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All Journal JPPM (JURNAL PENELITIAN DAN PEMBELAJARAN MATEMATIKA) Jurnal Cakrawala Ilmiah
Adip Putra Gemilang
Universitas Sultan Ageng Tirtayasa
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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ANALISIS STRATEGI PROMOSI ONLINE, HARGA ONLINE DAN KUALITAS SDM DALAM MENINGKATKAN PENJUALAN UMKM WITROVE Vera Maria; Adip Putra Gemilang; Laras Elvira Nurariva
Jurnal Cakrawala Ilmiah Vol. 2 No. 3: November 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v2i3.4192

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the business units that play an important role in economic growth and development as well as the welfare of the people in Indonesia. Promotion is a way for companies to communicate both business and to many people so that consumers are interested in buying the products offered. The research used is an approach and the data used in this study is primary data, namely data obtained directly from sources. The results obtained from this research are from Witrove's promotional strategy to promote its business with Surabaya Fashion Week (SFW) in collaboration with the local government. Witrove also collaborated with several well-known influencers to promote their products. Then there was a price gap between the Witrove business and its competitors in the marketplace, causing no purchases of Witrove business products. Furthermore, the quality of Witrove's human resources is still less competent in terms of managing social media accounts and in the activeness of its admin marketplace.
PRODUK INTELEKTUAL KAMPUS BOARD GAME LABIRIN MATEMATIKA: RAGAM MODEL DAN POTENSI PENGGUNANYA Maman Fathurrohman; Aan Subhan Pamungkas; Diqbal Satyanegara; Deni Dwi Putra; Rian Lesmana; Fitri Miftakhul Jannah; Rucheni Rucheni; Salsa Nashiroh Khoirunisa; Adip Putra Gemilang
Jurnal Penelitian dan Pembelajaran Matematika Vol 16, No 2 (2023): JPPM (Jurnal Penelitian dan Pembelajaran Matematika) Volume 16 Nomor 2 Agustus
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30870/jppm.v16i2.21665

Abstract

Universitas Sultan Ageng Tirtayasa has a campus intellectual product based on a patent called Labirin; the mathematical board game. The availability of these products enables the development of knowledge-based economy as Campus Intellectual Product. The availability of printed and digital products of the game will enable the commercialization for use by many people. The potential product range and its users are described in this article.  Keywords: Patent, Mathematical board game, Intellectual product, Users, Schools
Co-Authors Aan Subhan Pamungkas Deni Dwi Putra Diqbal Satyanegara Fitri Miftakhul Jannah Laras Elvira Nurariva Maman Fathurrohman Rian Lesmana Rucheni Rucheni Salsa Nashiroh Khoirunisa Vera Maria