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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Manajemen Inovasi Jurnal Manajemen dan Pemasaran Jasa
M Ridha Siregar
Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Syiah Kuala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH FOOD QUALITY, SERVICE QUALITY DAN PRICE FAIRNESS TERHADAP REPATRONAGE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION PADA KANTIN MAKANAN JEPANG HANA DI BANDA ACEH Nabila Masarrah Harsha; M Ridha Siregar
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 3 (2020): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i3.15408

Abstract

Abstract: This study aims to measure the effect of Food Quality, Service Quality and Price Fairness to Repatronage Intention with Customer Satisfaction as a mediating variable at the Restaurant Kantin Makanan Jepang Hana. The sample used in this study was customer of Restaurant Kantin Makanan Jepang Hana involving 190 respondens. Instrument used for data collecting was questionnaire. Convenience sampling was used as sampling technique. Partial Least Square (PLS)  was used as analysis method to determine the effect of variables involved. Based on the analysis results, it is indicated that Food Quality, Service  Quality and Price Fairness influence Customer Satisfaction, Customer Satisfaction influence Repatronage Intention, Customer Satisfaction partially mediate the relationship betweens Food Quality, Service Quality and Price Fairness to Repatronage Intention. 
PENGARUH PERSEPSI RISIKO, DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI VARIABEL KEPERCAYAAN PADA PENGGUNA JASA ANGKUTAN GOJEK DI BANDA ACEH PADA PANDEMI COVID-19 Muhammad Raiyan; M Ridha Siregar
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16592

Abstract

Abstract: This study aims to examine the influence of risk perception and service quality on customer satisfaction mediated by trust on Gojek users in Banda Aceh during the COVID-19 pandemic. The sample used in this study was 150 Gojek users in Banda Aceh using the Probability sampling techniques. Then, this study uses data collection equipment, namely a questionnaire (questionnaire). This study uses Structural Equation Modeling (SEM) as a method of analysis to determine the effect of the variables involved in mediation testing in this study. Based on the results of SEM analysis shows that risk perceptions have a significant negative effect on customer satisfaction, service quality has a significant positive effect on customer satisfaction, risk perception has a significant negative effect on trust, service quality has a significant positive effect on customer satisfaction, trust has a significant effect on customers, and trust is partially mediated between risk perception and service quality on customer satisfaction.
PENGARUH SOSIAL NETWORK MARKETING TERHADAP CUSTOMER PURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER ENGAGEMENT PADA BRAND DIAN PELANGI DI BANDA ACEH Hajrina Ulfah; Muhammad Ridha Siregar
Jurnal Manajemen Inovasi Vol 10, No 2 (2019): JURNAL MANAJEMEN INOVASI Oktober 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.327 KB) | DOI: 10.24815/jmi.v10i2.16003

Abstract

Abstract This research wad conducted to measure the influence of Social Network Marketing on Customer Purchase Intention with Customer Engagement as a mediation variable at Brand Dian Pelangi in Banda Aceh. The sample used in this study is the citizen of Banda Aceh who use social network application with the total of 110 respondents. The data collecting tool used in this research is questionnaire. Purposive sampling method is used for the sampling technique of this research. Hierarchical Linear Modeling (HLM) is used as an analytical method to determine the effect of all the variables involved.Based on the result of  the HLM analysis, it indicates that Social Network Marketing has positive effect on Customer Purchase Intention, Social Network Marketing has positive influence on Customer Engagement, Customer Engagement has positive effect on Customer Purchase Intention, and, Customer Engagement mediates Social Network Marketing relationship to Customer Purchase Intention KeywordsSocial Network Marketing, Customer Purchase Intention, Customer Engagement, Hierarchical Linear Modelling
Quality and image: The role of satisfaction and trust as intervening variables on loyalty of customer’s internet service providers Teuku Meldi Kesuma; Mukhlis Yunus; M. Ridha Siregar; Abdul Muzammil
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.416 KB) | DOI: 10.25105/jmpj.v14i2.9358

Abstract

Many factors can affect customer loyalty that some of them are service quality and corporate image. There are two objectives of this study. First, this study explains service quality and corporate image effects as antecedents for customer satisfaction, trust, and loyalty. Second, this study investigates the role of customer satisfaction and trust in mediating the service quality and corporate image effects on customer loyalty in the context of ISP customers. By using the purposive sampling technique, this study researched 270 ISP customers. The sample of data was statistically analyzed with the Structural Equation Modeling (SEM) and the Confirmatory Factor Analysis (CFA). This study confirmed that customer satisfaction, customer trust, and loyalty were directly affected by service quality and corporate image. Customer satisfaction and customer trust influenced customer loyalty significantly. The role of customer satisfaction and customer trust indirectly in mediating service quality and corporate image effects on customer loyalty was also confirmed by partial mediation. This study concludes by arguing that it needs to pay attention to service quality and the company’s good name levels to maintain customer loyalty.
Co-Authors Abdul Muzammil Hajrina Ulfah Muhammad Raiyan Mukhlis Yunus Nabila Masarrah Harsha Teuku Meldi Kesuma