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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Pembangunan Musamus Journal of Business & Management
Aris Maulana
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Economics, Econometrics & Finance

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ANALISIS PENGARUH JUMLAH PENDUDUK, JUMLAH INDUSTRI DAN PDRB TERHADAP PENERIMAAN PAJAK REKLAME Aris Maulana; Cut Zakia Rizki; Cut Risya Varlitya; Miksalmina Miksalmina
Jurnal Ilmiah Mahasiswa Ekonomi Pembangunan Vol 5, No 1 (2020): Februari 2020
Publisher : Fakultas Ekonomi dan Bisnis UNSYIAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimekp.v5i1.15269

Abstract

AbstractThis study aims to determine the effect of population, the number of industries and the GDRP of advertisement tax receipts in Banda Aceh, Lhokseumawe, Padang and Tanjung Balai. The samples in this study were advertisement tax receipts, population, number of industries and GDRP in Banda Aceh City, Lhokseumawe, Padang and Tanjung Balai for 11 years. From 2007-2017. The data used is secondary data obtained from official documents issued by the relevant agencies. The analytical method used in this study is panel data regression analysis. Regression analysis results show that based on panel data estimation results, it is found empirical evidence that the population has a positive and significant effect on advertisement tax revenue, GDRP also has a positive and significant effect on advertisement tax revenue while the number of industries has a positive but not significant effect on advertisement tax in the City Banda Aceh, Lhokseumawe, Padang and Tanjung Balai.Keywords: advertisement tax, population, number of industries, GDRP.
Analisis Bauran Pemasaran Dengan Strategi Segmenting, Targeting Dan Positioning Terhadap Penjualan Batik Sarmini Sarmini; Ahmad Nihaul Khazani; Mohamad Irfan; Aris Maulana
Musamus Journal of Business & Management Vol 5 No 01 (2022): Musamus Journal of Business & Management
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v5i01.4517

Abstract

To win market competition, companies must have segmentation, targeting, positioning and marketing. Of the four actions, it is necessary to include strategies related to the four activities, both individually and as a whole. This study aims to determine the segmentation, targeting, positioning strategy of Batik Products in Pekalongan. The data collected in this study are primary data and secondary data. Data collection methods in this study used interviews and documentation. The analytical technique used is descriptive analysis, which is a part of statistics that discusses how to collect data and collect observational figures obtained by collecting, summarizing, and presenting data. The results showed that the sales segmentation of Batik Products was the lower middle class. Considerations for choosing the lower social class because the company said that the number of lower middle class people was much larger than the upper middle class. The selected target market was the concentration segment or single market, product sales. Batik in the lower middle class of high quality.
Co-Authors Ahmad Nihaul Khazani Cut Risya Varlitya Cut Zakia Rizki Mohamad Irfan Salmin Dengo Sarmini Sarmini