Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Journal of Indonesian Economy and Business
Haeryip Sihombing
Universiti Teknikal Malaysia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE BUSINESS PERSPECTIVES STRATEGY TOWARDS THE TKI (INDONESIAN MIGRANT WORKERS) MARKET Haeryip Sihombing; Moh. Yuhazri Yaakob; Mochamad Safarudin
Journal of Indonesian Economy and Business (JIEB) Vol 26, No 1 (2011): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1933.222 KB) | DOI: 10.22146/jieb.6279

Abstract

The business prospects and opportunities of the migrant workers’ (TKI) market are still wide open. This is shown by the year to year remittances incremental of TKI thatcorresponds to the beneficial opportunity of the business players to optimize their exploration of this market. In reality, the current efforts and strategy in this exploration,however, are still not utilised effectively in terms of competitive advantage. Therefore the initiative strategy towards product differentiation and innovation of the offered service should be explored and optimised based on the sustainable beneficial prospects for the business. As described briefly in this paper through a case of business innovation towards differentiation, the proposed strategies such as localization and two-sided markets are required for business organisations to unlock their product innovation strategies towards TKI (as their customer) through the innovative solution against the poverty.Keywords: TKI, remittance, poverty, differentiated, solution
Co-Authors Mochamad Safarudin Moh. Yuhazri Yaakob