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All Journal Jurnal Bisnis dan Ekonomi Jurnal Sinergi Journal on Education Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Populer: Jurnal Penelitian Mahasiswa Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER
Muchsin Muthohar
Universitas Islam Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Islamic Marketing Mix Strategy on Purchasing Decisions at Waroeng Steak and Shake in the Special Region of Yogyakarta Rafi Evan Adi Hartawan; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 1 (2023): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i1.654

Abstract

This study aims to identify the effect of Islamic marketing mix (7p) on purchasing decisions at Waroeng Steak and Shake in the Special Region of Yogyakarta. This study uses a non-probability purposive sampling technique in collecting sample data. Primary data collected in this study amounted to 250 respondents. Then this study used statistical analysis techniques Structural Equation Modelling (SEM) with Smar tPLS software version 3.2.9. The results of the data analysis show that several factors of the Islamic marketing mix variable (7p), namely price, people, place, promotion, and process, have a positive and significant influence on purchasing decisions. Meanwhile, products and physical evidence do not have a positive and significant influence on purchasing decisions at Waroeng Steak and Shake in the Special Region of Yogyakarta.
The Effect of CSR and Consumer Satisfaction on Customer Loyalty and Customer Trust in Sharia Banks Alvianto Putra Ardiansyah; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.668

Abstract

Corporate Social Responsibility which is a social responsibility to the community and Customer Satisfaction in achieving its goals, one of which is consumer loyalty or Customer Loyalty which is influenced by Customer Trust based on the Theory of Sustainability on Marketing That is when companies maintain their consumer status in the business world. The purpose of this study was to determine the effect of the relationship between hypotheses on the services provided from banking companies from previous research gaps. The object of research focuses on banking companies with the subject of all customers of Bank Syariah Indonesia. This study used Structural Equation Modeling (SEM) with 220 respondents who were distributed through questionnaires. Test drive with IBM SPSS 22 program. The results of this study show Corporate Social Responsibility to Customer Loyalty directly or mediated by Customer Trust, as well as Customer Satisfaction which has a positive influence on Customer Loyalty directly or mediated by Customer Trust.
Co-Authors Alvianto Putra Ardiansyah Amin Ramadhan Triatmaja Azeem Athallah Malik Hera Hayuda Pradani Ichsan Rizal Josrizaul Afandi Muhammad Rifan Jungki Dausat Rafi Evan Adi Hartawan Rama Rama Reynaldo bimantaka Shelvina Putri Danisa