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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Jurnal Manajemen dan Bisnis Jurnal Inovasi Penelitian Jurnal Cakrawala Ilmiah Asian Journal of Applied Business and Management (AJABM) Indonesian Journal of Advanced Social Works (DARMA) Jurnal Manajemen Kewirausahaan dan Teknologi Journal of Humanities Education Management Accounting and Transportation
Vera Maria
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal Manajemen Kewirausahaan dan Teknologi

 1 
Analisis Strategi Pemasaran,Inovasi Produk Kreatif untuk Meningkatkan Kinerja Pemasaran UMKM Provinsi Banten: (Studi pada PT. Batik Banten Mukarnas di Kota Serang) Vera Maria; Ratih Puspita Dewi
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.81

Abstract

Marketing strategy is an important component in formulating business planning for companies to be able to compete amidst tight industry competition. This study aims to identify the marketing strategies that need to be improved by PT Batik Banten Mukarnas and the level of effectiveness of their implementation. Marketing strategy is also closely related to product innovation, where PT Batik Banten Mukarnas is known to continuously introduce new works in the form of batik motifs created by local artists every year to attract consumers.This study uses a qualitative method with a case study on PT Batik Banten Mukarnas. Data was obtained through interviews and field observations. The results of this study are expected to provide input for the company to continuously improve competitiveness through strengthening marketing strategies and creativity of their batik products as a cultural heritage of the Banten region.
Peran Mahasiswa Universitas Sultan Ageng Tirtayasa dalam Mendorong Perekonomian UMKM di Kota Serang : (Sebuah Analisis Terhadap Kontribusi dan Tantangan) Vera Maria; Selvia Laelatul Istianah
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 2 (2024): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i2.85

Abstract

One of the most common economic activities in the community is micro, small, and medium enterprises (MSMEs). These businesses are known for being relatively easy to develop and have the potential to strengthen a country's economy. As a source of income for most people, MSMEs are often their economic footing. Furthermore, MSMEs have the potential to compete with other businesses on an international level if they are continuously strengthened. If this is successfully achieved, it will provide a significant boost to national economic growth and support the stability of the country as a whole. The purpose of this research is to collect information about the role of contributions and obstacles faced by UNTIRTA students in an effort to encourage the economic development of MSMEs in Serang City. The research was conducted through a descriptive analysis method with a qualitative approach. To collect data, the author employed both literature study techniques and in-depth interview techniques with UNTIRTA students. The results of this study indicate that UNTIRTA students play a significant role in driving the MSME economy in Serang City. UNTIRTA students can assist in raising public awareness about the role and potential of MSMEs in Serang City. Nevertheless, further endeavors are necessary to enhance students' capacity and accessibility to requisite resources, as well as to reinforce collaboration between educational institutions, the government, and MSME stakeholders. It is anticipated that a more conducive environment for the growth and sustainability of MSMEs in Serang City can be created through close collaboration between students, educational institutions, local government, and MSME players.
Co-Authors Adih Supriadi Adip Putra Gemilang Anis Malihatin Aprillia Aprillia Desi Maryana Eloh Bahiroh Fahri Rokhman Fifi Lia Theresia Hafidh Ahmad Rizqi Pratama Herlina Juniyanti KKM 43 Tematik UNTIRTA 2024 Laras Elvira Nurariva M. Vhikry Salam Muhammad Farhan Maulana Raisyha Rafania Ratih Puspita Dewi Selvia Laelatul Istianah Shavab, Firli Agusetiawan Wawan Prahiawan