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All Journal DERIVATIF Jurnal EMT KITA Indonesian Journal of Strategic Management Indonesian Journal Of Business And Economics SOCIRCLE : Journal Of Social Community Services
Ilham Akbar
Universitas Kuningan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP MINAT PEMBELIAN DAN KAITANYA DENGAN INISIASI ONE VILLAGE ONE PRODUCT DI KABUPATEN KUNINGAN Vigory Gloriman Manalu; Ilham Akbar
Derivatif : Jurnal Manajemen Vol 14, No 2 (2020): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v14i2.507

Abstract

OVOP (one village one product) started in Oita Prefecture in southwest of Japan in the late 1970s and aimed to revitalize the prefecture's rural economy. In Indonesia, the OVOP policy is also stated in the Presidential Instruction of the Republic of Indonesia number 6 year 2007, which is to encourage the development of promotion institutions and the creation of MSME products through the OVOP approach. So far, there has been no research that examines the effect of brand image and brand awareness of local products on the interest in purchasing local products with OVOP as antecedent. This method is part of the Non-Probability Sampling method in which the sample is drawn based on the criteria determined by the researcher, that is, anyone who happens to meet the researcher and meets the criteria can be used as a sample. Furthermore, Brand Image and Brand Awareness have positive and significant effect on Purchase Intention for typical products of Kuningan Regency.Keywords: Brand Image, Brand Awareness, Purchase Intention, OVOP
Effect of Service Quality on Customer Satisfaction Through Brand Experience and Brand Awareness in Postal and Delivery Services Vigory Gloriman Manalu; Ilham Akbar
Indonesian Journal Of Business And Economics Vol 2, No 1 (2019)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v2i1.1862

Abstract

E-Commerce in Indonesia is increasing very fast compared to buying and selling activities in the digital world. It is noted that there are numbers of e-commerce that are growing rapidly in Indonesia, namely Lazada, Tokopedia, Shopee, BukaLapak and many others. With the development of e-commerce, the businessmen must be able to send their messages to customers well. There are several postal and delivery services companies in Indonesia, namely JNE, JnT, Pos Indonesia, Tiki and others. The purpose of conducting this research is to be able to provide input to the parties engaged in the field of postal and delivery services in order to find out what can affect customer satisfaction and increase its influence. the relationship between service quality on consumer satisfaction has no significant effect (H1 not supported), the relationship between service quality on brand experience has a positive and significant effect (H2 supported), the relationship between service quality on the brand. awareness has a positive and significant effect (H3 Supported), the relationship between brand experience on consumer satisfaction has a positive and significant effect (H4 supported), the relationship between brand awareness on consumer satisfaction has a positive and significant effect on (H5 supported)
FAKTOR-FAKTOR KUALITAS PELAYANAN DALAM MEWUJUDKAN KEPUASAN MAHASISWA (Studi Kasus Pada Mahasiswa Di Fakultas Ekonomi Uniku) Dadang Suhardi; Ilham Akbar
Indonesian Journal of Strategic Management Vol 2, No 1 (2019)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v2i1.1855

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui tingkat kepuasan mahasiswa Fakultas Ekonomi Uniku dan untuk menganalisis (1) pengaruh tangibles terhadap kepuasan mahasiswa, (2) pengaruh reliabilty terhadap kepuasan mahasiswa, (3) pengaruh responssive terhadapa kepuasan mahasiswa, (4) pengaruh assurance terhadap kepuasan mahasiswa dan (5) pengaruh emphaty terhadap kepuasan mahasiswa sebagai  faktor-faktor yang mempengaruhinya. Penelitian ini bersifat eksploratif dengan subjek mahasiswa program studi manajemen dan akuntansi Fakultas Ekonomi Uniku. Teknik pengumpulan data menggunakan angket/kuesioner dan menggunakan metode kuantitatif deskriktif. Berdasarkan hasil Uji hipotesis (1) Tangibles menunjukkan bahwa terdapat nilai thitung sebesar 3.3700.299 dan signifikansi sebesar 0,001 (0,001 0,05) Tangible   berpengaruh signifikan terhadap kepuasan mahasiswa (2) reliability menunjukkan bahwa terdapat nilai thitung sebesar 1.4000.166 dan nilai signifikansi sebesar 0,165 (0,165 0,05) artinya Reliability tidak berpengaruh   terhadap kepuasan mahasiswa (3) responssive menunjukkan bahwa terdapat nilai thitung sebesar 1.5260.145 dan nilai signifikansi sebesar 0,130 (0,130 0,05) artinya Responsiveness tidak berpengaruh   terhadap kepuasan mahasiswa(4) assurance menunjukkan bahwa terdapat nilai thitung sebesar 2.251 0,236 dan nilai signifikansi sebesar 0,027 (0,027 0,05) artinya Assurance  berpengaruh signifikan terhadap kepuasan mahasiswa (5) emphaty menunjukkan bahwa terdapat nilai thitung sebesar 1.1100.095 dan nilai signifikansi sebesar 0,270(0,270 0,05) artinya empathy berpengaruh   terhadap kepuasan mahasiswaKata kunci :tangibles,reliabilty,assurance,responssive,emphaty
The Influence of Product Quality, Promotion and Brand Image on Brand Trust and Its Implication on Purchase Decision of Geprek Bensu Products Yoesoep Edhie Rachmad; Dian Meliantari; Ilham Akbar; Syamsu Rijal; Muhammad Reza Aulia
Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i3.1111

Abstract

The objective of this study is to examine how brand trust, product quality, brand image, and marketing strategies affect consumers' purchasing decisions. The sampling method utilized in this study was non-probability sampling, or purposive sampling. The distribution of questionnaires to 100 respondents who are residents of Jakarta, are older than 18, and have made at least three purchases of Geprek Bensu items served as the method for gathering data. Then, using SPSS Statistics version 29.0, path analysis was performed. The findings of this study show that brand trust affects buying decisions by having an impact on product quality. In contrast, brand trust has no bearing on the purchase decisions made by consumers.
DIGITAL MARKETING DALAM MENUNJANG PROMOSI DAN SOSIALISASI PESANTREN Fauziyah Adzimanitur; Ilham Akbar
SOCIRCLE : Journal Of Social Community Services Vol. 1 No. 1 (2022): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v1i1.2

Abstract

Media sosial memainkan peran penting dalam mempromosikan sekolah di antara target audiens yang tepat tanpa membayar biaya iklan yang besar. Sosialisasi digital marketing dilakukan dalam bentuk penyuluhan dimana pengelola pondok pesantren adalah peserta dari penyuluhan ini. Platform digital marketing yang digunakan adalah sosial media yang sering digunakan oleh masyarakat dalam kehidupan sehari-hari. Sosial media yang digunakan dalam hal ini adalah Facebook, Instagram, TikTok, dan Youtube. Digital marketing dapat dilakukan dengan mudah dan murah serta efektif dan efisien asalkan kita mengetahui karakteristik masing-masing media sosial. Namun, beberapa hal yang menjadi hambatan adalah kemampuan peserta dalam membuat konten, misalnya video, design grafis, dan sebagainya. Oleh karena itu, diperlukan waktu khusus untuk memberikan pelatihan dan pendampingan dalam membuat konten promosi di media sosial. AbstrackSocial media plays an important role in promoting the school among the right target audience without paying hefty advertising costs. Digital marketing socialization is carried out in the form of counseling where the manager of the Islamic boarding school is a participant of this counseling. The digital marketing platform used is social media which is often used by people in their daily lives. The social media used in this case are Facebook, Instagram, TikTok and Youtube. Digital marketing can be done easily and cheaply as well as effectively and efficiently as long as we know the characteristics of each social media. However, several things that became obstacles were the participants' ability to create content, for example videos, graphic designs, and so on. Therefore, special time is needed to provide training and assistance in creating content promotions on social media.
Technology-Based Learning Systems In Supporting Learning And Teaching Processes In Islamic Boarding Schools Ilham Akbar; Fauziyah Adzimatinur
SOCIRCLE : Journal Of Social Community Services Vol. 1 No. 1 (2022): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v1i1.4

Abstract

Salah satu factor yang dapat meningkatkan efektivitas pembelajaran online adalah Guru yang telah menguasai pengelolaan kelas secara online. Pengelolaan kelas ini mencakup materi yang relevan, cara penyampaian materi, infrastruktur yang dibutuhkan untuk kelas online, serta bagaimana siswa dapat mengakses kelas dan mempelajari apa yang disampaikan sesuai dengan fasenya masing-masing. Sosialisasi yang diberikan kepada guru ini diharapkan dapat memberikan pemahaman mengenai cara membuat dan memberikan materi dengan fasilitas online yang dapat membantu pembelajaran dari manapun dan kapanpun. Beberapa platform yang digunakan dalam belajar online ini adalah YouTube, Zoom, Google Meeting, dan Google Classroom. Pada umumnya, guru dapat memahami tata cara melakukan pertemuan dan membuat materi, serta menggunggahnya agar dapat diakses oleh siswa. Namun, beberapa kendala ditemukan pada guru yang mengajar mata pelajaran dengan konsep hitungan, misalnya matematika, kimia, fisika. Hal ini dikarenakan terbatasnya fasilitas yang diperlukan untuk memberikan contoh perhitungan layaknya ketika guru menerangkan di papan tulis. Abstrack One factor that can increase the effectiveness of online learning is teachers who have mastered online classroom management. Management of this class includes relevant material, how to deliver the material, the infrastructure needed for online classes, and how students can access the class and learn what is delivered according to their respective phases. The socialization given to teachers is expected to provide an understanding of how to create and provide material with online facilities that can help learning from anywhere and anytime. Some of the platforms used in online learning are YouTube, Zoom, Google Meeting, and Google Classroom. In general, teachers can understand the procedures for conducting meetings and creating materials, as well as uploading them so that they can be accessed by students. However, some obstacles were found in teachers who teach subjects with the concept of calculation, for example mathematics, chemistry, physics. This is due to the limited facilities needed to provide examples of calculations like when the teacher explains on the blackboard.
Co-Authors Dadang Suhardi Dian Meliantari Fauziyah Adzimanitur Fauziyah Adzimatinur Muhammad Reza Aulia Syamsu Rijal Vigory Gloriman Manalu Yoesoep Edhie Rachmad