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All Journal Isamic Communication Journal EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Annisaa Fitri
Universitas Sebelas Maret
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Belanja on-line mahasiswa di era pandemi covid-19: modifikasi perilaku konsumen Prahastiwi Utari; Annisaa Fitri; Eko Setyanto; Chatarina Henny
Islamic Communication Journal Vol 5, No 2 (2020)
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2020.5.2.6450

Abstract

The Covid-19 pandemic has changed students consumer behavior from offline to online. The problem in this research is how students’ consumer behavior in online shopping in the era of the Covid-19 pandemic, and the modification of consumer behavior due to regulations and procedures for shopping and buying the products they need. This research is a quantitative study using a survey method. This study is a quantitative research using a survey method. Sampling was done by stratified random sampling, the number of those students FISIP UNS involved as many as 80 people. The results and conclusions of research show that in online shopping, there is a modification of consumer behavior related student needs product, information search, evaluation prior to purchase or an alternative choice, and in the decision to buy or use the product.
Pelatihan Komunikasi Pemasaran Terpadu Kewirausahaan Olahan Ikan Nila di Desa Ponggok Kabupaten Klaten Prahastiwi Utari; Tanti Hermawati; Adolfo Eko Setyanto; Firdastin Ruthnia Yudiningrum; Chatarina Heny Dwi Surwanti; Likha Sari Anggreni; Annisaa Fitri; Eka Nada Shofa Alkhajar
Ekobis Abdimas Vol 2 No 1 (2021): Juni
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.2.1.3918

Abstract

Kewirausahaan masyarakat memerlukan banyak dukungan dari institusi perguruan tinggi. Salah satunya adalah transfer pengetahuan untuk memberdayakan masyarakat. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Ponggok. Kegiatan pengabdian ini melatih mitra untuk dapat menerapkan komunikasi pemasaran terpadu dalam usaha olahan ikan. Hasil yang dicapai dari kegiatan pengabdian kepada masyarakat ini adalah mitra menyadari pentingnya mengimplementasikan komunikasi pemasaran terpadu yang mana dapat membantu untuk meningkatkan penjualan dan meningkatkan kualitas usaha mereka.
Co-Authors Adolfo Eko Setyanto Chatarina Henny Chatarina Heny Dwi Surwanti Eka Nada Shofa Alkhajar Eko Setyanto Firdastin Ruthnia Yudiningrum Likha Sari Anggreni Prahastiwi Utari Prahastiwi Utari Tanti Hermawati