Article Per Year (5 Year)
p-Index From 2019 - 2024
1.376
P-Index
This Author published in this journals
All Journal Journal of Electrical Technology UMY AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jati: Jurnal Akuntansi Terapan Indonesia JOURNAL OF APPLIED ACCOUNTING AND TAXATION Martabe : Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Prosiding Seminar Nasional Program Pengabdian Masyarakat
Parwoto Parwoto
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Library & Information Science Medicine & Pharmacology Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat

 1 
Mentorship are Packaging, Branding, and Digital Marketing as Institutional Reinforcements of MSMEs Community in Kapanewon Turi Rinasa Agistya Anugrah; Sri Hardianti Sartika; Parwoto Parwoto; Ferriawan Yudhanto
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2022): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (853.774 KB) | DOI: 10.35568/abdimas.v5i2.2782

Abstract

The COVID-19 pandemic has impacted changes in people's consumption patterns, namely from fundamental markets to online markets, so there needs to be an adaptation from MSME actors. MSMEs are one of the economic sectors that support the economy, especially in developing countries such as Indonesia. MSMEs in Kapanewon Turi, Sleman Regency is one the MSMEs with high potential to develop. However, institutional strengthening is needed for the MSME community in this region because there is no coordination and organization in an MSME community in Kapanewon. In addition, the Packaging of some MSMEs is not up to standard, branding is not yet strong, and the information technology capabilities of MSME actors are still low. Based on these problems, a solution for each problem is needed. Community formation and institutional strengthening of MSMEs were formed and continued with legal registration to become PT MSMEs by presenting resource persons from the Kapanewon Turi office. MSME actors are assisted in registering a NIB (Enterprise Identification Number) to achieve the legality of PT MSMEs. Then, increasing the knowledge and skills of MSME actors in terms of Packaging, branding, and digital marketing is carried out through counseling, training, and mentoring activities. The result of this service is that most MSMEs participants who already have a NIB and take part in counseling, training, and mentoring experience increased their knowledge and skills in Packaging, branding, and digital marketing.
Co-Authors Andika Ranto Pratama Andreani Hanjani Birul Alwadiani Desi Susilawati Ervina Ratna Ningsih Ferriawan Yudhanto Hanifah Rahmi Fajrin Hanifan Nuruddin Syafiin Puspita Dewi Wulaningrum Putri Rachmawati Resma Kurnia Turidho Rinasa Agistya Anugrah Sri Handari Wahyuningsih Sri Hardianti Sartika Tri Tri Wijayanto Widadi, Sigit Wisnu Kartika