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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi
Rudy Fachhruddin
Universitas Syiah Kuala
Economics, Econometrics & Finance

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PENGARUH HARGA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN PADA MAHASISWA AKTIF S1 AKUNTANSI UNIVERSITAS SYIAH KUALA Rudy Fachhruddin; Satria Erlangga; sayed mahdi
Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi Vol 6, No 3 (2021): Agustus 2021
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

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Abstract

This study aims to determine the effect of price, brand image and product quality on purchasing decisions of instant noodles on active undergraduate students of accounting at Syiah Kuala University by understanding how to make decisions. The research respondents were 85 people, namely active undergraduate accounting students at Syiah Kuala University. Data collection was carried out by distributing questionnaires directly to respondents in June to July 2021. This study used a simple random sampling method where the sample was taken randomly. The analytical method used is multiple linear regression with SPSS version 25 application. The results of the study prove that brand image and product quality have a significant positive effect on purchasing decisions for instant noodles in active undergraduate accounting students at Syiah Kuala University. Price has no effect on purchasing decisions for instant noodles for active undergraduate accounting students at Syiah Kuala University.
ANALISIS PERBEDAAN HARGA DAN VOLUME PERDAGANGAN SAHAM PADA PERUSAHAAN INDEKS LQ45 DI BURSA EFEK INDONESIA SEBELUM DAN SAAT PANDEMI COVID-19 Siti Adawiyah; Rudy Fachhruddin; Sayed Mahdi; Mulia Saputra
Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi Vol 7, No 1 (2022): Februari 2022
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimeka.v7i1.20564

Abstract

The Pandemic of COVID-19 has affected different areas of life, such as education, social, tourism and the economy. One of the economic instruments affected by the Pandemic is the capital market. The aim of this research was to look at stock prices and share trading volume in LQ45 index firms on the Indonesia Stock Exchange before and after the COVID-19 Pandemic. This type of research is a quantitative study with an event study approach. The data collected is the price and trading volume of shares of LQ45 index companies from December 03, 2019, to May 31, 2020. The results of this study indicate: (1) There are differences in stock prices in LQ45 index companies before and during the COVID-19 Pandemic. (2) There are differences in stock trading volume in LQ45 index companies before and during the COVID-19 Pandemic. These results indicate that the COVID-19 Pandemic has reacted on the capital market by influencing investors' decisions to sell their shares and resulting in a decline in stock prices.
Co-Authors Mahdi, Sayed Mulia Saputra Satria Erlangga Siti Adawiyah