<![CDATA[Pengaruh Latar Belakang Sosial Ekonomi Orang Tua, Pendidikan Ekonomi di Keluarga dan Economic Literacy terhadap Perilaku Konsumsi MahasiswaAbstract: This study examine the direct and indirect effect of parents' socio-economic background in family's economic education and economics literacy on students' consumption behavior in the faculty of Economics. Data collection has been done by using questionnaires and tests. The data analysis has been done by using path analysis. The study conclude: (1) there is direct influence of parents' socio-economic background to the students' consumption behavior. (2) there is direct effect of family's economic education to the students' consumption behavior. (3) there is positive and sig-nificant effect of parents' socioeconomic background to the students' economic literacy. (4) there is positive and significant effect of family's economic education to the students' economic literacy. (5) there is a significant and positive influence of economic literacy to students' consumption behaviour. (6) there is indirect effect of parents' socio-economic background to the consumption behavior through students' economic literacy. (7) there is indirect effect of family's economic education to the consumption behavior through students' economic literacy.Key Words: parents' socio-economic, family's economic education, economic literacy, consumption behaviorAbstrak: Penelitian ini menguji pengaruh latar belakang sosial ekonomi orang tua pendidikan ekonomi di keluarga serta economic literacy terhadap perilaku konsumsi mahasiswa Fakultas Ekonomi, baik langsung maupun tidak langsung. Pengumpulan data dilakukan dengan teknik angket dan tes. Analisis data dilakukan dengan teknik analisis jalur. Hasil penelitian menyimpulkan: (1) adanya pengaruh langsung latar belakang sosial ekonomi orang tua terhadap perilaku konsumsi mahasiswa, (2) adanya pengaruh langsung pendidikan ekonomi di keluarga terhadap perilaku konsumsi mahasiswa, (3) ada-nya pengaruh secara positif dan signifikan latar belakang sosial ekonomi orang tua terhadap economic literacy mahasiswa, (4) adanya pengaruh secara positif dan signifikan pendidikan ekonomi di keluarga terhadap economic literacy mahasiswa, (5) adanya pengaruh secara positif dan signifikan economic literacy terhadap perilaku konsumsi mahasiswa, (6) adanya pengaruh secara tidak langsung latar belakang sosial ekonomi orang tua terhadap perilaku konsumsi melalui economic literacy mahasiswa, dan (7) adanya pengaruh secara tidak langsung pendidikan ekonomi di keluarga terhadap perilaku konsumsi melalui economic literacy mahasiswa. Kata kunci: sosial ekonomi orang tua, pendidikan ekonomi keluarga, economic literacy, perilaku konsumsi]]>
