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All Journal The International Journal of Politics and Sociology Research KAMPRET Journal
Bayu Pamungkas
Universitas Islam Nusantara
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Komunikasi Interpersonal Antar Orang Tua Dan Anak Terhadap Karakter Anak Haliza Lufipah; Bayu Pamungkas; Mulki Pasha Haikal
Kampret Journal Vol. 1 No. 2 (2022): Sosial, Budaya, Politik, Masyarakat dan Komunikasi
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.764 KB) | DOI: 10.35335/kampret.v1i1.11

Abstract

Research on this problem aims to understand the interpersonal communication of parents on the character of their children to build an effective communicative attitude, and to develop children's communication skills in the family environment and in the community, so that parental communication can be open and easy to understand. The research method used is a qualitative approach with descriptive analysis of qualitative data. The data used is through in-depth interviews with two informants, namely the father and mother. The results of research conducted from the results of theories associated with the results of interviews that obtain and explain that some parents want their children to be more open and consider their children as friends to improve the quality of two-way interpersonal communication in children towards the character of the child so that interpersonal communication is always always done by parents, the child's character becomes more confident and always open.
The Influence of Social Meal BTS Meal Marketing on the Purchase Power of Bandung City Community Bayu Pamungkas; Muhammad Alwi Alhafidh
The International Journal of Politics and Sociology Research Vol. 8 No. 4 (2021): March: Politics and Sociology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.181 KB)

Abstract

This research was about conducted with the aim of knowing the people's purchasing power of BTS MEAL in Mc Donald and about the influence of the online management strategy carried out by the company which is Mc Donald. This study uses a quantitative approach with a descriptive method. The sampling method used the saturated sample method, where the entire population was sampled. The number of samples in this study were many respondents. The samples that were observed and studied were consumers who had bought BTS MEAL in Mc Donald and were domiciled and available in Bandung. The correlation coefficient between online marketing strategies and consumer purchasing power of BTS MEAL in Mc Donald shows that this online marketing strategy with consumer buying interest is very effective. It is also supported by data that they know information about BTS Meal in Mc Donald from social media and are interested in buying it because of the very high hype and consider by public interest. The hype makes the reach of BTS Meal's marketing wider and encourages an increase in people's purchasing power. This phenomenon BTS MEAL in Mc Donald all around the world is in line with the syringe theory, where the theory argues that the media can have a great influence on the audience and give the desired effect.
Co-Authors Haliza Lufipah Muhammad Alwi Alhafidh Mulki Pasha Haikal