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All Journal PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Mirai Management SEIKO : Journal of Management & Business JOURNAL OF APPLIED BUSINESS ADMINISTRATION JILPI Jurnal Ilmiah Pengabdian dan Inovasi
Yandi Suprapto
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

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ANALISIS PENGARUH BRAND IMAGE, TRUST, SECURITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE TERHADAP ADOPTION INTENTION FINTECH DI KOTA BATAM Yandi Suprapto
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 6 No 1 (2022): Journal of Applied Business Administration - Maret 2022
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v6i1.3396

Abstract

Penelitian ini bertujuan guna mendapati pengaruh brand image, trust, security, perceived usefulness, dan perceived ease of use terhadap adoption intention fintech. Penelitian dijalankan dengan metode survei penyebaran kuesioner kepada 150 responden yang merupakan pengguna layanan fintech di mall Kota Batam dan diuji dengan SPSS versi 25. Penelitian didapati hasil yang menunjukkan brand image dan trust tidak berpengaruh terhadap adoption intention fintech, sedangkan security, perceived usefulness, perceived ease of use berpengaruh positif terhadap intention fintech.
Co-Authors Angelina Julia Renaldi Angeline Aurellia Candy Candy Dennis Go Eni Valentina Hendra Dewantara Jeffry Jeffry Jesslin Jesslin Junaidi Junaidi Rahmadhanti Rahmadhanti Rieza Melinda Sartika Eliya Sartika Eliya Sebastian Sebastian Tan Wan I