Article Per Year (5 Year)
p-Index From 2019 - 2024
1.578
P-Index
This Author published in this journals
All Journal Managament Insight: Jurnal Ilmiah Manajemen JABE (Journal of Applied Business and Economic) Value: Jurnal Manajemen dan Akuntansi Community Engagement and Emergence Journal (CEEJ) Jurnal Orientasi Bisnis dan Entrepreneurship Share: Jurnal Ekonomi dan Keuangan Islam TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Intan Tri Annisa
Fakultas Ekonomi Dan Bisnis, Universitas YARSI
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)

 1 
Peran Mediasi Citra Merek terhadap Keputusan Pembelian Kosmetik Merek Lokal pada Wanita Urban Selfia Irmayanti; Intan Tri Annisa
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1774

Abstract

This study aims to determine the effect of product quality, electronic word of mouth on purchasing decisions, as well as the role of mediating the image of local cosmetic brands in urban women. The sample in the study was 160 urban women in Indonesia who had bought local brand cosmetics. The sampling technique used was purposive sampling. Data was collected using a survey method with a questionnaire instrument. The data analysis method used is Partial Least Square Structural Equation Modeling (PLS-SEM) analysis. The results showed that product quality and electronic word of mouth had a positive and significant effect on brand image, electronic word of mouth and brand image had a positive and significant effect on purchasing decisions, product quality had a positive and insignificant effect on purchasing decisions, and brand image could mediate product quality and electronic word of mouth on purchasing decisions.
Co-Authors Angga Pandu Wijaya, Angga Pandu Dian Permata Sari Faaza Fakhrunnas Lily Deviastri Lily Deviastri M. Refki Novesar Muslikh Muslikh Muslikh Muslikh Selfia Irmayanti Siti Marhamah Tumewang, Yunice Karina