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All Journal MIMBAR (Jurnal Sosial dan Pembangunan)
Chaznin R Muhamad
Universitas Islam Bandung
Languange, Linguistic, Communication & Media Social Sciences

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The Proposal Of West Java Export Coffee Distribution Model Rakhmat Ceha; M. Dzikron; Chaznin R Muhamad; Muhammad Farash Syahmi; Shinthia Riyanto
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 35, No. 1, Year 2019 [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.508 KB) | DOI: 10.29313/mimbar.v35i1.4428

Abstract

Currently, West Java exports coffee through 3 companies, namely Sari Makmur Medan, Indokom Surabaya, and Deltamas Semarang. The long distribution chain causes low prices at farmers’ level. If the coffee is exported directly, it is estimated to increase the selling price of coffee beans at farm level. The purpose of this study is to design a coffee distribution model, so that West Java can export directly to several destination countries by fulfilling the requirements of international trade. In designing the West Java coffee distribution model, four stages were conducted, namely mapping business processes, cluster division, optimization models, and location theory analysis. As the result, this research has produced two alternative proposals for the West Java coffee export distribution model. To test the feasibility of the proposed distribution model, Focus Group Discussion (FGD) has been carried out with stakeholders of coffee cooperatives, Gapoktan (farmer’s association), coffee associations, and others.
Co-Authors A.M., M. Dzikron Muhammad Farash Syahmi Rakhmat Ceha Shinthia Riyanto