Transformasi Manageria: Journal of Islamic Education Management
Vol 4 No 1 (2024): Transformasi Manageria: Journal of Islamic Education Management (inPress)

Analisis Strategi Pemasaran Dalam Meningkatkan Daya Saing Industri Batik Tulis Giriloyo

Efni Yulia Santri Harahap (UINSU)
Suhairi Suhairi (UIN Sumatera Utara)
Musdiansyah Putra (UIN Sumatera Utara)
Nabila Ramadhani (UIN Sumatera Utara)

Article Info

Publish Date
31 May 2023

Abstract

Marketing strategy is a way to create a sustainable competitive advantage for both companies that produce goods and services. Market competition is a major challenge for entrepreneurs. One of the Indonesian batik production industries is located in the village of Wukirsari. The purpose of this research is to analyze the competitive marketing strategy of the global Giliroyo batik industry. In this study, the authors used a qualitative descriptive method where the data collection technique used was a literature study. According to the survey results, the marketing strategy of the global Jiriroyo tie-dye industry consists of a product strategy, a pricing strategy, a sales promotion strategy and a placement strategy, which are commonly referred to as the 4Ps. Kata Kunci : Strategy, competitiveness, culture, global marketing, Girloyo's deaf batik

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Journal Info
Transformasi Manageria: Journal of Islamic Education Management
Website

Abbrev

manageria

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

Description

Transformasi Manageria: Journal of Islamic Education Management is a journal published in the Study Program of Department of Islamic Education Management, Faculty of Tarbiyah, Islamic Institute of Laa Roiba Bogor. This journal is published twice a year in June and December. Furthermore, this journal ...