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All Journal The International Journal of Politics and Sociology Research KAMPRET Journal
Muhammad Alwi Alhafidh
Universitas Islam Nusantara
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penyebaran Link Phising Kuota Kemendikbud Terhadap Kesadaran Informasi Pribadi Di Kalangan Mahasiswa UNINUS Akmal Ramadhan; Muhammad Alwi Alhafidh; Muhamad Diki Firmansyah
Kampret Journal Vol. 1 No. 2 (2022): Sosial, Budaya, Politik, Masyarakat dan Komunikasi
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.83 KB) | DOI: 10.35335/kampret.v1i1.9

Abstract

Hoaxes are becoming one of the things that are increasingly found in todays digital era. The types of hoaxes circulating in the community are also very diverse, one of which is the Ministry of Education and Culture quota phishing link hoax. This hoax is targeting the personal data of students and people who need internet quota during this pandemic. For this reason, we want to find out how aware Uninus students are about the importance of personal data security. This study uses descriptive approach, and data collection technique is through interviews and questionnaires. This type of research data is primary data, and the research subjects are Uninus students. The object of this research is the awareness of Uninus students towards personal information, the informants are class A students of the Communication Studies study program. As a result, the informants admitted that they had received phishing links from the Ministry of Education and Culture quota and knew that phishing links could threaten personal data and could also cause material and non-material losses. They also know the steps to avoid becoming a victim of phishing links and the informants admitted that they are very aware of the importance of personal information security.
The Influence of Social Meal BTS Meal Marketing on the Purchase Power of Bandung City Community Bayu Pamungkas; Muhammad Alwi Alhafidh
The International Journal of Politics and Sociology Research Vol. 8 No. 4 (2021): March: Politics and Sociology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.181 KB)

Abstract

This research was about conducted with the aim of knowing the people's purchasing power of BTS MEAL in Mc Donald and about the influence of the online management strategy carried out by the company which is Mc Donald. This study uses a quantitative approach with a descriptive method. The sampling method used the saturated sample method, where the entire population was sampled. The number of samples in this study were many respondents. The samples that were observed and studied were consumers who had bought BTS MEAL in Mc Donald and were domiciled and available in Bandung. The correlation coefficient between online marketing strategies and consumer purchasing power of BTS MEAL in Mc Donald shows that this online marketing strategy with consumer buying interest is very effective. It is also supported by data that they know information about BTS Meal in Mc Donald from social media and are interested in buying it because of the very high hype and consider by public interest. The hype makes the reach of BTS Meal's marketing wider and encourages an increase in people's purchasing power. This phenomenon BTS MEAL in Mc Donald all around the world is in line with the syringe theory, where the theory argues that the media can have a great influence on the audience and give the desired effect.
Co-Authors Akmal Ramadhan Bayu Pamungkas Muhamad Diki Firmansyah