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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Prosiding Seminar Nasional Pengabdian Kepada Masyarakat International Journal of Economic, Technology and Social Sciences (Injects)
Sulaiman Lubis
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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ANALISIS PENGARUH HARGA, KUALITAS PRODUK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN TANAMAN HIAS PADA CV. PARIS GARDEN MEDAN Nur Hasanah; Sulaiman Lubis
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 1 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i1.9564

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh harga, kualitas produk dan gaya hidup terhadap keputusan pembelian tanaman hias secara simultan dan parsial pada CV. Paris Garden Medan. populasi dalam penelitian ini adalah seluruh pelanggan yang membeli tanaman hias. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 responden. Teknik pengumpulan data dalam penelitian ini dilakukan dengan cara menyebarkan angket (kuesioner) yang diolah secara statistik dengan bantuan SPSS 22.00 dan menggunakan Analisis Regresi Berganda dan pengujian hipotesis uji t, uji F dan koefisien determinasi, yang sebelumnya keadaan data telah diuji menggunakan uji validitas, uji reliabilitas dan uji asumsi klasik. Berdasarkan hasil pengolahan data yang menggunakan uji statistik diperoleh model regresi hasil penelitian yaitu Y = 8,768 + 0,121 X1+ 0,291 X2+ 0,337 X3 +e. Artinya jika harga, kualitas produk dan gaya hidup konstan maka keputusan pembelian akan konstan. Uji parsial menggunakan uji t menunjukkan bahwa harga berpengaruh positif dan signifikan terlihat dari nilai thitung > ttabel (2,154 > 1,660) dan taraf signifikan sebesar 0,034 < 0,05. Kualitas produk berpengaruh positif dan signifikan terlihat dari nilai thitung > ttabel (3,652 > 1,660) dan taraf signifikan sebesar 0,000 < 0,05. Sedangakan gaya hidup berpengaruh positif dan signifikan terlihat dari nilai thitung > ttabel (4,066 > 1,660) dan taraf signifikan sebesar 0,000 < 0,05. Uji simultan dengan menggunakan tabel ANOVA dengan angka signifikan penelitian sebesar 0,000 < 0,05 yang artinya harga, kualitas produk dan gaya hidup secara simultan mempengaruhi keputusan pembelian tanaman hias pada CV. Paris Garden Medan dan menyatakan bahwa hipotesis diterima. Dengan Adjusted R Square yang diperoleh 0,699 yang artinya keputusan pembelian sebesar 69,9% dipengaruhi oleh harga, kualitas produk dan gaya hidup dan sisanya 30,1% dipengaruhi oleh faktor lain diluar penelitian ini. Sehingga dapat disimpulkan bahwa hipotesis diterima, yang artinya terdapat pengaruh yang positif dan signifikan antara harga, kualitas produk dan gaya hidup terhadap keputusan pembelian tanaman hias pada CV. Paris Garden Medan. Kata kunci : Harga, Kualitas Produk, Gaya Hidup, Keputusan Pembelian
PKM KELOMPOK PENGRAJIN PURUN DESA ARAPAYUNG SERDANG BEDAGAI Sulaiman Lubis; Muhammad Alqamary; Dedy Husrizal Syah; Mukti Hamjah Harahap; Irfandi; Deo Demonta Panggabean
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 1 (2020): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2020
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.36 KB)

Abstract

Abstract This service program aims to help the efforts of the webbing purun craftsmen group of Ara Payung Village in increasing the Group's Knowledge and Skills to develop their business. As well as increasing the quality and quantity of products as well as product variations without eliminating the distinctiveness of cultural products of the Banjar people in Pantai Cermin District. Partners experienced include 1). Defective raw materials must be purchased from Langkat district 2). Production is still traditional; there is no touch. Technology is put in the middle of the road to be run over by vehicles 3). The drying process is still manual drying on the roadside without ignoring the cleanliness of materials 4). Management of business management is still traditional and centralized with a chairperson 5). Marketing only around mirror beaches and sometimes sold at beach attractions 6). Product packaging does not exist and still uses ordinary asoy plastic. Activities that have been given to purun and pandan handicraft businesses include 1). Training and assistance in nursery and planting methods using riverside and swamp media around the village 2). Handover of TTG equipment for flatters and purun splitters so that the product raw materials can be standard 3). They were drying using a heat storage tarpaulin so that the fabric dries quickly and is kept clean 4). Training and assistance in business management and administration of business financial accounting, 5). Providing packaging tools for packaging products.. Abstrak Tujuan Program pengabdian ini adalah membantu usaha kelompok pengrajin Anyaman purun Desa Ara Payung dalam meningkatkan Pengetahuan dan Keterampilan Kelompok mengembangkan usahanya. Serta meningkatkan kualitas dan kuantitas produk serta variasi produk tanpa menghilangkan ke khasan produk budaya Kaum Banjar di Kecamatan Pantai Cermin. Yang dialami mitra antara lain: 1). Bahan Baku tidak tercukupi harus dibeli dari kabupaten Langkat 2). Produksi masih tradisional belum ada sentuhan Teknologi di letakkan di tengah jalan agar dilindas oleh kendaraan 3). Proses Penjemuran masih manual di jemur di pinggir jalan dengan mengabaikan kebersihan bahan 4). Manajemen pengelolaan usaha masih tradisional dan tersentral dengan ketua 5). Pemasaran hanya di sekitar pantai cermin dan kadang dijual di objek wisata pantai 6). Kemasan Produk belum ada dan masih menggunakan plastik asoy biasa. Kegiatan yang telah diberikan kepada usaha kerajinan purun dan pandan antara lain : 1). Pelatihan dan Pendampingan cara pembibitan dan penanaman menggunakan media pinggir sungai dan rawa disekitar desa 2). Penyerahan Alat TTG untuk pemipih dan pembelah purun agar bahan baku produk dapat standart 3). Penjemuran dengan menggunakan terpal penyimpan panas agar bahan cepat kering dan trjaga kebersihanny 4). Pelatihan dan pendampingan manajemen usaha serta administrasi pembukuan keuangan usaha, 5). Pemberian alat Packaging produk kemasan.
CSR MANAGEMENT BASED TRIPLE HELIX MODEL IN NORTH SUMATRA PROVINCE Azizul Kholis; Nasirwan Nasirwan; Sulaiman Lubis; Anggriyani Anggriyani
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 2 (2021): October 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.081 KB) | DOI: 10.53695/injects.v2i2.495

Abstract

This study aims to examine CSR management based on the triple helix model in compa-nies in North Sumatra Province. The research was conducted from May to July 2021 by distributing questionnaires to 112 companies operating in North Sumatra Province, 20 uni-versities and 33 district/city governments. The test is based on the triple helix model, namely the involvement of universities, companies and local governments in managing CSR so that it is more well implemented and integrated. The sampling technique for com-panies is random sampling spread over 5 major cities, namely, Medan, Pematang Siantar, Tebing Tinggi, Padangsidimpuan, and Sibolga. The results of hypothesis testing indicate that there is no difference in the perceptions of the three parties for the integration of CSR management. The test results also prove that the commitment of the three elements of the triple helix supports each other for integrated CSR management in North Sumatra Prov-ince. The limitation of this research is that there are different sampling techniques for each element of the triple helix so that sample bias is predicted. The recommendation of this re-search for further studies is to add mass media as an element to support integrated CSR management.
Policy Analysis and Models of Strengthening the Regional Economy Post Covid 19 in North Sumatra Province Muhammad Yusuf; Jumiadi AW; Sulaiman Lubis; Azizul Kholis
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 2 (2022): October 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.343 KB) | DOI: 10.53695/injects.v3i2.778

Abstract

This study aims to see how strategic policies can be carried out in meeting the regional economy after the COVID-19 pandemic, both from fiscal strategy and monetary strategy. This research is a field/empirical research with a quantitative approach based on primary and secondary data. The population of this study is all State and Private Universities in North Sumatra Province. For the Regional Government represented by the Statistical Management Agency, the sampling technique is based on judgment Sampling, namely population members are selected based on the consideration of the ease of data collection by the researcher. The results of the research and the results of the analysis show that fiscal policy and monetary policy affect the strengthening of the economy, It is known that fiscal policy affects the strengthening of the economy more than monetary policy, this indicates that the government must pay attention to fiscal policy in strengthening the economy.
Co-Authors Anggriyani Anggriyani Azizul Kholis Dedy Husrizal Syah, Dedy Husrizal Deo Demonta Panggabean Irfandi Irfandi Jumiadi AW Muhammad Alqamary Muhammad Yusuf Mukti Hamjah Harahap, Mukti Hamjah Nasirwan Nur hasanah