliability, and classic assumption tests were applied. For analysing the model, linear regression analysis was applied using t-test, F-test, and coefficient determination to test the hypotheses. As a result, sense, feel, and act variables have significant effect on savings customers’ loyalty partially. On the other hand, relate and think variables have insignificant effect on savings customers’ loyalty partially. All in all, the F-test shows that the variables have significant effect on savings customer’s loyalty.
ANALISIS PENGARUH KUALITAS PELAYANAN TELLER TERHADAP KEPUASAN ANGGOTA PADA BMT POLIDANA POLITEKNIK NEGERI SEMARANG Aris Sunindyo
KEUNIS Vol 9, No 1 (2021): JANUARI 2021
Publisher : FInance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2776.852 KB) | DOI: 10.32497/keunis.v9i1.2156

Abstract

This study aims to examine the quality of teller service which consists of tangibles, reliability, responsiveness, assurance, and empathy of member satisfaction by saving at Baitul Maal Wat Tamwil (BMT) Polidana Semarang State Polytechnic. The data used are primary data in the form of questionnaires' distribution to BMT members. The data used are primary data which are distributed through questionnaires to BMT members. This study used 100 members of the BMT Polidana as a sample. The data analysis tool used multiple regression analysis with SPSS 21. The results showed that tangibles, reliability, responsiveness and assurance had a significant effect on member satisfaction in saving at BMT Polidana State Polytechnic Semarang while empathy (empathy) does not have a significant effect on member satisfaction in saving at BMT Polidana Semarang State Polytechnic
ANALISIS PENGARUH KUALITAS PELAYANAN, PRODUK, HARGA, DAN LOKASI TERHADAP KEPUASAN NASABAH (STUDI KASUS PADA PT BANK RAKYAT INDONESIA (PERSERO) Tbk. UNIT NGESREP SEMARANG) Rizka Putri Rumastari; Aris Sunindyo
KEUNIS Vol 7, No 2 (2019): JULI 2019
Publisher : FInance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (787.863 KB) | DOI: 10.32497/keunis.v7i2.1581

Abstract

This study aims to determine and analyze the effects of service quality, product, price, and place towards the customers satisfaction (Case Study at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang) both simultaneously or partially. The population in this study are all the customers at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang. The data used in the research are primary and secondary data. The sample used of 100 respondents collected through the questionnaire by following the accidental sampling technique. Data analysis model using Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use Statistical F Test, Coefficient of Determination Test (Adjusted R Square), and Statistical t Test. The result of the analysis and discussion show that the variables of service quality, product, price, and place simultaneously have a significant effects towards the customers satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang. Partially, the variables of service quality, product, price, and place each have a positive and significant effect towards the customer satisfaction at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Ngesrep Semarang.
THE ANALYSIS OF THE EFFECT OF THE ATM (AUTOMATED TELLER MACHINE) SERVICE DIMENSIONS ON CUSTOMERS SATISFACTION AT PT BANK PEMBANGUNAN DAERAH JAWA TENGAH BRANCH OFFICE OF KUDUS Dhiah Fitriyani; Aris Sunindyo; Moh. Muslikh
KEUNIS Vol 8, No 1 (2020): JANUARI 2020
Publisher : FInance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.361 KB) | DOI: 10.32497/keunis.v8i1.2133

Abstract

This research aims to identify factors - factors the quality of service that consists of tangible, reliability, responsiveness, assurance, empathy to customer satisfaction PT. Bank Pembangunan Daerah Jawa Tengah Branch Office of Kudus. The population of this research is all of the customers at PT. Bank Pembangunan Daerah Jawa Tengah Branch Office of Kudus. The sampling technique uses the Accidental Sampling Method amounting to 100 customers. The data used in this research is the primary data obtained through the distribution of questionnaires. The data analysis model uses the Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use the Statistical F Test, Coefficient of Determination (R2), and statistical t-Test.The results of t test are obtained the effect of variable responsiveness, assurance and empathy that significantly influence customer satisfaction of PT Bank Pembangunan Daerah Jawa Tengah Kudus Branch Office. Meanwhile reliability and tangible have no significant effect. In F test, it is found that the dimension of ATM Service quality tangible, reliability, responsiveness, assurance, and empathy simultaneously have significant effect on the satisfaction of customers of the Central Java Regional Development Bank of the Branch Office
ANALISIS PENGARUH MARKETING MIX TERHADAP PENGAMBILAN KEPUTUSAN NASABAH MENABUNG PADA BANK JATENG CABANG UNGARAN Dyah Ayu Annurfa; Aris Sunindyo
KEUNIS Vol 8, No 2 (2020): JULI 2020
Publisher : FInance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.882 KB) | DOI: 10.32497/keunis.v8i2.2110

Abstract

This research is aimed to analyze and identify the signification influence of product ,price, promotion and place to the saving deccison at Bank Jateng Cabang Ungaran and partially. Data were collected through questionnaires to 100 respondents who are customers of saving at Bank Jateng Cabang Ungaran. Which is obtained by using purposive sampling technique. The calssical assumption of normality test,multicoloniarity, heteroscedasticity test and multiople linier analysis test and coefficient of determination. The hypothesis proved using the t and F test. The results of this study indicate that the product, price, promotion, placesimultaneously have significanctly influence against the customer’s decision to save. Partially there are one significant variabels that influence the customer decision saving of promotion. For product, price, place variables not significant on the customer’s decision to save at Bank Jateng Cabang Ungaran
ANALISIS KEBUTUHAN NASABAH ATAS FITUR APLIKASI BIMA MOBILE PADA PT BANK PEMBANGUNAN DAERAH JAWA TENGAH Hamida Damayanti; Aris Sunindyo; Mirasanti Wahyuni
KEUNIS Vol 11, No 1 (2023): JANUARY 2023
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/keunis.v11i1.3750

Abstract

Intense market competition can affect customer responses to bank performance. Bank need customer responses to their products or services so that they can be used as material for evaluation and improvement in the future. Customer needs continue to change and increasingly diverse in line with development in the world and technology, so companies must be able to meet the needs desired by customers. The purpose of this research is to determine customer responses to the current Bima Mobile service and customer needs for the availability of Bima Mobile application features. In this research the descriptive statistical measurement used is the mean of customer response data and customer needs which have been arranged in a frequency distribution table. The analysis results show that the lowest indicator on the customer response component is occupied by the feature availabilityr, while the highest is application display. For the customer needs component, the analysis results show that the lowest indicator is the availability of the donation payment feature and the highest is the availability of the electricity payment feature. The company can take steps to follow up on customer responses to the features avaibility indicator that occupies the lowest position, by developing the Bima Mobile application features availability according to customer needs.
PENGARUH KEMUDAHAN, KEAMANAN, MANFAAT, DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH DALAM MENGGUNAKAN BRIMO DI KOTA SEMARANG Aulia Septiana Shafira; Aris Sunindyo; Septian Yudha Kusuma
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 2 (2023): September
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i2.318

Abstract

Penelitian ini memiliki tujuan untuk menganalisis pengaruh kemudahan, keamanan, manfaat, dan kepercayaan terhadap kepuasan nasabah dalam penggunaan BRImo di Kota Semarang. Model analisis data yaitu dengan Model Analisis Linier Berganda, dengan teknik analisis data menggunakan Uji F, Uji Statistik t, dan Uji Koefisien Determinasi (Adjusted R2). Hasil penelitian secara parsial menunjukkan bahwa keamanan, manfaat dan kepercayaan berpengaruh signifikan terhadap kepuasan nasabah dalam penggunaan BRImo, namun kemudahan tidak berpengaruh signifikan terhadap kepuasan nasabah dalam penggunaan BRImo.
Co-Authors Aulia Septiana Shafira Dhiah Fitriyani Dyah Ayu Annurfa Hamida Damayanti Mirasanti Wahyuni Moch. Abdul Kodir Moh. Muslikh Nur Fitria Sari Rizka Putri Rumastari Septian Yudha Kusuma