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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ecopsy International Journal of Business Economics (IJBE)
Iin Mayasari
Department Of Management, Faculty Of Economics And Business, Paramadina University, South Jakarta, 12790, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Kajian Konseptual Perilaku Hedonis: Perspektif Experiential, Perspektif Epistemik, dan Perspektif Religi Muthia Pramesti; Iin Mayasari; Niken Iwani Surya Putri
Jurnal Aplikasi Manajemen Vol 13, No 3 (2015)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.134 KB)

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Abstract: This paper aims to examine the conceptual basis of hedonic behavior from consumers’perspective. The purpose of the analysis of the conceptual approach is to describe thebehavior of hedonistic, therefore it can strengthen the understanding of concepts based ontheoretical basis. In addition, a conceptual understanding can provide a strategic analysisin order to look hedonistic behavior of a number of perspectives. These different perspectivesprovide a diversity of analysis and hedonistic behavior argument. This study uses perspectivesin order to analyze hedonic behavior. The results showed that, the test model of hedonicbehavior is a function of perspektif experiential, epistemic, and religion.Keywords: perspektif experiental, epistemis, religion, hedonic behavior
The Implementation of Leverage Secondary Association through Stakeholder Approach in Reinforcing Brand Knowledge: The Case Study of Wanderlust, Local Tourism Agent, Indonesia Iin Mayasari; Fatchiah E. Kertamuda; Handrix Chris Haryanto; Mochammad Rivee Arham
International Journal of Business Economics (IJBE) Vol 1, No 1 (2019): September - February
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.03 KB) | DOI: 10.30596/ijbe.v1i1.3443

Abstract

There are three main objectives of this study namely 1) analyzing the application of secondary association leverage in strengthening the Wanderlust company brand products, 2) analyzing the implementation of stakeholder approaches in supporting brand strengthening and the sustainability of Wanderlust, and 3) determining the extent to which the application of secondary association leverage, whose main orientation is in strengthening the brand and the sustainability of the company, basically directly or indirectly reinforces the cultural products of one region. This study uses a qualitative approach as a method for data retrieval. Case study research raised in this regard relates to the existence of tour and travel companies under the name of Wanderlust in strengthening the company's brand awareness. The interview approach with the owner of Wanderlust is the most appropriate method in its efforts to explore the processes carried out by Wanderlust in strengthening branding using the Leverage Secondary Association approach. Based on the results of empirical research that has been done it can be concluded that the leverage secondary association in the Wanderlust company has shown strength in the company. This can be seen from the four elements that support it, namely people, places, things, and other brands. These four elements have been optimally carried out by Wanderlust to support the sustainability of his company in order to create equity in his company.
Bagaimana Perilaku Konsumsi Pro Lingkungan pada Lintas Generasi? (Studi Kualitatif pada Generasi X, Y dan Z) Handrix Chris Haryanto; Iyus Wiadi; Iin Mayasari
Jurnal Ecopsy Vol 9, No 2 (2022): JURNAL ECOPSY
Publisher : Psychology Study Program, Faculty of Medicine, Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecopsy.2022.10.009

Abstract

Gaya hidup yang berkaitan dengan perilaku konsumsi pro lingkungan menjadi salah satu upaya yang bisa dilakukan dalam menghadapi permasalahan lingkungan yang mengancam keberlangsungan hidup manusia saat ini. Perilaku konsumsi pro lingkungan yang dilakukan setiap lintas generasi memiliki bentuk dan motif yang berbeda. Tujuan dalam penelitian ini adalah menggambarkan perilaku konsumsi pro lingkungan lintas generasi. Metode penelitian yang digunakan adalah penelitian kualitatif fenomenologi dengan melibatkan 26 responden yang masuk dalam usia produktif generasi X, Y dan Z dengan rentang usia 18-55 tahun. Pengumpulan data dilakukan melalui pelaksanaan focus group discussion untuk membangun gambaran perilaku konsumsi pro lingkungan, faktor pendukung serta pendukung yang mempengaruhinya. Teknik analisis data yang digunakan mendasarkan pada tahapan yang dijelaskan oleh Creswell (2014) yaitu open coding, axial coding dan selective coding. Hasil penelitian menunjukkan bahwa perilaku konsumsi pro lingkungan pada responden lintas generasi mengarahkan pada lingkup rumah/keluarga dan tempat kerja. Bentuk perilaku pro lingkungan yang sering dilakukan oleh para responden baik pada lingkup rumah/keluarga dan tempat kerja memiliki persamaan dan perbedaan antar lintas generasi. Faktor pendukung maupun penghambat yang dianggap berpengaruh terhadap perilaku konsumsi pro lingkungan antar generasi juga mengarahkan pada persamaan dan perbedaan. Pada lingkup rumah tangga/keluarga faktor internal dan eksternal memiliki peran penting bagi perilaku konsumsi pro lingkungan generasi X, Y dan Z. Hasil yang berbeda menunjukkan pada perilaku konsumsi pro lingkungan pada lingkup tempat kerja dimana hanya faktor eksternal dianggap sebagai faktor utama. Secara lebih detail, hasil penelitian akan dipaparkan pada bagian hasil penelitian dan pembahasan dalam artikel.
Co-Authors Handrix Chris Haryanto Handrix Chris Haryanto, Handrix Chris Iyus Wiadi Kertamuda, Fatchiah Ekowaty Mochammad Rivee Arham Muthia Pramesti Niken Iwani Surya Putri