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PENINGKATAN OMSET PENJUALAN MELALUI MEDIA SOSIAL PADA USAHA KECIL MENENGAH ALAS KAKI BERBAHAN KULIT Sugeng Hadi Utomo; Vika Annisa Qurrata; Vidya Purnamasari; Linda Seprillina
Jurnal KARINOV Vol 2, No 1 (2019): Januari
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.994 KB) | DOI: 10.17977/um045v2i1p57-61

Abstract

Social commerce seperti Facebook, Instagram dan Twitter menjadi beberapa pilihan yang terbaik dalam proses jual beli. Masyarakat menyukai hal tersebut karena kemudahan dalam bertransaksi dan mudahnya akses dalam melihat produk yang ditawarkan. Denan adanya media sosial, akan banyak membantu Usaha Kecil dan Menengah (UMKM) seperti yang ada di kota Malang. Kota Malang memiliki potensi UMKM alas kaki yang sedang berkembang. Namun selama ini mereka terlalu berfokus pada produksi sementara mereka lemah dalam hal pemasaran. Metode pemasaran yang sering dilakukan adalah melalui metode direct selling, yang mana memakan biaya yang lebih tinggi, tidak efektif dalam penjualan produk serta omset yang didapatkan juga terbatas. Metode pendekatan yang digunakan untuk menyelesaikan permasalahan UKM adalah dengan meningkatkan kompetensi para pengusaha pembuat alas kaki melalui pelatihan penggunaan media sosial. Hasil dari pelatihan ini menunjukkan bahwa penggunaan media sosial dalam pemasaran produk alas kaki berbahan kulit kombinasi kain tradisional di Kecamatan Blimbing, Kota Malang memiliki dampak yang signifikan dalam peningkatan omset penjualan. Evaluasi dari pelatihan ini adalah terbatasnya waktu pelatihan sehingga belum semua metode penjualan di media sosial dapat di terapkan.
ANALISIS PEMETAAN POTENSI RAWAN PANGAN DAN ARAH KEBIJAKAN (Studi Kasus pada Jabung Kabupaten Malang) Siti Muslihah; Sugeng Hadi Utomo; Hadi Sumarsono
Jurnal Ekonomi dan Studi Pembangunan Vol 6, No 2 (2014)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.984 KB)

Abstract

Food is represent requirement of most elementary human being in experiencing their life,  so that food can be conceived of rights of human life. Relate at result of mapping by Bappeda Sub-Province of Malang (2007) and result of Mapping of food gristle area, district of Jabung become priority in handling of food gristle area. District of Jabung is district owning physical facility and non physical most minim. Therefore, according to researcher need the existence of relevant study about food gristle potency and also local characteristic and policy direction in improving food resilience District  of  Jabung  Malang Sub-Province. The Result of this research mapping of food gristle potency by using 12 indicators in District of Jabung have not village which enter priority handling of very area gristle, gristle and rather gristle. But that way in analysis each of  indicator of course thera are still rather area of  gristle, gristle or even very gristle. Policy direction of which can do is maximizing area potency district of Jabung either from facilities and basic facilities aspect and also the make-up of agricultural produce. Keywords: Gristle Food Potency, Policy Direction
Dampak Kebijakan Desentralisasi Fiskal terhadap Efisiensi Sektor Publik dan Pertumbuhan Ekonomi di Jawa Timur Sugeng Hadi Utomo; Hadi Sumarsono
Jurnal Ekonomi dan Studi Pembangunan Vol 1, No 2 (2009)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.627 KB)

Abstract

Decentralization theory states that the higher degree of centralization will increase local economic growth, because local government will create public sector efficiently, so it will increase more local economic growth than central government. The implementation of Decentralization Law No. 23 & 33, 2004, and the balance of finance between the central and local government as the manifestation of the theory is expected to increase affectivity and efficiency of local government performance through the delegation process from the central government to the local government. This research was conducted to evaluate 5 years of fiscal decentralization of 29 districts and 9 cities in East Java with fixed effect model (fem) analysis. The result of this research are: (a) decentralization of expenditure has significant positive impact on economic growth, (b) decentralization of expenditure has significant positive impact on inefficiency of public expenditure, and (c) inefficiency of public expenditure has significant negative impact on economic growth.Keywords: decentralization of expenditure, inefficiency of public expenditure, economic growth
PROFIL LULUSAN PERGURUAN TINGGI SWASTA INDONESIA DITINJAU DARI TEMPAT KERJA LULUSAN Andri Eko Prabowo; Wahjoedi Wahjoedi; Sugeng Hadi Utomo; Agung Haryono
Perspektif Pendidikan dan Keguruan Vol 11 No 2 (2020): Perspektif Pendidikan dan Keguruan
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/perspektif.2020.vol11(2).5574

Abstract

Penelitian ini bertujuan untuk memetakan tempat kerja lulusan perguruan tinggi swasta di Indonesia. Penelitian dilakukan selama 3 tahun berturut-turut terhadap lulusan program sarjana perguruan tinggi swasta di Indonesia. penelitian dilakukan secara daring pada bulan Mei tahun 2017-2019 menggunakan kuesioner kementerian riset dan teknologi pendidikan tinggi. Data dioleh secara deskriptif kuantitatif guna memperoleh hasil yang mampu menggambarkan kondisi sebenarnya. Hasil penelitian menunjukkan bahwa lulusan perguruan tinggi swasta secara berturut-turut memilih untuk bekerja di perusahaan swasta dan instansi pemerintah, kemudian diikuti oleh dan lembaga sosial masyarakat. Sedangkan berwirausaha menjadi pilihan terakhir bagi lulusan perguruan tinggi swasta di Indonesia.
Pelatihan Penilaian Aset Bagi Perangkat Desa Pandesari Lustina Fajar Prastiwi; Nasikh; Sugeng Hadi Utomo; Emma Yunika Puspasari
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2020): Desember
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v3i2.610

Abstract

The purpose of this community service activity is to provide socialization and training to strengthen understanding in calculating and knowing the value of village assets and their calculation techniques. This activity takes place in 3 stages, namely socialization, training and implementation. The socialization activity aims to introduce asset and property valuation theory. Followed by training activities that aim to provide further introduction to the techniques and applications for valuing village assets and property, as well as their implementation in calculating village assets. The result is that the training and implementation of asset appraisal carried out by the service team can increase understanding of the theory of asset and property valuation.
The role of entrepreneurial education and Islamic values matter Agus Wibowo; Sri Umi Mintarti Widjaja; Sugeng Hadi Utomo; Djoko Dwi Kusumojanto; Cipto Wardoyo; Bagus Shandy Narmaditya; Ludi Wishnu Wardana
International Journal of Evaluation and Research in Education (IJERE) Vol 11, No 3: September 2022
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijere.v11i3.22264

Abstract

This paper traces how the Islamic values drive entrepreneurship education and intention for entrepreneurship, as well as examines the moderating role of the entrepreneurial mindset. We adopted structural equation modeling-partial least squares (SEM-PLS) to gain detailed information on how the connectivity among variables. This study involved 381 students in several Islamic boarding schools who incorporated entrepreneurial practices. The findings indicated that Islamic values are highly incorporated with entrepreneurial intention, entrepreneurial education and entrepreneurial mindset of Islamic boarding schools. This study also confirmed that there is a rigorously significant between entrepreneurship education, mindset, and students’ entrepreneurial intentions. Lastly, this paper notes that the mindset of entrepreneurship plays a pivotal role in mediating Islamic value and entrepreneurship education with regard to students’ entrepreneurial intention. This work offers Islamic values as a contextual factor that greatly influences the enhancement of Islamic boarding school students’ intentions.
KEBIJAKAN PUBLIK DAN DAMPAKNYA TERHADAP AKTIVITAS PEDAGANG KAKI LIMA (PKL): STUDI KASUS DI KOTA BATU Ermita Yusida; Sugeng Hadi Utomo; Vika Annisa Qurrata Annisa Qurrata; Linda Seprillina; Santi Merlinda; Muhammad Hasyim Ibnu Abbas
TRANSAKSI Vol 11 No 1 (2019): TRANSAKSI
Publisher : Program Studi Ilmu Administrasi Bisnis, FIABIKOM, Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pertumbuhan wilayah di Indonesia berkaitan erat dengan sektor informal, salah satu sektor informal yang berkembang pesat yaitu Pedagang Kaki Lima (PKL). Namun keberadaan PKL memiliki sisi positif dan negatif, sisi positifnya, PKL mampu menciptakan lapangan pekerjaan, sedangkan sisi negatifnya keberadaan PKL yang tidak tertib justru menjadi beban bagi kota. Untuk mengakomodasi kedua hal tersebut, maka pemerinah daerah dalam menyususn kebijakan publiknya harus memperhitungkan keberadaan PKL. Penelitian ini bertujuan untuk melihat bagaimana dampak kebijakan publik pemerintah kota Batu dalam menyususn tata ruang kota terhadap aktifitas PKL. Metode yang digunakan dalam penelitian ini yaitu kualitatif melalui indepth interview dengan PKL di Alun –alun kota Batu, Pemerintah kota Batu, dan pembeli di sekitar alun-alun kota Batu. Berdasarkan hasil penelitian, ketika pemerintah membuat kebijakan publik dengan cara merelokasi PKL ke tempat yang sudah disediakan, hal ini tidak dipatuhi oleh PKL. Masih banyak PKL yang tetap berada di bundaran alun-alun. Sesuai dengan penuturan PKL, mereka pada dasarnya bersedia pindah, namun tempat yang disediakan oleh pemerintah tidak dapat menampung semua PKL yang ada, sehingga tempat baru tersebut cenderung sepi. Oleh karena itu PKL kembali di bundaran alun-alun. Berdasarkan temuan ini, pemerintah sebaiknya lebih matang dalam pengelolaan tata kota serta lebih aktif untuk berdiskusi dengan PKL.
ANALISIS DAMPAK PANDEMI COVID-19 TERHADAP EKSPOR DAN PERTUMBUHAN EKONOMI INDONESIA TAHUN 2021 Ashif Chumaida Sari; Imam Mukhlis; Sugeng Hadi Utomo
JURNAL ECONOMINA Vol. 1 No. 4 (2022): JURNAL ECONOMINA, Desember 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v1i4.197

Abstract

Tujuan penulisan ini adalah untuk mengetahui dampak pandemi COVID-19 terhadap ekspor dan pertumbuhan ekonomi Indonesia. Metode yang digunakan dalam penelitian ini dengan pendekatan kualitatif. Sumber data penilitian adalah data sekunder yaitu data yang diambil dari situs resmi informasi pemerintah Indonesia. Sedangkan metode pengumpulan data menggunakan metode penelitian kepustakaan. Analisis data disajikan dalam bentuk tabel dan grafik yang dilengkapi narasi deskriptif. Berdasarkan hasil penelitian COVID-19 memiliki dampak yang signifikan terhadap ekspor dan pertumbuhan ekonomi Indonesia. Untuk mengatasi permasalahan tersebut, pemerintah menerapkan kebijakan seperti social distancing, PSBB (Pembatasan Sosial Berskala Besar), dan penggalakan program vaksinasi. Berdasarkan penelitian yang dilakukan didapat hasil ekspor dan pertumbuhan ekonomi Indonesia mampu ditangani oleh pemerintah hingga mengalami peningkatan sebesar 41,88% untuk ekspor dan pertumbuhan ekonomi sebesar 5,02%.
Project-Based Learning Implementation in Higher Education for Econometrics Science Vidya Purnamasari; Vika Annisa Qurrata; Sugeng Hadi Utomo; Tamat Sarmidi
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.48717

Abstract

Econometrics is an essential science in Development Economics because it can improve students' ability to process data and analyze economics. Monotonous lecture activities and student difficulties in lectures are associated with theories taught in real situations. One way to improve student's practical abilities is through innovative learning models. Learning innovations make students learn to be active in expressing discussions about current economic issues supported by analytical skills in the field, which will increase student enthusiasm. Through Project-based Learning (PjBL), students have to follow the learning process actively. Lecturers will be the leader to the process in order to giving the feedback and assess the learning process. This model enhances students' ability to solve problems directly and then solve them by engaging project work directly and enabling them to act and think creatively, improve collaborative skills, and increase enthusiasm. Using a quasi-experimental, the study involving a sample of 59 people taken by a simple random sampling technique. The data collected were analyzed using a one-time ANOVA test. The application of this model is carried out online and packaged by applying various combinations of technologies. Empirical evidence shows simultaneously significant differences in learning outcomes and problem-solving abilities in undergraduate students using the PjBL method compared to conventional methods. This study concludes that the PjBL model effectively improves the ability to think actively and solve problems for students in the Econometrics course. The implementation results of this study can be the innovative technology-based learning methods that are attractive to undergraduate students in subjects that require high critical thinking skills.