El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol 4 No 4 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Analisis Pengaruh Harga, Brand Image, dan Digital Marketing Terhadap Keputusan Pembelian Pada Produk McDonald’s

Acep Samsudin (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Rusdi Hidayat Nugroho (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Intan Permatasari Fitri A. (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Agnesya Putri A. (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Agustin Nur Awaliah (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Nanda Oktavia (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Titan Baihaqi Akbar Nugroho (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
02 Jan 2023

Abstract

The rapid development of technology in this day and age has made some of the activities of human life shifted. Society is required to follow the development of existing technology so that it affects various kinds of activities in our lives. One of them is the ease with which information can be spread in various directions. This affects the level of business competition in the F&B world. Therefore, to maintain its existence, McD conducts marketing activities. In this study, we examine how digital marketing influences purchasing decisions at Mcd Rungkut Surabaya. The research method we use is a qualitative descriptive approach. The focus of this research is to find out how to make urchasing decisions through price analysis, brand image, and digital marketing. Keywords: Price, Brand Image, Digital Marketing, Decision Making, Buying Decision

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Terbit dua kali setahun setiap Juni dan Desember. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat Ekonomi Syariah (MES) Bogor ...