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All Journal Jurnal Penelitian Pertanian Terapan Jurnal Pertanian Agros Planta Simbiosa : Jurnal Tanaman Pangan dan Hortikultura Journal of Food System and Agribusiness (JoFSA)
Nurman Abdul Hakim
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Immunology & microbiology Social Sciences

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Journal : Journal of Food System and Agribusiness (JoFSA)

 1 
Strategi Pemasaran Benih Padi Studi Kasus di PT Bcg (Persero) Ubr V Kabupaten Lampung Timur Dina Aprianti; Nurman Abdul Hakim; Dayang Berliana
Journal of Food System & Agribusiness Volume 3 Nomor 1 Tahun 2019
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v3i1.1551

Abstract

The author's goal is to identify internal factors in the form of strengths and weaknesses as well as external factors in the form of opportunities and threats in marketing rice seeds at PT BCG, analyzing the marketing strategies of rice seeds most appropriate to achieve the sales volume of rice seeds and expanding the distribution area at PT BCG. The data used are of two types, namely quantitative and qualitative data obtained directly. Results and discussion concluded that internal factors affecting rice seed marketing included strength factors, namely large land area and weaknesses, namely the number of human resources in production which were still lacking and were still done manually, while external marketing factors for opportunity factors were good support from surrounding communities in seed business for the welfare of farmers as consumers and the threat factor is competitors in the same business. Companies need to collaborate with fellow producers in meeting the needs of consumers, the company applies friendly and courteous servicesto consumers, the company needs the application of agricultural tools in producing seeds, the company needs to open a branch selling new products, the company is able to increase business capital, and the company uses packaging that is not easily damaged and airtight material (polyethylene plastic). determining the value or weight rating for strengths of 0.21, then weaknesses of 0.09 then opportunities of 0.26, and threats of 0.14.                        
Co-Authors Ana Tri Lestari Dayang Berliana Dina Aprianti Eka Erlinda Syuriani Ira Anggraini Jaenudin Kartahadimaja Jaenudin Kartahadimaja Miranda Ferwita Sari