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PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH DALAM MEMBENTUK LOYALITAS NASABAH ( Studi Pada Nasabah Bank Jateng Kantor Cabang Koordinator Semarang ANUGRAH UTAMA, 08.05.51.0094 ARDI; Maskur, Ali
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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This study aims to examine the effect of service quality dimensions which consist of tangible, reliability, responsiveness, assurance / confidence, empathy for the satisfaction, and loyalty to customers of Bank Jateng Office Coordinator Semarang Central Java. The population in this study were all customers of Bank Jateng Office Coordinator Semarang Central Java. This research used Purposive Accidental sampling by the number of respondents who captured 100 people. Research data collection is done by using a questionnaire. Data from the customer and then tested using factor analysis to test the validity of the statement items, test validity, reliability testing, regression analysis, determination coefficient and hypothesis test that includes a t test and F test. Based on data analysis and hypothesis test results obtained physical evidence that the quality of service tangible, reliability, responsiveness, assurance, and empathy has a positive and significant impact on customer satisfaction and satisfaction have a positive and significant impact on customer loyalty in which the dimension of responsiveness is the most dominant influence on customer satisfaction .Key words: Tangible, Reliability, Responsiveness, Assurance, Empathy, Customer Satisfaction and Customer Loyalty
ANALISIS PERBEDAAN RASIO KEUANGAN BPR KONVENSIONAL DAN BPR SYARIAH Candra Arta Kusuma, 08.05.52.0115; Maskur, Ali
Students Journal of Accounting and Banking Vol 1, No 1 (2012): Vol. 1 No. 1 Edisi Pertama 2012
Publisher : Students Journal of Accounting and Banking

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This study aims to compare the financial risks of conventional BPR and BPR sharia during the period December 2011-June 2012 by using the banks financial ratios. Financial ratios used consists of Capital Assets Ratio (CAR), Non Performing Loan (NPL), Return on Assets (ROA), Return on Equity (ROE), Operating Expenses Operating Income divided (BOPO), and Loan to Deposit Ratio (LDR).Based on a sample of predetermined criteria, obtained two sample groups, namely the conventional 2 RB and 2 RBs sharia. Analysis tools used to prove the hypothesis in this study is Kolmogorov-Smirnov test, independent sample t-test and Mann-Whitney test.The analysis performed shows that the average financial ratios sharia rural banks (CAR, ROA, and ROE) are significantly better than conventional BPR, while the other ratios (NPL, BOPO, and LDR) sharia BPRs lower quality. But the views of the entire Islamic rural banks showed a lower risk than conventional BPR.Keywords: financial ratios, financial risk, BPR, t-test, Mann-Whitney t-test.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA PADA YAMAHA SEMARANG Nico Martiyanto Bayuaji, 08.3502.0508; Maskur, Ali
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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The purpose of research is to discover, develop and test a knowledge of the truth. Thus, this research is an activity to obtain information about consumer purchasing decisions on Yamahaproducts. In this study population is all the people who have bought Yamaha motorcycles in Semarang. The sampling technique used in this study was purposive sampling. The samples used were 100 people who have bought motorcycles Yamaha Yamaha dealer Semarang Based on the results of model calculations derived summary size adjusted R2 is 0.922 this means that 92.2% of purchase decisions variation can be explained by the variation of the three independent variables, namely the quality of the product, price and promotion. From the results of multiple regressionanalysis can be seen that the positive effect on the quality of the product purchase decision. The effect was statistically significant at probability of 0.000 (sig / p <0.005). Prices have a positive and significant impact on purchasing decisions. The effect was statistically significant at probability of 0.000 (0.000 <0.05) and the promotion of positive effect on keptusan purchase. The effect was statistically significant at the probability obtained less than 5% α (0.000 <0.05). It is identified that all the hypotheses accepted or proven.
ANALISIS PENGARUH CITRA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH ( Studi Pada BANK DSP Kaliwungu ) Ali Muhtar, 08.3502.0548; Maskur, Ali
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Attention to customer satisfaction and consumer dissatisfaction to the attention of the companies in developing its service strategy, so that customer satisfaction is placed as the main objective of the company. Creation of customer satisfaction by Tjiptono (2005) can provide several benefits, including the relationship between companies and consumers to be harmonious, be a good foundation for repeat purchases (repeated buying), the creation of customer loyalty (customer loyalty) and form a recommendation by word of mouth (word of mouth) is beneficial for the company. This study aims to determine and analyze the presence or absence of variables influence the companys image, and quality of service to customer satisfaction Kaliwungu DSP Bank credit. Criteria of the sample is active credit customers who have become customers for at least 6 months. Samples obtained amounted to 68 people. The analysis used was multiple linear regression analysis. Validity of test results showed that all indicators is valid for all the variables while the reliability test showed that all the instruments reliable. Based on the results of regression analysis can be seen that the image quality of service and customer satisfaction has a positive effect on credit. Hypothesis test results can be seen that the image has a positive and significant impact on customer satisfaction with a standardized beta coefficient of 0.356, with a value of 0.002 ρ <0.05. While Quality of Service has a positive and significant impact on customer satisfaction with a standardized beta coefficient of 0.509, with a value of 0.000 ρ <0.05.Key words: corporate image, service quality, customer satisfaction
PENGARUH EKUITAS MEREK DAN PREFERENSI MEREK TERHADAP KEINGINAN MEMBELI KEMBALI HP NOKIA ( Studi Pada Konsumen HP Nokia di Kota Semarang ) Jefri Handiarko, 08.05.51.0061; Maskur, Ali
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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Brand is a name, term, sign, symbol design, or combination thereof that identifies a product / service is thetangible and intangible values that are represented in a trademark (trademark) that is able to create value and its owninfluence on the market when it is set correctly.According to David A. Aaker (1991) the basic concept of brand equity (brand equity) can be grouped into 5elements of brand loyalty (brand loyalty) brand awareness (brand awareness) impression of the quality (perceived quality)brand association (brand association) the assets of the rights of other brands (other proprietary brand assets).Brand preferences created from a set of attributes that have been known and in a relatively higher value bykonsumen.Dengan strong preference, then the probability of consumers will buy a particular companys products comparedto competitors is certainly higher. Researchers Allison (1964) showed that the most famous member of a higher preferencefor familiar brands than at the time the test is performed with a blind taste test.In conducting this study, respondents to be studied is the consumer in Semarang city that never make a decisionto purchase the Nokia brand mobile products, and the study was conducted in the city of Semarang as the study populationbecause consumers in Semarang is a segment of society that makes information and communication as a daily needs,because that phone is needed by everyone to communicate and exchange information needed to umumnya.Dengan is theconsumer needs in the city of Semarang is one customer with a level of equitable purchase mobile products, especiallymobile phone brand Nokia is created for all segments of the community in accordance with the motto "Connecting People”Keywords: brand equity, brand preference and desire to buy back
PENGARUH MOTIVASI , KEMAMPUAN DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA ANGGOTA DALMAS POLDA JATENG Ribut Hadi Handoko, 06.3502.0746; Maskur, Ali
Students Journal of Economic and Management Vol 2, No 1 (2013): VOL. 2 NO. 1 EDISI PERTAMA 2013
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The Purpose of this study was to implementation to test and analyze the influence of motivation, ability to work and organizational commitment to the performanceof police A study was conducted in Central Java Police Sub Dalmas totaling 137 Pirponsive using the criteria of the lowest rank of Brigadier. The result of regression testing obtained result Adjustment R Square of 0,787, meaning that change of variables can be explained by the variable performance of work motivation, job ability and of 87,7% organizational commitment while for the F test showed that motivation to work together, work ability and commitment affect organizational performance.Based on the known partial regression testing motivation affect performance with significance 0,0 06 < 0,05, the ability to work on performance with significance 0,013 < 0,05 and commitment affect organizational performance with significance 0,000.< 0,05.it is identifed that all the hypotheses accepted or proven.
ANALISIS PERBEDAAN RASIO KEUANGAN BPR KONVENSIONAL DAN BPR SYARIAH Candra Arta Kusuma, 08.05.52.0115; Maskur, Ali
Students Journal of Accounting and Banking Vol 2, No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
Publisher : Students Journal of Accounting and Banking

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This study aims to compare the financial risks of conventional BPR and BPR sharia during the period December 2011-June 2012 by using the banks financial ratios. Financial ratios used consists of Capital Assets Ratio (CAR), Non Performing Loan (NPL), Return on Assets (ROA), Return on Equity (ROE), Operating Expenses Operating Income divided (BOPO), and Loan to Deposit Ratio (LDR). Based on a sample of predetermined criteria, obtained two sample groups, namely the conventional 2 RB and 2 RBs sharia. Analysis tools used to prove the hypothesis in this study is Kolmogorov-Smirnov test, independent sample t-test and Mann-Whitney test. The analysis performed shows that the average financial ratios sharia rural banks (CAR, ROA, and ROE) are significantly better than conventional BPR, while the other ratios (NPL, BOPO, and LDR) sharia BPRs lower quality. But the views of the entire Islamic rural banks showed a lower risk than conventional BPR.Keywords: financial ratios, financial risk, BPR, t-test, Mann-Whitney t-test.  
PENGARUH MOTIVASI, PERSEPSI, SIKAP KONSUMEN DAN PEMBELAJARAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE “BLACKBERRY” (Studi Pada Masyarakat di Kota Semarang) Asa Bangkit Probo Pratista, 0625020025; Maskur, Ali
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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The development of technology, especially mobile technology today, that is worthy of attention, this is because almost all mobile phone to know the age limit , and even almost all walks of life use cell phones in their everyday lives , in connection with it, the BlackBerry nowadays become trend in society Indonesia, Semarang in particular.This study examined how the influence of consumer motivation, consumer perception, consumer attitudes and consumer study on purchasing decisions smartphones " BlackBerry " (Studies in Society in the city of Semarang). The study population of Semarang society. In this study sampling was done by using accidental sampling method. This technique is a sampling technique that is derived from those who are in the scope. Thus mean of samples taken is Semarang society who happen to be found and purchased a BlackBerry smartphone in a few Mall in Semarang. Based on research by the author suggests that there is a positive and significant influence between consumer motivation to purchase decision, there is a positive and significant influence between consumer perception on purchase decisions, there is a positive but not significant effect between consumer attitudes toward purchasing decision, there are positive but not significant effect learning between consumers on purchasing decisions, there is a positive and significant effect between the variables of motivation, perception, consumer attitudes and learning together influence the purchase decision variable, coefficient of determination is the Adjusted R Square in the amount of 16.7 % . This means that made ​​questions of all variables in this study is only able to express by 16.7 % of the total purchase decision while the remaining 83.3 % is influenced by other variables not included in this study as brand association, brand loyalty and brand equity. Keywords: consumer motivation, consumer perception, consumer attitudes, consumer learning and purchasing decisions
ANALISIS PERBANDINGAN KINERJA KEUANGAN PERBANKAN SYARIAH DENGAN PERBANKAN KONVENSIONAL YANG TERDAFTAR DI BANK INDONESIA (Studi Empiris pada Perusahaan Perbankan yang terdaftar di Bank Indonesia Tahun 2010-2012) Temmy Muhas Pribadi, 10.05.52.0150; Maskur, Ali
Students Journal of Accounting and Banking Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Accounting and Banking

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This study aims to determine the Comparative Analysis of Financial Performance of Islamic Banking with Conventional Banking Registered in Bank Indonesia. The population in this study is a banking company that is listed in the 2010-2012 Indonesian banks. The samples in this study were taken by purposive sampling method. Data were analyzed using Independent sample t test. The results showed that the CAR, NPL, and LDR significant difference between Islamic banking and conventional banking. only variable ROA and BOPO were no significant differences between Islamic banking and conventional banking. The test as a whole is represented by performance variables showed that there was no significant difference between Islamic banking and conventional banking. However, the overall performance of Islamic banking is better than the conventional banking banking in the study period.Keywords: CAR, ROA, NPL, LDR, BOPO
ANALISIS PENGARUH ELEMEN-ELEMEN BRAND EQUITY (EKUITAS MEREK) TERHADAP KEPUTUSAN PEMBELIAN ULANG SURAT KABAR HARIAN SUARA MERDEKA DI SEMARANG Nila Ardhianie, 12.05.51.0173; Maskur, Ali
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
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Recently, the competition of the daily newspaper industry in Semarang is increasing. Old survived brands compete with new brands fought for the newspapers market in the city of Semarang . As the oldest newspaper and a market leader in Central Java, particularly in Semarang, Suara Merdeka needs to prepare a marketing strategy to survive and even better to win the competition . Data were collected through questionnaire method, with respondents of retail repeat buyer of Suara Merdeka daily newspaper in Semarang. The sampling technique used is accidental sampling technique . Data analysis used including: validity and reliability, normality test, the classic assumption test, fit model test, multiple regression analysis and hypothesis testing t test. Dependent variable is repeat purchase decision (Y) and independent varibale are brand awareness (x1 ), perceived quality (x2), brand association (x3) and brand loyalty (x4). Hypothesis testing using t-test showed that the two independent variables studied were variable brand association, and brand loyalty proved of having positive and significant effect on the dependent variable purchase decision . While the two independent variables of brand awareness and image quality but not significant positive effect on the dependent variable purchase decision. Keywords : Repeat purchase decision, brand awareness, perceived quality , brand association, brand loyalty.
Co-Authors 06.3502.0746 Ribut Hadi Handoko 0625020025 Asa Bangkit Probo Pratista 08.05.51.0061 Jefri Handiarko 08.05.51.0094 ARDI ANUGRAH UTAMA 08.05.52.0115 Candra Arta Kusuma 08.3502.0508 Nico Martiyanto Bayuaji 08.3502.0548 Ali Muhtar 10.05.52.0150 Temmy Muhas Pribadi 11.05.52.0141 Faris Febrianto, 11.05.52.0141 12.05.51.0173 Nila Ardhianie Adib Saeroji, Adib Agung Nusantara Aini Nur Azizah Alfina Dwi Pratiwi Almira Veda Islamey Anita Dyah Wulandari, Anita Dyah Anton Purnomo, 12.05.51.0108 Anton Purnomo, 12.05.51.0108 Asti Rahmawati Azzahra Ardewita Rissema, 15.05.51.0305 Cahya Abim Maulana Choirul Saleh Dagma Syafira Destia Wardani Endang Tjahjaningsih Euis Soliha Fauzul Munna, 15.05.51.0262 Febri Andrean, 12.05.51.0073 Febri Andrean, 12.05.51.0073 Ivana Khoiru Amalia Karin Ryanda Saputri, 15.05.51.0197 Khoirul Muttaqin, 14.05.51.0153 Lely Indah Mindarti, Lely Indah Mamila Hidayatullah, 14.05.51.0020 Mamila Hidayatullah, 14.05.51.0020 Marsha Nela Anggraeni, 13.05.51.0164 Marsha Nela Anggraeni, 13.05.51.0164 Merlin Nur Pratiwi, 15.05.51.0221 MIFTA MUTIARA S Mualimah, 14.05.51.0024 Muhammad Ajib Syaifuddin Mya Maulida Hurriyah, 15.05.51.0261 Nira Widi Pamula, 15.05.51.0090 Nisa', Khoirotin Nurul Lailatul Janah, 14.05.51.0039 Priyo Utomo Purwanto Waluyo R.A Marlien Rafika Amalia, 14.05.51.0225 Ramadhani, Megananda Dwi Retnowati Retnowati Ridfan Trisnanda, 12.05.51.0122 Ridfan Trisnanda, 12.05.51.0122 Saifudin Saifudin Sandi Putra Pratama, 14.05.51.0202 Sandi Putra Pratama, 14.05.51.0202 Sofiana Adhi Putri, 14.05.51.0198 Sri Mulyani Sri Nawatmi Sumiarsih, 15.05.51.0224 Sya Faza Maulana, 12.05.51.0079 Sya Faza Maulana, 12.05.51.0079 Syafira Nur Hidayaturohmah Vika Ulfiana Latifah