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All Journal JAM : Jurnal Aplikasi Manajemen
Muthia Pramesti
Fakultas Ekonomi Universitas Paramadina
Decision Sciences, Operations Research & Management

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Kajian Konseptual Perilaku Hedonis: Perspektif Experiential, Perspektif Epistemik, dan Perspektif Religi Muthia Pramesti; Iin Mayasari; Niken Iwani Surya Putri
Jurnal Aplikasi Manajemen Vol 13, No 3 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract: This paper aims to examine the conceptual basis of hedonic behavior from consumers’perspective. The purpose of the analysis of the conceptual approach is to describe thebehavior of hedonistic, therefore it can strengthen the understanding of concepts based ontheoretical basis. In addition, a conceptual understanding can provide a strategic analysisin order to look hedonistic behavior of a number of perspectives. These different perspectivesprovide a diversity of analysis and hedonistic behavior argument. This study uses perspectivesin order to analyze hedonic behavior. The results showed that, the test model of hedonicbehavior is a function of perspektif experiential, epistemic, and religion.Keywords: perspektif experiental, epistemis, religion, hedonic behavior
Co-Authors Iin Mayasari Niken Iwani Surya Putri