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Faktor-Faktor Yang Mempengaruhi Minat Mahasiswa Untuk Berinvestasi Di Pasar Modal (Studi Empiris Pada Mahasiswa Akuntansi Di Universitas Swasta Di Kota Bengkulu) Heldi Sahputra; Ahmad Junaidi; Meido Ade Putra
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 3 No. 2 (2020)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.729 KB) | DOI: 10.36085/jam-ekis.v3i2.973

Abstract

ABSTRACT The background in this research is the lack of interest of students to invest in the capital market. The number of students who invest in the Investment Gallery has not reached 10% of the total number of students at the Private University in Bengkulu City. The problem in this research is to discuss whether the variables of knowledge, motivation, minimal capital, return, risk and benefits affect the interest of students in investing in the capital market. The purpose of this study is to determine whether the variables have effect on knowledge, motivation, minimal capital, return, risk, and benefits of students' interest in investing in the capital market. The research was a type of quantitative research, using the sample of 265 students. The sampling technique was done by using the sample size table developed by Isaac and Michael. The data collection techniques used was a questionnaire. The data was analyzed using classical assumptions, t- test, f-test, and multiple linear regression. Based on the results of multiple linear regression obtained by the regression equation Y = 0.682 + 0.178 X1 + 0.083 X2 + 0.133 X3 + 0.271 X4 + 0.078 X5 + 0.134 X6 + e. The results of the hypothesis test simultaneously showed the variables of knowledge, motivation, minimal capital, return, risk and benefits have a positive and significant effect (sig α = 0,000) on the interest of students investing in the capital market. Partially, knowledge variables (sig α = 0, 001), motivation (sig α = 0, 049), minimal capital (sig α = 0.003), return (sig α = 0, 000), risk (sig α = 0, 005), and the benefits (sig α = 0, 001) have a positive and significant effect on the interests of students investing in the capital market. From the results of the t- test carried out, it can be concluded that the variable of knowledge, motivation, minimal capital, return, risk and benefits partially affect the interest of students to invest in the capital market. F-test results show variable knowledge, motivation, minimal capital, return, risk and benefits simultaneously affect the interest of students to invest in the capital market.Keywords: Knowledge, Motivation, Minimal Capital, Return, Risk, Benefits, Investment Interest.
Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying (Studi Kasus Pada Konsumen Toko Mantan Karyawan Kota Bengkulu) Ade Tiara Yulinda; Rike Rahmawati; Heldi Sahputra
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2456

Abstract

The advance of this modern era is triggered the increasing of fashion trends, which make the need for goods and services in the fashion sector is more increasing and vary. The problem faced, business people are required to provide a variety of fashion that is taste of consumers. By paying attention to shopping lifestyle and fashion involvement business people can attract consumers to do impulse buying. This study aims to analyze the effect of shopping lifestyle and fashion involvement on impulse buying consumers of Mantan Karyawan shop’s in Bengkulu city. The research used a quantitative with associative quantitative approach. Sampling of this research used purposive sampling technique with sample of 150 responden. Data was collected through multiple linier regression by using SPSS 24 tool. The results of research showed that there was an effect shopping lifestyle and fashion involvement on impulse buying. The coefficient of determination, which can be seen of R square = 0.786. This showed that shopping lifestyle and fashion involvement affect impulse buying by 78.6 %, while the remaining 21.4% can be explained by other variabels not included in this study. Other, data also showed the effect of shopping lifestyle and fashion involvement on impulse buying, this can be seen from the results of t_count, which was greater that t_table, this can be concluded that Ha is accepted and H0 is rejected. Partially and simultaneously, this study sum up that shopping lifestyle and fashion involvement affect the impulse buying consumers of Mantan Karyawan shops in Bengkulu City.