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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi WORLDVIEW ( Jurnal Ekonomi Bisnis dan Sosial Sains )
Fitryani Fitryani
Universitas Wijaya Putra Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peran Masjid Sebagai Penggerak Sistem UMKM Untuk Memperkuat Ekonomi Umat (Studi Kasus Masjid Al-Akbar Surabaya) Aditya Surya Nanda; Fitryani Fitryani; Erwan Aristyanto
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 6, No 2 (2021)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.323 KB) | DOI: 10.30651/jms.v6i2.11244

Abstract

Tujuan penelitian untuk mengetahui Peran Masjid dalam menggerakkan ekonomi UMKM pada Masjid AL-Akbar Surabayamasjid diharapkan ammpu mendorong kehidupan umat, menciptakan kemampuan dibidang ekonomi dan menguatkan iklim usaha masyakat menjadi salah satu cara untuk meningkatkan peran masjid dalam mendorong ekonomi umat, Masjid dari yang dulunya hanya digunakan untuk Ibadah semata, saat ini harus mampu untuk bertransformasi guna menjadi kan masjid sebagai daerah yang bermanfaat besar dalam ekonomi umat. Penelitian menggunakan pendekatan kualitatif, data diperoleh dari observasi dan wawancara dengan informan. Hasil penelitan menunjukkan Masjid Al-Akbar Surabaya berperan secara aktif dalam menjamin keberlangsungan usaha dan aktivitas ekonomi UMKM yang terjadi di sekitar masjid Al-Akbar Surabaya, izin yang diberikan pihak manajemen masjid Al-Akbar Surabaya menjadi lebih bermakna dimana fungsi masjid tidak hanya sebagai tempat untuk Ibadah namun juga menjadi tempat untuk meningkatkan ekonomi Umat Kata Kunci: Masjid, Penggerak Ekonomi, Umat, UMKM
Peran Impulsive Buying Saat Live Streaming Pada Masa Pandemi Covid-19 (Studi Kasus E-Commerce Shopee) Fitryani Fitryani; Aditya Surya Nanda; Erwan Aristyanto
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 6, No 2 (2021)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.184 KB) | DOI: 10.30651/jms.v6i2.11363

Abstract

A This study aims to determine the behavior patterns of people who incidentally are e-commerce consumers who are users of goods or services. Public shopping activities are supported by the increasing volume of types of products that are needed by the community during the Covid-19 pandemic which requires people to stay at home so as to encourage impulsive buying behavior, especially to overcome boredom. This study uses a descriptive qualitative method which aims to answer the problem of how the impact of impulse buying on the purchasing power of the community in the midst of the Covid-19 pandemic, the impact of live streaming on buying interest in the midst of the Covid-19 pandemic, on e-commerce shopee, how is the impact of impulse buying. The results show that impulsive buying behavior occurs when users do live streaming so that it has an impact on the tendency of consumers to buy because they remember what they have thought, impulsive buyers make buyers more wasteful, especially in buying goods, even though in reality the product is not needed by consumers, spending money for temporary interests and looking for pleasure in shopping are the reasons why consumers do impulse buyingKeyword      : ecommerce, live streaming, impulsive buying, pandemic
IMPROVING DIGITAL SKILL AND SOCIAL MEDIA NETWORKING IN BOBIN BUSINESS FOR MSME COMMUNITIES IN TANGGUNGAN TIMUR VILLAGE, SIDOARJO REGENCY aditya Surya Nanda Aditya Surya Nanda; Fitryani Fitryani
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The purpose of this research is to find out how to improve the quality of human resources based on digital skills, to find out how to improve social media-based marketing on bobbin SMEs and how to encourage increased social media-based networking on bobbin SMEs. The benefits of developing bobbins can reduce craft waste that damages the environment. The research method uses qualitative by collecting data in the form of facts in the field. The results of the study show that digital skills are very helpful and provide benefits for MSME actors in the East Dependent Village, as evidenced by informants who previously used traditional methods in carrying out their business activities and were able to improve the quality of MSME actors in facing competition in the industrial era 4.0. Social media-based marketing is highly felt. the benefits of bobin SMEs by using social media such as Facebook and Instagram to introduce their products and increase the market. The increase in social media-based networking provides more potential to expand business networks and is able to form a community between suppliers and customers. so that networking becomes a component that Bobin SMEs feel the benefits
THRIFT SHOPING TRENDS IN BUILDING WORD OF MOUTH AND INCREASING SHOPPING INTEREST IN ECOMMERCE SHOPEE Fitryani Fitryani; Aditya Surya Nanda Aditya Surya Nanda
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

This study aims to find out how electronic word of mouth in encouraging thrift shop trends, to find out how electronic word of mouth in improving thrift shop marketing, and to find out how electronic word of mouth in encouraging shopping interest in thrift products. This study uses qualitative research, in order to find out and provide an overview of the problems that are happening, in qualitative research data collection is obtained from facts obtained in the field. The results show that the thrifting trend is influenced by electronic word of mouth, so that people, especially young people interested in buying the product being sold. and with word of mouth as a strategy that benefits sellers, because they don't have to chase the ball, so they can save time and costs. The use of thrift products is considered a contemporary slang which results in continuous purchasing of thrift products. Marketing through e-commerce to sell thrift products is a phenomenon in itself, it is easy to sell products that they cannot sell directly, only based on photo catalogs on ecoomerce though. Reviews and feedback provided by customers are a very important part to encourage increased sales of informants. Interest in shopping for thrift products is related to the purpose of buying, the result of previous eWOM perceived by customers. Economic conditions that occur to buyers, so they buy their own products. Information obtained through eWOM from customer story updates and postings via social media can encourage customers to be interested in buying
PENGARUH PROMO IKLAN E-COMMERCE DAN HEDONIC SHOPING VALUE TERHADAP IMPULSE BUYING MELALUI KEPUASAN PELANGGAN DALAM PERSPEKTIF EKONOMI ISLAM DI SURABAYA BARAT Fitryani Fitryani; Umu Mardiyanah
WORLDVIEW ( Development economic and sharia studies journal ) Vol 1 No 1 (2022): WORLDVIEW
Publisher : Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (557.81 KB) | DOI: 10.38156/worldview.v1i1.113

Abstract

Penelitian menguji dan menganalisis pengaruh promo iklan E-commerce dan hedonic shoping value terhadap impulsing buying melalui kepuasan pelanggan dalam perspektif ekonomi Islam. Analisa menggunakan statistik dengan alat bantu SmartPLS Versi 3.0. Hasil Penelitian Variabel Promo Iklan E-commerce, Hedonic Shoping Value secara langsung berpengaruh Terhadap Kepuasan Pelanggan dalam perspektif ekonomi Islam. Variabel Kepuasan Pelanggan secara langsung berpengaruh signifikan Terhadap Impulse Buying. Variabel Promo Iklan E-commerce dengan Impulse Buying melaluiKepuasan Pelanggan. Variabel Hedonic Shoping Value secara tidak langsung berpengaruh signifikan dengan Impulse Buying melalui Kepuasan Pelanggan.Variabel Hedonic Shoping Value dengan Impulse Buying secara tidak langsung berpengaruh signifikan melalui Kepuasan Pelanggan.
Co-Authors Aditya Surya Nanda aditya Surya Nanda Aditya Surya Nanda Erwan Aristyanto Umu Mardiyanah