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A Case Study Color as a Visual Language: Focused on TV Commercial Muljosumarto, Cindy
Nirmana Vol 17, No 1 (2017): JANUARY 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1014.866 KB) | DOI: 10.9744/nirmana.17.1.1-9

Abstract

Color is an important element of a visual design, it also an essential element in a TV Commercial (TVC). This paper examined color as a ‘language’ to convey the TVC message to the audience, using Kobayashi’s Color Image Scale to be the color descriptor combined with psychological colors theory and some data from professionals. To gain more specific result the data also compared with an experimental method that has been done with a group of potential target audience of this product. The last step is an analysis and conclusion. The result will be a new finding about color function in advertising and hopefully could lead into new creative ideas of TVC ads.
Co-Authors Ani Wijayanti Anthony Prayitno Chandra, Arlin Eka Deddi Duto H Deddi Duto Hartanto Elang Cakra Rajasa Ellen Zerlina Wibisono, Ellen Zerlina Janice Aurellia Prajogo, Janice Aurellia Jefri Angkawijaya, Jefri Johan Steven Wijaya, Johan Steven Khosasi, Lita Kwan, Jessica Claudia Maria Nala Damajanti Meisalonica, Catalina Virginia Musanta, Melvin Olvia, Vanny Perry Christian, Perry Rahardja, Tania Periskila Rebecca Nyoto, Rebecca Salim, Felita Adi Setia Rakasiwi, Setia Sinatrya Dharaka Sukamto, Laurentia Jeanne Suyanti, Yesica Wanda Wijaya Wilona Kaolika Winoto, Wilona Kaolika YUNGMANTARA Gunawan, YUNGMANTARA