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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Jurnal Ilmu Komunikasi Diakom : Jurnal Media dan Komunikasi
Yudha Asmara Dwi Aksa
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Other

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Pengaruh Media Internal Terhadap Sikap Menerima Informasi Kerja di Kantor Dinas Bea Cukai Rawamangun Jakarta Yudha Asmara Dwi Aksa
Jurnal Ilmu Komunikasi Vol 13, No 2 (2015)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v13i2.1457

Abstract

NILAI KONSUMEN WISATA DALAM RUANG PROMOSI DIGITAL Andry Rivan Sumara; Saepudin Saepudin; Yudha Asmara Dwi Aksa
Mediakom Vol 2 No 2 (2019): Vol 2 No 2 (2019)
Publisher : Pusat Penelitian dan Pengembangan Aplikasi Informatika, Informasi dan Komunikasi Publik (APTIKA dan IKP) Badan Penelitian dan Pengembangan SDM Kementerian Komunikasi dan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1051.292 KB) | DOI: 10.17933/diakom.v2i2.52

Abstract

Abstract Consumer value is the basic fundamental of marketing communications. Promotional materials on media have to consider the value of consumer expectations, wishes, experiences, and perceptions. This means the product or service has to interact with consumers (need, expectation, experience, and perception). The emergence of new media becomes an alternative for marketers to promote goods or services to their target market. But the emergence of this new media in addition to being an opportunity also becomes a challenge in presenting the best consumer value. The purpose of this research is to find out the ways of creating the value of local tourism on social media. The researcher chooses the official account of Twitter of Government Tourism and Culture Office of West Java as an object of research. The focus of this research is promotional content on the official account of Twitter and consumer value creation. This research is content analysis. The purpose of this research is the identification of the value and effort of tourism, consumer value creation, especially on social media. The output of this research is patterns of consumer tourism, value-creation. Consumer value creation is not applied in visual and textual comprehensively. In addition, based on the content of this account, the local tourist is as the main target market. The values in this account are created for local tourists and not for international tourist. Keywords: consumer value, tourism, tourism marketing.
HEGEMONI dalam BERITA PEMILIHAN CALON PRESIDEN DI MEDIA CETAK INDONESIA Yudha Asmara Dwi Aksa; Christina Sandra N.S
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol 1 No 1 (2016): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v1i1.794

Abstract

This study analyzes the news hegemony framing of the presidential election (Election) in 2014 in Daily Newspaper Suara Pembaruan, particularly in the main report rubric from May to July 2014. 2014 Presidential Election’s news is the most interesting news for the media and the public because it attracts the public’s interest. At the time of the election, almost all media present the news as headline including Suara Pembaruan. By using descriptive qualitative method with Zhongdan Pan and Gerald M. Kosicki’s framing analysis model, this research aims to find out how Suara Pembaruan framed 2014 presidential elections. The result shows that the news framing of 2014 presidential elections conducted by Suara Pembaruan mainly focused on Joko Widodo, the number 2 presidential candidate than the number 1 candidate, Prabowo
Co-Authors Andry Rivan Sumara Christina Sandra N.S Nasution, Annio Indah Lestari