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ANALISIS KELAYAKAN USAHA ATAP RUMBIA DI KECAMATAN BENGKALIS KABUPATEN BENGKALIS Dzakwan Ayuti Naufal Muhammad; Iyan Yani Rita; Zuryani Hilmah
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to analyze the thatch roof business from the aspects of marketing, finance, and Break Event Point. Sampling using purposive sampling method of 20 respondents, data analysis used Net Present Value, Benefit Cost Ratio, Internal Rate Of Return. The analysis results show that from the financial aspect it is feasible, seen from the value of the Net Present Value, Net Benefit Cost Ratio, and the value of its Internal Rate of Return. The results of this study indicate that the thatch roof business is quite good, this can be seen from the increase in the number of requests every year. The feasibility of thatch roof business in Bengkalis District is seen from the financial aspect that this business is feasible, because the NPV value is> 0. Net B / C Ratio value is more than 1. The business has favorable prospects. The IRR value of 83.97% is greater than the interest rate of 20%, meaning that this business is feasible. The thatched roof business in Bengkalis District has succeeded in selling products above the break even point value. The results of the break even point analysis show that the minimum sales amount is 15.65 m2 with a minimum sales value of Rp. 367,297,297, -.Keywords: Marketing Aspects, Financial Aspects, Break-even Point

DAMPAK KEBERADAAN ALFAMART DAN INDOMARET TERHADAP KEBERLANGSUNGAN USAHA MIKRO KECIL MENENGAH DI KOTA PEKANBARU Latif Abdul Rizki; Iyan Yani Rita; Pailis Armas Eka
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims (1) to analyze the omzet level of micro, small and medium enterprises before and after the existence of Indomaret and Alfamart. (2) Analyzing the growth rate of turnover of micro, small and medium enterprises before and after the existence of Indomaret and Alfamart. (3) Analyzing the number of buyers who came to the micro, small, and medium enterprise stores before and after the existence of Indomaret and Alfamart. (4) Analyze changes in the opening hours of micro, small, and medium business stores before and after the existence of Indomaret and Alfamart. This study uses primary data through distributing questionnaires to ninety respondents spread across the city of Pekanbaru. In this study, a quantitative descriptive analysis tool was used which aims to describe a phenomenon, event, symptom, and incident that occurred factually, systematically, and accurately and a sign test which aims to determine the impact of the effect of the sustainability of micro, small and medium enterprises before and after the existence of Indomaret and Alfamart. The results of the sign test of the ninety respondents studied based on the 5% significance level indicated that the p-value <0.05 meant that there was a significant impact. These results indicate a change in the level of turnover, profit and store opening hours due to the presence of Indomaret and Alfamart around micro, small and medium enterprises.Keywords: Impact, UMKM, Indomaret, Alfamart

ANALISIS PENAWARAN INDUSTRI MEBEL DI KOTA PEKANBARU Hutagalung Raya Martini Tri; Harahap Azwar; Iyan Yani Rita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted in Pekanbaru City. Industry, trade, services, health services and other activities, where the cycle of world change recently changed a lot especially in the field of woods that very rapidly, so a good target for the sale of distribution of furniture and also the demand for products and other industrial services in Pekanbaru City. With the aim to know and analyze the influence of price, production cost, and profit on furniture offer. The total population in this study is 36 ukm. The sample used in this research is 36. Using the census method, where the whole population becomes the sample. And data processing using multiple linear regression method with SPSS program. Based on the results of the test if the data using multiple linear regression can be taken several conclusions, namely: Price has a positive and unsignificant influence on furniture supply. Production cost have a positive and significant effect on furniture offerings. Profit has a positive and significant effect on furniture offerings. And price, production cost, and profit have influence together to furniture offer in Pekanbaru City. Based on the analysis of factors affecting the supply of furniture, the effect of price, production cost, and profit can be given the following suggestions: a) The company needs to determine the pricing strategy, by stepping up and maintaining the quality and service for customer satisfaction. b) The Company may increase the amount of bid to raise profit by taking into account market conditions.Keywords: Price, Production Cost, Profit and Supply

PENGARUH DANA PIHAK KETIGA (DPK), NON PERFORMING LOAN (NPL), DAN INFLASI TERHADAP PENYALURAN KREDIT UMKM PADA PERBANKAN DI PROVINSI RIAU PERIODE 2014.QI-2019.QIV Sulistyani Indah Shinta; Iyan Yani Rita; Widayatsari Any
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determines the influence of Third Party Funds (TPF), Non Performing Loan (NPL), and Inflation to MSME Credit Distribution on Banks in Riau Province period 2014.QI-2019.QIV. The data used in this study are quarterly data from 2014 to 2019. The analytical method used is descriptive quantitative and analyzed with multiple linear regression model of Ordinary Least Square (OLS) approach using the tools of the computer statistical program Eviews version 10. The research results obtained are TPF, NPL and inflation together (simultaneously) affect the distribution of MSME Credit with a significance level of 5%. Partially, TPF have a positive and significant effect on MSME Credit Distribution, Inflation have a negative and significant effect on MSME Credit Distribution, while NPL has a negative and not significant effect on MSME Credit Distribution. Variations of factors that affect MSME Credit Distribution are explained by the TPF, NPL, and inflation together have an effect of 83,48% (adjusted R2 = 0.8348) while the remaining 16,52% is explained by other variables not included in this study.Keywords: TPF, NPL, Inflation, and MSME Credit Distribution

ANALISIS STRUKTUR DAN KINERJA INDUSTRI FURNITUR KAYU DI KOTA PEKANBARU Perdana Boys Andre; Iyan Yani Rita; Setiawan Deny
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to analyze the market structure and market performance of the wood furniture industry. Sampling using the entire population of wood furniture industry with the census method of 15 respondents. The data analysis used is descriptive and quantitative analysis through the structural-behaviorperformance theoretical approach. The result: The market structure of the wood furniture industry in Pekanbaru City is an oligopoly market with the highest market share of 17.94% and the lowest market share of 3.53%. The entire wood furniture industry in Pekanbaru City has a balance in the performance of the wood furniture industry with an average of 55.87%. The highest PCM with a value of 77.5% and the lowest PCM with a value of 20%.Keywords: Small industry, Structure and Performance

STRATEGI PENGEMBANGAN INDUSTRI KECIL BATAKO DI KOTA PEKANBARU Hapsari Ayu Firdha; Iyan Yani Rita; Mardiana Mardiana
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aims to know the strategy of small business development of brick in the future. The population is a total of 6 businesses with census methods. Variables in the research are raw materials, marketing, human resources and technology. Technical analysis of the data used is using SWOT analysis. In the results of the study showed small brick industry in Pekanbaru City is in the position of SWOT Matrix Quadrant 1 which means the right strategy for the brick industry in Pekanbaru City is a strategy to grow and build (Growth and Build) to produce the most precise strategy then further analyzed by using internal matrix and external matrix and the result of small brick industry in Pekanbaru City is in the intermediate position in cell 5 namely growth and stability so that the right strategy is the development of Product market and market penetration.Keywords: strategy, SWOT analysis, brick industry.

STRATEGI PENGEMBANGAN INDUSTRI MINUMAN SIRUP MANGROVE DI KECAMATAN RANGSANG BARAT KABUPATEN KEPULAUAN MERANTI Sari Diana Yessi; Iyan Yani Rita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the development strategy of the mangrove syrup beverage industry in the West Rangsang District, Meranti Islands Regency. Retrieval of data using the census method, namely the entire population of 2 business units. Analysis of the data used is the SWOT analysis, IFAS and EFAS matrix. Based on the results of matrix analysis relating to the main strengths for the beverage industry, mangrove syrup is the ease of obtaining raw materials. The weight and average ranking of internal factors has a high weight and average ranking. The disadvantage is not selling their own products to the market. This means that respondents consider the most important weakness factor compared to other weaknesses. The main opportunity for the mangrove syrup beverage industry in West Rangsang District, Meranti Islands is to increase promotional activities and product development. While the threat of limited technology is a challenge in production activities. This means that respondents consider the most important factor compared to other safety indicators. Based on the IE Matrix in the S-O strategy column, it is because the meeting between IFAS and EFAS is on (opportunities) and (strengths).Keywords: development strategy, small industry.

PENGARUH TRANSAKSI NON TUNAI, PENDAPATAN ASLI DAERAH (PAD) DAN RASIO DESENTRALISASI FISKAL TERHADAP EFISIENSI BELANJA DAERAH PROVINSI RIAU TAHUN 2010-2019 Weldison Tia; Tampubolon Dahlan; Iyan yani Rita
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 2 (2021): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study analyzes the influence of non-cash transactions, regional own revenue, and the ratio of fiscal decentralization on the efficiency of regional expenditure. The research was conducted in Riau Province using secondary data such as regional expenditure, non-cash transactions, and regional own revenues of Riau Province in 2010- 2019. Multiple regression analysis is used to examine the influence of non-cash transactions, fiscal decentralization ratios, and local revenue on the efficiency of regional spending. The study results show that non-cash transactions and regional own revenue have a significant and negative effect on the efficiency of regional expenditure in Riau Province. Fiscal decentralization has had a significant and positive influence on the efficiency of regional expenditure in Riau Province in 2010-2019. The non-cash transaction variable is the variable that most influences the efficiency of regional expenditure.Keywords : Non-cash transaction, fiscal decentralization, efficiency, expenditure

ANALISIS EFISIENSI PENGGUNAAN FAKTOR PRODUKSI PADA INDUSTRI STUDIO FOTO DI KOTA PEKANBARU Rahmi Zikiati; Iyan yani Rita; Aqualdo Nobel
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 8, No 1 (2021): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research purposed for knowing technical efficiency, price efficiency and economic efficiency of the photo studio industry in the city of Pekanbaru. The data used are secondary and primary data. This secondary data was sourced from the Department of Industry and Trade of the City of Pekanbaru, while the primary data was obtained from as questionaire conducted through interviews with 9 respondents of the photo studio industry in the City of Pekanbaru. This research used descriptive quantitative methods through the analysis of cobb-douglass production function with the application of stochastic frontier production function and return to scale. Data processing using SPSS application version 24.0.the variables used are capital and labor in the photo studio industry in Pekanbaru City. The result showed that the variables capital and labor had a significant effect on photo studio production. Technical efficiency is 0.991719000, price efficiency is 164.9497, and economic efficiency is 164.5837. While the Return To Scale value is 2.768, it means that the photo studio industry in Pekanbaru City is exsperiences a increasing return to scale. With an economic efficiency value greater than wan means that the efficiency of the use of production factors has not been achieved. So that the addition of production factors will result in a large proportion of the addition.Keywords :Efficiency, Cobb – Douglas, SPSS, Frontier Stochastic.

ANALISIS EFEKTIVITAS PENERAPAN KEBIJAKAN BARU BANK INDONESIA MENGENAI PERUBAHAN BI RATE MENJADI BI-7DAYS REPO RATE TERHADAP PERKEMBANGAN INFLASI DI INDONESIA TAHUN 2011-2020. Wandi Nofiesti Annisa; Iyan Yani Rita; Widayatsari Any
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 7, No 2 (2020): (Juli - Desember 2020)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine whether changes in Bank Indonesia's policy, namely changing the old benchmark interest rate of the BI Rate to a new benchmark rate, namely the BI 7-Days Repo Rate, which lasts from one month to one week, is more effective in suppressing and controlling inflation. in Indonesia. The data used in this study are quarterly data from 2011 to 2020. The analytical method used is descriptive quantitative and analyzed with the Vector Error Correction Model (VECM) approach using the computer statistical program Eviews version 10. The results of this study indicate that the old benchmark interest rate, namely the BI Rate, is considered ineffective in suppressing and controlling inflation in Indonesia. Meanwhile, Bank Indonesia, which changed its policy and set a new benchmark interest rate, namely the BI 7-Days Repo Rate, is considered effective in suppressing and controlling inflation in Indonesia.Keywords: Effectiveness, BI Rate, BI 7-Days Repo Rate, Inflation

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