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All Journal Jurnal Ilmu Pangan dan Hasil Pertanian El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Tropical Food and Agroindustrial Technology Journal of Science and Social Development
Nanda Oktavia
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : El-Mal: Jurnal Kajian Ekonomi

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Analisis Pengaruh Harga, Brand Image, dan Digital Marketing Terhadap Keputusan Pembelian Pada Produk McDonald’s Acep Samsudin; Rusdi Hidayat Nugroho; Intan Permatasari Fitri A.; Agnesya Putri A.; Agustin Nur Awaliah; Nanda Oktavia; Titan Baihaqi Akbar Nugroho
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol 4 No 4 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.398 KB) | DOI: 10.47467/elmal.v4i5.2642

Abstract

The rapid development of technology in this day and age has made some of the activities of human life shifted. Society is required to follow the development of existing technology so that it affects various kinds of activities in our lives. One of them is the ease with which information can be spread in various directions. This affects the level of business competition in the F&B world. Therefore, to maintain its existence, McD conducts marketing activities. In this study, we examine how digital marketing influences purchasing decisions at Mcd Rungkut Surabaya. The research method we use is a qualitative descriptive approach. The focus of this research is to find out how to make urchasing decisions through price analysis, brand image, and digital marketing. Keywords: Price, Brand Image, Digital Marketing, Decision Making, Buying Decision
Co-Authors Acep Samsudin Agnesya Putri A. Agustin Nur Awaliah Amalia Rosida Fajriyah Annisa Septianing Putri Hidayat Anugerah Dany Priyanto Berta Patrisiya Intan Permatasari Fitri A. Maulia Widi Miracle Drew Hansel Hartanto Muhammad Naufal Zhorif Nurida Tri Novita Rusdi Hidayat Nugroho Titan Baihaqi Akbar Nugroho Tuty Shohibatuz Zakiyah