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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen
Nabila Masarrah Harsha
Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala
Economics, Econometrics & Finance

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PENGARUH FOOD QUALITY, SERVICE QUALITY DAN PRICE FAIRNESS TERHADAP REPATRONAGE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA KANTIN MAKANAN JEPANG HANA DI BANDA ACEH Nabila Masarrah Harsha; M Ridha Siregar
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 3 (2020): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i3.15408

Abstract

Abstract: This study aims to measure the effect of Food Quality, Service Quality and Price Fairness to Repatronage Intention with Customer Satisfaction as a mediating variable at the Restaurant Kantin Makanan Jepang Hana. The sample used in this study was customer of Restaurant Kantin Makanan Jepang Hana involving 190 respondens. Instrument used for data collecting was questionnaire. Convenience sampling was used as sampling technique. Partial Least Square (PLS)  was used as analysis method to determine the effect of variables involved. Based on the analysis results, it is indicated that Food Quality, Service  Quality and Price Fairness influence Customer Satisfaction, Customer Satisfaction influence Repatronage Intention, Customer Satisfaction partially mediate the relationship betweens Food Quality, Service Quality and Price Fairness to Repatronage Intention. 
Co-Authors M Ridha Siregar