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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JBTI : Jurnal Bisnis : Teori dan Implementasi PRofesi Humas Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Fokus Manajemen Bisnis Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Manajemen dan Pemasaran Jasa Journal of Economics and Public Health
Indah Fatmawati
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Medicine & Pharmacology Public Health Social Sciences Other

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The strategies to promote Sudan’s tourism destinations post COVID-19 pandemic Hussein Gibreel Musa; Indah Fatmawati; Nuryakin Nuryakin
PRofesi Humas Vol 7, No 1 (2022): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 230/E/KPT/2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i1.37042

Abstract

The global pandemic has brought a halt to various economic, business, as well as tourism activities around the world. It also happens in various countries in Africa, including Sudan. Sudan’s tourism has constantly lasted out of all main economic sectors. The tourism business in Sudan provides many jobs, government revenue, and foreign exchange profits. By analyzing all the marketing actions, media regulations, crisis communication techniques, and advertising campaign components, this article aims to identify strategies used by tourism players in Sudan to re-establish a positive tourism destinations image in times of uncertainty, panic, and struggle, as well as to entice international tourists to return to Sudan’s tourist attractions. The study used qualitative content analysis of the media and marketing strategies, global and local tourism reports, and press interviews to integrate practice and theory and followed the multistep approach for transforming place image. The result shows that Sudanese actors used three strategies to restore a good image of Sudanese tourism destinations: new media strategy, available content strategy, and audience-focused strategy. This study demonstrates why this epidemic must be viewed as an opportunity to adapt to a new normal and rebuild the destination’s image for tourism in a new way. 
PENGARUH LINGKUNGAN TOKO TERHADAP KEADAAN EMOSIONAL DAN PERILAKU PEMBELIAN IMPULSIF KONSUMEN PENGUJIAN MODEL MEHRABIAN-RUSSELL Febrina Annisa Fauziyah; Indah Fatmawati
Jurnal Manajemen dan Pemasaran Jasa Vol. 10 No. 1 (2017): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4429.176 KB) | DOI: 10.25105/jmpj.v10i1.1852

Abstract

This study aims to analyze the influence of store environment on impulse buying behavior with emotional states as intervening variable using Mehrabian-Russell’s model. The store environment variables in this study include time availability, atmospheric factors, presence of others, and perceived crowdness. Using Mehrabian-Russell’s model, it is hypothesized that emotional state mediates the effects of store environment variables on impulse buying behavior as a dependent variable. The object in this study is Matahari Department Store in Yogyakarta. Sample of 166 respondents were selected by using purposive sampling method. Data were collected by using field survey technique. Normality, validity and reliability tests were conducted to test the quality of research instruments. The data analysis was conducted by using multiple linear regressions to test the research hypothesis. Results showed that atmospheric factors. as predicted, positively affect the emotional states. While perceived crowdness, consistent to the hypothesis, negatively affect the emotional states. The emotional states also positively affects the impulse buying behavior. The hypothesis of time availability and presence of others were not supported in this research. The findings of this research indicate that creating a proper atmospheric factors and creating a convenience store lay out to avoid crowdness are essential to stimulate impulse buying behavior.
ANTESEDEN PEMBELIAN PRODUK HIJAU Dita Kameilinda Junaedi; Indah Fatmawati
Jurnal Manajemen dan Pemasaran Jasa Vol. 9 No. 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.927 KB)

Abstract

This research aims to analyze the influence of environmental consciousness towards a green purchasing decision. In this research environmental consciousness covers of environment knowledge, environment attitude and green behavior which is recycled behavior. The sample in this research that is consumers of the green product. The samples are 113 respondents chosen by using purposive sampling. Multiple regression analyzers were applied in analyzing the data. The analysis results showed that environment knowledge and attitude of customer have significant influence. Management needs to improve the initiation of green programs with market education to increase the environment knowledge and attitude of customers.Keywords: Environmental Consciousness; Green Product; Environment Knowledge; Environment Attitude; Recycle Behavior and Green Purchasing Decision. 
Effects of Experience Quality and Perceived Value on Tourist Satisfaction And Behavioral Intention In Prambanan Temple Fatikha Rizdiana Dewi; Indah Fatmawati; Hussein Gibreel Musa
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 2 (2022): August 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i2.17168

Abstract

This purpose of this study is to analyze the effect of experience quality, perceived value and satisfaction on behavioral intentions in Yogyakarta tourism. Settings used in this study is prambanan temple which is located on the border of Yogyakarta and Central Java. Prambanan temple managed by PT. Taman Wisata Candi Borobudur, Prambanan and Ratu Boko (Persero). This research is a kind of quantitative research conducted by the survey. Data collection techniques used in this study by questionnaire. Sample of this study was prambanan temple tourist and fulfill the criteria by the researchers. The number of respondents used in this study were 179 respondents. Sampling technique used is non probability sampling with purposive sampling method. The data analysis in this study were descriptive statistics and SEM (structural Equation modeling). The results of this study showed overall the hypotheses proposed in this study has a significant and positive influence. For indirect effects, perceived value in this study does not mediate the relationship between experience quality and satisfaction.
Pemberdayaan Kapasitas Bersaing Pengusaha Wanita Iwapi Dpd Bantul Diy melalui Penguasaan Digital Marketing Indah Fatmawati; Bakhrul Fahmi
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2022: 4. Kapasitas Daya Saing Usaha Mikro, Kecil, dan Menengah (UMKM) dan Badan Usaha Milik Desa (BU
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.54.965

Abstract

Turbulensi perubahan lingkungan bisnis memaksa pelaku bisnis, tak terkecuali UMKM untuk mampu beradaptasi, kemampuan bersaing ini yang akan menjadi salah satu sumber kekuatan pelaku bisnis untuk terus bertahan menghadapi tekanan persaingan. Permasalahan yang terjadi pada UMKM fashion wilayah Kabupaten Bantul belum semua memahami konsep strategi bersaing dan pemasaran. UMKM tersebut memiliki keterbatasan wawasan dan penerapan dalam strategi bisnis dan strategi pemasaran digital dalam menjalankan bisnisnya. Upaya peningkatan pemahaman pemasaran dan penguasaan digital marketing diharapkan dapat menjembatani permasalahan, sehingga dapat meningkatkan pemahaman pelaku UMKM tentang strategi bersaing, pemasaran dan pemasaran digital dan menyiapkan mereka untuk bersaing dalam pasar digital dalam melayani pasar sasaran. Tujuan utama pada kegiatan ini adalah memberikan penyuluhan mengenai digital marketing. Materi yang diberikan oleh pakar pemasaran dan praktisi digital marketing. Metode pelaksanaan dilakukan dalam bentuk penyuluhan dan workshop. Hasil yang didapat menunjukkan pelaku bisnis UMKM mendapatkan ilmu sekaligus dapat menerapkan mengenai konsep strategi bersaing dan digital marketing. Pada kegiatan ini, diharapkan dapat disimpulkan bahwa pendampingan bisnis digital bagi para pengusaha UMKM sangat diperlukan terutama di tengah meningkatnya meningkatnya arus penggunaan teknologi internet sebagai platform bisnis dan ditengah upaya untuk memupuk kembali semangat para pengusaha yang sempat lesu akibat pandemi
Peningkatan Daya Saing Objek Wisata Berbasis Masyarakat melalui Strategi Digital Marketing Indah Fatmawati; Agung Sulistyo
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 6 NOMOR 2 SEPTEMBER 2022 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.38 KB) | DOI: 10.30595/jppm.v6i2.12400

Abstract

Kemajuan teknologi informasi dalam satu dekade terakhir, menyadarkan masyarakat akan kebutuhan mobilitas dan wisata. Fenomena ini tidak hanya terjadi pada unsur pemerintah dan industri pendukung pariwisata saja, tetapi juga pada kekuatan ekonomi berbasis masyarakat seperti pengelolaan objek wisata. Munculnya pandemi covid-19 menyebabkan pembatasan pergerakan masyarakat serta penutupan beberapa objek wisata yang berakibat pada penurunan kunjungan wisatawan. Kampung Wisata Kauman, Tebing Breksi, Pantai Goa Cemara, Desa Wisata Jamu Kiringan, dan Desa Wisata Tinalah dengan segala keterbatasan pengelolaan, perlu melakukan usaha lain dalam menciptakan pariwisata berkelanjutan. Salah satu bentuk usaha yang dapat dilakukan adalah menjaga motivasi pengelolaan dan menciptakan inovasi strategi melalui pemasaran berbasis digital. Melalui pendekatan pemasaran berbasis digital, pengelola objek wisata dapat melakukan berbagai terobosan dalam kegiatan promosi. Tujuan kegiatan pengabdian ini diantaranya: memberikan pengetahuan dasar pentingnya pemasaran dalam pengelolaan objek wisata, memberikan pemahaman pentingnya kepuasan wisatawan, memberikan pengetahuan tentang digital branding, serta analisis dan pengembangan brand secara sederhana. Metode yang digunakan melalui pendampingan pemasaran berbasis digital, dan disampaikan oleh praktisi digital branding sebagai narasumbernya. Hasil pelaksanaan PKM menunjukkan, pengelola objek wisata mendapatkan tambahan pengetahuan mengenai teknik pemasaran pariwisata secara digital. Antusiasme para mitra pengelola terlihat ketika memberikaan pertanyaan kepada narasumber tentang teknik pemasaran digital. Melalui kegiatan ini, diharapkan para pengelola objek wisata memiliki kesadaran dan kemampuan untuk menjalin hubungan baik dengan wisatawan serta masyarakat luas, sehingga tercipta kunjungan ulang wisatawan ke objek wisata dimasa yang akan datang.
MEDIATING BRAND TRUST, BRAND ATTITUDE, BRAND PSYCHOLOGICAL OWNERSHIP ON CELEBRITY ENDORSERS TO BEHAVIOURAL INTENTION Elsi Safira; Indah Fatmawati; Nuryakin Nuryakin
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Ahmad Dahlan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8591

Abstract

The marketing type that is found on social media today is celebrity endorsement. To encourage consumer behavioural intention, luxury brand companies take several strategies, including using celebrity endorsers to introduce their brand and to build brand trust, brand attitude, and brand psychological ownership. This study aims to examine the influence of celebrity endorsers on behavioural intention through the mediation of brand trust, attitude, and psychological ownership. A total of 250 samples were determined by purposive sampling. This research used a quantitative approach and structural equation modelling (SEM) AMOS as a data analysis technique. The result showed a mediating effect of brand trust, attitude, and psychological ownership on the relationship between celebrity endorsers and behavioural intention.
Measuring the Effect of Islamic Service Quality, Customer Relationship Management, Customer Satisfaction, and Loyalty in Indonesian Islamic Banking Anjelisa Anjelisa; Indah Fatmawati; Nuryakin Nuryakin
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 5 : Al Qalam (September 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i5.2615

Abstract

Developing loyal consumers is the foundation for services to sustain a competitive edge, particularly in the banking industry. The purpose of this research is to examine the impact of Sharia-compliant service quality and customer relationship management on customer satisfaction and loyalty. Researchers have also looked into how customer satisfaction mediation might increase customer loyalty. The study employs a quantitative methodology and a survey method. Respondents are priority customers of Indonesian Islamic banks. The sample size was 252 people, who were selected using purposive sampling techniques. Structured equation modeling (SEM) with AMOS as an analysis tool is used in data analysis procedures. According to the findings of this study, the quality of Islamic services and customer relationship management has a positive impact on customer happiness and loyalty. According to the study, customer satisfaction is vital in mediating the relationship between Islamic service quality, customer relationship management, and customer loyalty. These findings highlight the significance of measuring Islamic service quality and customer relationship management in the context of Islamic banks. If the compliance dimension is used thoroughly in the operation of Islamic banking businesses, Islamic banking may gain a competitive advantage over traditional banking.
THE INFLUENCE OF A HERITAGE CITY BRANDING ON THE CITY’S BRAND IDENTITY AND BRAND IMAGE, AND TOURISTS’ VISITING DECISION Indah Fatmawati; Anindya Maharani
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.60169

Abstract

The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision. This study was done in a quantitative approach. The data was collected by distributing online questionnaire, targeting visitors of Yogyakarta city. A total of 216 respondents participated in this study, obtained using a purposive sampling method. The data was analyzed using Structural Equation Modeling (SEM) in AMOS 21.0. The results show that the city branding directly influences the brand identity and visiting decision, but does not directly influence the brand image. Furthermore, the brand identity has a positive, significant and direct influence on the brand image and visiting decision. The brand identity mediates the influence of city branding on the visiting decision. The brand identity also mediates the influence of city branding on the brand image. Lastly, the brand image mediates the influence of brand identity on the visiting decision.JEL: M30, M31, M39.
Factors Affecting Students’ Loyalty in the Aviation Campus Arif Fakhrudin; Indah Fatmawati; Ika Nurul Qomari
Journal of Economics and Public Health Vol 2 No 4 (2023): Journal of Economics and Public Health: December 2022
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v2i4.2376

Abstract

Education is like a basic need that must be met. Because by having a qualified education, people will have provisions in competition in the world of work. consumers will also be very careful in choosing a tertiary institution so that later the time and costs spent are comparable to what they get from the college's service products. He can usually find out about this from what is promoted by the College in marketing the service products it sells through the institution. Student loyalty can also be created if students are willing to convey positive word of mouth (WOM) from time to time. Objective: The purpose of this study was to determine the effect of institution image on students’ loyalty through word of mouth at STTKD campus. Method: The type of research used in this study is hypothesis testing. The instrument used in this study was a questionnaire, It used has been tested for validity and reliability. After distributing the relevant questionnaires among 100 students, all usable questionnaires are returned. Then the data collections are analyzed by using Structural Equation Modeling (SEM). Result: Research findings show that institution image has a positive significant effect on word of mouth and students’ loyalty. Then, word of mouth has a positive significant effect on loyalty. Conclusions: The research has given description well that Institution image and word of mouth variables still give positive contribution toward student’s loyalty in STTKD Campus.
Co-Authors Agung Sulistyo Anindya Maharani Anjelisa Anjelisa Bakhrul Fahmi Dita Kameilinda Junaedi Elsi Safira Fakhrudin, Arif Fatikha Rizdiana Dewi Febrina Annisa Fauziyah Hussein Gibreel Musa Hussein Gibreel Musa Ika Nurul Qomari Nuryakin, Nuryakin