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All Journal Managament Insight: Jurnal Ilmiah Manajemen JABE (Journal of Applied Business and Economic) Value: Jurnal Manajemen dan Akuntansi Community Engagement and Emergence Journal (CEEJ) Jurnal Orientasi Bisnis dan Entrepreneurship Share: Jurnal Ekonomi dan Keuangan Islam TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Intan Tri Annisa
Fakultas Ekonomi Dan Bisnis, Universitas YARSI
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Journal : Managament Insight: Jurnal Ilmiah Manajemen

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Pengaruh Keterlibatan dan Pengetahuan Produk Terhadap Keputusan Pembelian Jamu Masuk Angin Kemasan Intan Tri Annisa; Angga Pandu Wijaya
Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 2 (2019): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

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Abstract

This purpose study is examines the effect of product knowledge and product involvement toward purchase decision on herbal medicine catches a cold packaging. This study was conducted based on quantitative approach. Data collected using online survey and involved 121 respondents. Data analysis was employed using ANOVA. The results of this study revealed that the effect of product knowledge significant positively toward purchase decision on herbal medicine catches a cold packaging. The effect of product involvement significant positively toward purchase decision on herbal medicine catches a cold packaging so.
Co-Authors Angga Pandu Wijaya, Angga Pandu Dian Permata Sari Faaza Fakhrunnas Lily Deviastri Lily Deviastri M. Refki Novesar Muslikh Muslikh Muslikh Muslikh Selfia Irmayanti Siti Marhamah Tumewang, Yunice Karina