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All Journal Research Report - Social Science Jurnal Administrasi Bisnis Jurnal Manajemen Maranatha Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Fransisca Mulyono
Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Katolik Parahyangan, Bandung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Demand Chain Management : Supply Chain Management + Orientasi Pasar Mulyono, Fransisca
Jurnal Administrasi Bisnis Vol 7, No 1 (2011)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

In 1980s and 1990s decades supply chain is a popular term implemented in manybusiness firms in the world because of its capability to increasing operational costefficiency which lead to cheaper product price. In that time it is widely believed thatlower product price will yield the higher return in companies’s profit, even in the longterm.As time goes by, it’s grandeur become clearly faded : in the long term com-panies facing more loss because supply chain do not have a market orientation,an orientation that can keep companies stay in market for a long time and higherprofit. As a consequences, in early 2000s there is another new term appeared : de-mand chain management. This term actually is a combination of supply chain andmarket orientation term. Zara, an small apparel company compared to world classfashion designer, gaining higher profit than world class fashion designer since it isimplementing demand chain management.Keywords: Supply Chain Management, efficiency, Demand Chain Management,affectivity, market orientation1
Faktor Demografis Dalam Perilaku Pembelian Impulsif Mulyono, Fransisca
Jurnal Administrasi Bisnis Vol 8, No 1 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Impulse buying behavior has received the attention of Western academic scholarsdue to the existing contradiction between what consumer say and what they actuallydo. Many consumers realize that this is not a right and good behavior. Neverthelessthey continue to purchase the products in this fashion. Even in USA, this behaviorhas become a common phenomenon. The goal of this research is to find out whetherconsumer’s demographic factors influence the impulse buying behavior or not. Inthis research, the impulse buying behavior is divided into two components: affectiveand cognitive components. The result reveals that respondent’s gender and age are theonly factors that influence the affective component, while in the cognitive component,the result shows that there is no respondent’s demographic factors influence.Keywords: Impulse buying, affective and cognitive components, gender, age,budget of spending, level of education
Pengembangan Sumber Daya Manusia Dalam Usaha Kecil dan Menengah : Kajian Konseptual Mulyono, Fransisca
Jurnal Administrasi Bisnis Vol 8, No 2 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Human resource development in small and medium scale enterprises (SMEs) isknown to have a role as important as large-scale enterprises in achieving competi-tive advantage. The purpose of this paper is to provide a brief overview of humanresources development in SMEs. Management and development of human resourcesin SMEs generally done informally, i.e. do not have written rules; recruitment processdone through employees’ word-of-mouth; selection process is done based on consid-eration of small business owners; training process is determined to SME owners; andmotivation in SMEs in terms of salary or wages are often considered smaller thanlarge enterprises.Keywords: Informal human resource, recruitment and selection in SME, trainingand development in SME, Motivation in SME
Penanganan Stres Terkait Pekerjaan Mulyono, Fransisca
Jurnal Administrasi Bisnis Vol 6, No 2 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Work-related stress has become common phenomenon. Many considers it as an isolatedproblem, whereas this stress causes the performance of the company decreases.Managing this stress is still not done enough yet, even in the big companies in developedcountries, due to the low awareness among the managers regarding the problem.Individual worker suffers the stress, so she/he should handle her/his problem, indeed.But the role of the leaders is crucial to handle the problem, such as creating a conduciveand open environment. The last but not the least, the just and good treatmentof the leaders towards her/his subordinate reflects the good leadership.Keywords: work-related stress, the causes of stress, coping strategy
Model Adopsi E-Government Dalam Perspektif Sistem Mulyono, Fransisca
Jurnal Administrasi Bisnis Vol 8, No 1 (2012)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

E-Government is actually an application of business concept in the public sectorwhose existence is now recognized many countries as being to their advantage inserving its citizens more efficiently and effectively. The main purpose of the paper isa review of E-Government as a system, which should be observed for E-Governmentadoption process more quickly and successfully. As a system, E-Government consistsof seven elements that are interdependent with one another, namely the government’scommitment, the characteristics of users, website design, cultural awareness, servicequality and clients satisfaction. Thus the successful adoption of E-Government isunlikely released from a good understanding of the seven elements.Keywords: E-Government adoption, system, elements of E-government
Sumber Daya Perusahaan dalam Teori Resource-based View Mulyono, Fransisca
Jurnal Administrasi Bisnis Vol 9, No 1 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Resource - based view theory is a theory that is prominent in the strategic manage-ment field since the early 1990s . Principally due to the prominence of this theorythat prioritizes the role of internal resources that when certain conditions are metwill bring the company gain the competitive advantage even sustainable competitiveadvantage that will lead to superior performance .Resources in general consists of tangible and intangible resources. Intangibleresources according to many researchers is the strategic resources because these re-sources which will bring the company is able to achieve competitive advantage andsustainable.competitive advantage .This paper seeks to describe the elements of intangible resources includingthe factors or indicators . expressed in this paper are four elements of intangibleresources, namely human capital , structural capital , relational capital and customercapital . It also depicted on the properties required in the intangible resources thatsustainable competitive advantage can be achieved by the company.Keywords: firm resources, resource-based theory.
Mengembangkan Koperasi Sebagai Pemberdaya Ekonomi Rakyat Indonesia Mulyono, Fransisca
Jurnal Administrasi Bisnis Vol 6, No 1 (2010)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Cooperative in Indonesia is an mandated institution as mentioned in Undang-undangDasar 1945. After 65 years in its development, cooperatives in Indonesia is stillnot developing well. In other countries cooperatives proved to become successfulbusiness organizations. This paper aimed to describe and analyze the causes ofunderdevelopment of cooperatives in Indonesia.Keywords: Traditional market, cooperation, professionalism of cooperation
Firm Capability dalam Teori Resource-Based View Mulyono, Fransisca
Jurnal Administrasi Bisnis Vol 9, No 2 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

The superior performance of the company sometimes is not determined by the exter-nal environment, but internal factors. This is the essence of the theory of resource -based view (RBV) which form the basis of this paper.According to the RBV theory, superior performance will be achieved when com-pany is able to achieve competitive advantage. Competitive advantage has capabilityantecedent which reflect the ability to manage its resources. There are three typesof capabilities described in this paper, namely : (1) dynamic capability (which is acompany’s ability to integrate its resources in order to respond to new opportunitiesin the external environment), (2) technological capability ( which is the ability of thecompany to develop existing technologies into the new technology that allows thecompany’s products in accordance with the market wants) and (3) managerial capa-bility (which is the ability of the company to ensure the implementation of efficientmanagement that will bring innovation).Based on three capabilities described above, it was clear that not only internalfactors are the focus of the company, but also external factors.Keywords: superior performance, dynamic capability, technlogical capability,managerial capability.
Inovasi : Sebuah pengantar Mulyono, Fransisca
Jurnal Administrasi Bisnis Vol 4, No 2 (2008)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Most world executives of major industries stated that innovation is one of their three top strategies. Even though this strategy costly, but higher return usually goes satisfactorily. This paper describes the benefit, barriers, consequences of the innovation strategy to disseminate the importance of this strategy for the stakeholder industry, especially in this globalization era. Keywords: invention, innovation, Oslo Manual, Innovation adoption, Innovation diffusion
Mengembangkan Koperasi Sebagai Pemberdaya Ekonomi Rakyat Indonesia Fransisca Mulyono
Jurnal Administrasi Bisnis Vol. 6 No. 1 (2010)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.352 KB) | DOI: 10.26593/jab.v6i1.368.%p

Abstract

Cooperative in Indonesia is an mandated institution as mentioned in Undang-undangDasar 1945. After 65 years in its development, cooperatives in Indonesia is stillnot developing well. In other countries cooperatives proved to become successfulbusiness organizations. This paper aimed to describe and analyze the causes ofunderdevelopment of cooperatives in Indonesia.Keywords: Traditional market, cooperation, professionalism of cooperation
Co-Authors Alexander Joseph Ibnu Wibowo Christopher Sanjaya Marihot T.E Hariandja