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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Transformasi Manageria: Journal of Islamic Education Management Jurnal Akuntansi, Manajemen dan Bisnis Digital
Musdiansyah Putra
UIN Sumatera Utara
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Security Planning Identification Model in E-Business Muhammad Rifki Damanik; Musdiansyah Putra
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 1 (2022): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1443.715 KB) | DOI: 10.37676/jambd.v1i1.1873

Abstract

E-Business as an entity that is able to generate profits for organizations / companies and individuals is a valuable asset that must be maintained and protected. In the process of maintaining this, it is not easy because there are many obstacles and problems that must be faced. Various problems that threaten the security of e-Business need to be identified so that in the future the system can ward off these threats. The identification process as the first layer or the initial stage of the stages of security management in e-Business, is very important to do because the next stage is the risk evaluation process, the results depend on the findings that have been identified from this stage. The approach taken in designing a security planning identification model is through a literature study related to the e-Business security management process. The expected results from the formulation are in the form of recommendations for what processes need to be carried out in identifying security plans in e-Business..
Analisis Strategi Pemasaran Dalam Meningkatkan Daya Saing Industri Batik Tulis Giriloyo Efni Yulia Santri Harahap; Suhairi Suhairi; Musdiansyah Putra; Nabila Ramadhani
Transformasi Manageria:   Journal of Islamic Education Management Vol 4 No 1 (2024): Transformasi Manageria: Journal of Islamic Education Management (inPress)
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i1.3299

Abstract

Marketing strategy is a way to create a sustainable competitive advantage for both companies that produce goods and services. Market competition is a major challenge for entrepreneurs. One of the Indonesian batik production industries is located in the village of Wukirsari. The purpose of this research is to analyze the competitive marketing strategy of the global Giliroyo batik industry. In this study, the authors used a qualitative descriptive method where the data collection technique used was a literature study. According to the survey results, the marketing strategy of the global Jiriroyo tie-dye industry consists of a product strategy, a pricing strategy, a sales promotion strategy and a placement strategy, which are commonly referred to as the 4Ps. Kata Kunci : Strategy, competitiveness, culture, global marketing, Girloyo's deaf batik
Analisis Strategi Pemasaran Dalam Meningkatkan Daya Saing Industri Batik Tulis Giriloyo Suhairi Suhairi; Efni Yulia Santri Harahap; Musdiansyah Putra; Nabila Ramadhani
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 1 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i1.3270

Abstract

Marketing strategy is a way to create a sustainable competitive advantage for both companies that produce goods and services. Market competition is a major challenge for entrepreneurs. One of the Indonesian batik production industries is located in the village of Wukirsari. The purpose of this research is to analyze the competitive marketing strategy of the global Giliroyo batik industry. In this study, the authors used a qualitative descriptive method where the data collection technique used was a literature study. According to the survey results, the marketing strategy of the global Jiriroyo tie-dye industry consists of a product strategy, a pricing strategy, a sales promotion strategy and a placement strategy, which are commonly referred to as the 4Ps. Keywords: Strategy, competitiveness, culture, global marketing, Girloyo's deaf batik
Co-Authors Efni Yulia Santri Harahap Efni Yulia Santri Harahap Muhammad Rifki Damanik Nabila Ramadhani Suhairi Suhairi