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All Journal FORUM JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis
Ngatno Ngatno
Jurusan Ilmu Administrasi Bisnis
Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (STUDI PADA KONSUMEN KOSMETIK WARDAH DI KOTA SEMARANG) Rachmi Murti, Canta Lalita; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Wardah as one of the leading cosmetic producers in the homeland need to maintain the loyalty of its customers to be able to stay in the middle of strict cosmetic competition. Demands of good cosmetic needs at affordable prices, making the producers who are engaged in the field of cosmetics are continuously innovating to produce products at affordable prices but the quality is well assured. The price is a significant determinant in the cosmetic industry to keep consumers using Wardah products. With good product quality, consumers will survive on a product if the quality of products offered in accordance with consumer expectations. Customer loyalty is a form of customer loyalty to continue using products originating from the same company. Wardah as one of the leading cosmetic producers in the homeland needs to keep its customers loyalty to continue to survive amid intense competition. This research aims to know the effect of price (X1) and product quality (X2) on loyalty (Y) through customer satisfaction (Z) cosmetic user Wardah in Semarang city. This type of research uses explanatory research with data collection techniques through interviews and data collection tools using questionnaires. The data sources in this study are primary data and secondary data. Sampling techniques in this study used purposive sampling and non probability sampling. The sample in this study amounted to 100 respondents in the city of Semarang. Technical analysis uses simple linear regression, multiple linear regression, T-Test, and F-Test with SPSS version 21.00. The results of the analysis with SPSS 21.0  explained that the results of the direct influence test on the research model showed positive and significant results. The indirect effect test on the research model also showed positive and significant results. Based on the research, researchers suggest that Wardah is more listening to the user's voice about the quality of its products, where users complain about the quality of products that are deemed to be less appropriate to the expectations of the user. While the price is considered to be in accordance with Wardah cosmetic products
Pengaruh Kesiapan ASEAN Economic Community Terhadap Hubungan Organization Citizenship Behavior Dengan Kinerja Perusahaan Mandhala, Yogia Dana; Pradhanawati, Ari; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 3, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

In its activity, small scale industries facing with the competitive from different angles of factor which affect it, one of many factors is global regulation. In held of ASEAN Community in early 2016 will affect the way business activites and capable to change business environment. This research especially addresses how Micro, Small and Medium Enterprises (MSMEs) facing ASEAN Economic Community especially in Semarang County, affect the relation between individual performance and MSME’s performance.This study aims to determine the effect of relation between Organization Citizenship Behavior and MMEs Performance with Preparation Facing ASEAN Economic Community as a moderating variable, Type of explanatory research, data collection techniques are interviews with the tool questionnaire, sampling technique purposive sampling with a sample size 50 MSME’s. The data were analyzed through correlation coefficient, determination coefficient, simple linear regression, regression moderation, and t test. The data were analyzed quantitatively using software SPSS and qualitative.The result showed that Organizational Citizenship Behavior categorization is quite high. Then the MMEs Performance categorization is high enough. The Organizational Citizenship Vehavior has a quite high influence on the MSME’s Performance (49.2 percent) as well as the significant and positive impact on the MSME’s Performance (0.701). Preparation Facing ASEAN Economic Community is a potential moderating variable by variable regression coefficient of MSME’s Performance not significant. In Conclusion, the higher level of Organizational Citizenship Behavior, the higher MSME’s Performance and Preparation Facing ASEAN Economic Community have potential to become moderation variable. MMEs suggested to improve the awareness of worker on MSME’s development and improve outwork activity which can create good name for enterprises. Beside that, MSME’s unnecessary considering Preparation Facing ASEAN Economic Community in making policy decisions to improve MSME’s Performance but should focus more on improving the Organizational Citizenship Behavior.
PENGARUH STORE ATMOSPHERE DAN IN STORE PROMOTION TERHADAP PERILAKU IMPULSE BUYING Bagaskara, Ardhito Katon; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 1, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

These days, the development of retail business become very rapidly. In indonesia, Carrefour is one of large retailer on modern retail market share. Consumer behavior while shopping in modern retail can be influenced by several factors. The store atmosphere and in store promotion influence impulse buying behavior. Problems in this study there are still some several branches unable to meet predetermined sales goal. This happened in Semarang City. The result shows that the store atmosphere and in store promotion have positive impacts upon impulse buying behavior. It can be seen from the outcome of simple linier regression also t test. Store atmosphere has impact bigger towards the impulse buying behavior to consumers of Carrefour outlets in Semarang City, reaching the number 0.323, compared with in store promotion that only get 0.220. The coefficient of determination (R2) of lifestyle and price is 11.6%. This means 11.6% of impulse buying behavior can be explained by those two variables, while the other 88.4% by another variables.
Pengaruh Struktur Modal Terhadap Nilai Perusahaan dengan Ukuran dan Umur Perusahaan sebagai Variabel Moderator (Studi Kasus Tahun 2014- 2016) pada Perusahaan Sub-Sektor Makanan dan Minuman yang Terdaftar di BEI Tunggal, Cecilia Audrey; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

One stock price is determined by public trust towards a company. The public will be more trust in companies which have experiences in dealing with problems and have a lot of assets. Hence, this can minimize the possibility of companies not paying dividends to shareholders and the possibility of being bankrupt. The hypothesis is that the capital structure, firm size, and firm age, the capital structure moderated by firm size and firm age have a significant positive effect on the value of manufacturing companies focused on food and beverage. The type of research which is used is explanatory research.In this study, there is no sample and the population is taken by purposive–judgment, there are 30 data in this research. The analytical method used by using simple linear analysis, multiple linear analysis, F test, t test and interaction test. All of the analysis is done using SPSS for Windows version 24.0. The results show that the variable of DAR gave a significant positive effect and had an influence of 21.5% against firm value. The variable of DER gave a significant positive effect and had an influence of 49.2% against firm value.The firm size variable has a negative effect and am influence of 39,3% to company value. Company age variable have a positive effect and have 15.5% influence to company value. The firm size variable as a moderator variable has a negative relation to firm value. Company age variable as moderator variable have positive relation to firm value. Based on the results, it is advisable for the company to maintain the stability of capital structure by using internal and external capital sources as well as maintaining financial condition. Thus, the company can grow and survive for a long time. It is expected that the stock price as an indicator of the value of the food and beverage sub-sector will increase.
PENGARUH EKUITAS MEREK, PERSONAL SELLING, DAN HARGA PREMI TERHADAP KEPUASAN NASABAH ASURANSI TAKAFUL DANA PENDIDIKAN PADA ASURANSI TAKAFUL KELUARGA KANTOR REPRESENTATIF KEBUMEN Rooswitasari, Tyas; Suryoko, Sri; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Public awareness of the importance of insurance countinues to rise, which is evident from the increasing number of people insured by 92,5% in 2013. It becomes a major opportunity for the insurance company, either the conventional insurance or Islamic insurance. In Indonesia, Islamic insurances have a good opportunity because the majority Moslem in Indonesia. But, the lack of differentiation is one the biggest reasons why Insurance lagged behind terms of penetration, distribution development, and product. Asuransi Takaful Keluarga is a pure Islamic insurance that was founded in 1994. This company is enganged in life insurance and some types of products are Asuransi Takaful Dana Pendidikan, Takaful Linksalam Alia, Takaful Linksalam Ahsan, Takaful Linksalam Istiqomah, and Takaful Linksalam Ahsan. While it has been long standing, a decline in customers from 2009 through 2013 for customers of Asuransi Takaful Dana Pendidikan in Representative Office Kebumen. The purpose of the research is to determine the effects of brand equity, personal selling, and price of premium to customers satisfaction of Asuransi Takaful Dana Pendidikan at Asuransi Takaful Keluarga Representatif Office Kebumen. The type of the research is explanatory research. The sample in this research were 97 respondents who are customers of Asuransi Takaful Dana Pendidikan. Data was collected by using interview technique, while the research instruments using a questionare. The results were analyzed using SPSS software assistance. The results of the research show that brand equity, personal selling, and price of premium have positive and significant effects on customers satisfaction amounted to 69,6%. Variable with the biggest effects to customers satisfaction is price of premium with the Beta value on multiple linear regression was 0,600. Advices can be given are strengthen brand equity though the promotion, improving personal selling through agents friendliness and patience in front of customers, and maintain a price of premy. Customers satisfaction can be improved by repair the service provided.
PENGARUH PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA HOTEL GRASIA SEMARANG) Lisdiani, Vendriana; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 4, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Human resource is the most important factor in a creat the purpose of business administration. Grasia hotel confront high turnover. Many factors that affect them career development and job satisfaction.This study intend to determine the effect of career development towards job satisfaction, career development towards work motivation, job satisfaction towards work motivation, and career development towards job satisfaction through work motivation,In this study the population are official employee of Grasia Hotel Semarang which is 80 samples. The type of this research is explanatory research with quantitative approach. The analysis technique used are correlation test, determination test, simple regression test, signification test, sobel test, mediation test using SPSS version 16 application.The result of this research indicate that the career development has a significant effect towards job satisfaction, career development has significant effect towards work motivation, job satisfaction has effect towards work motivation, career development has effect towards job satisfaction through work motivation partial mediation. Each hypothesis test has a significant 0.00.Based on this, researchers suggest that additonal and maximizing the work motivation by increasing the frequency employee morale by giving bonuses and reward. In addition, holding job training with mentor guidance.
PENGARUH PROMOSI, HARGA DAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN ANDROID SAMSUNG DI KOTA SEMARANG Ghoini, Sofi Nurul; Rodhiyah, Rodhiyah; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The increasing of technology development to be more sophisticated and also the rising of market competitions to be fierce make Samsung Corporation should be more content in showing its benefit products, especially for Android, in order to grab consumers concern. The problem is the content product of Samsung Android become more competitive.This study aims to test the effects of promotion, price, and quality to Samsung Android purchasing decision partially and simultaneously. It is an explanatory research with 100 respondents around Semarang city as its samples by using purposive sampling method (based on certain conditions) and also using questionnaires as research instrument and doing some interviews as data collecting method. This research uses some data analytical methods, such as validity test, reliability test, correlation test, coefficient of determination test, simple linear regression, multiple linear regression, t-test, and F-test, which are supported by SPSS 15.00.The categorization of promotion is good and the mean variabel score is 3,51. T-test value is 4,489 > t-table 1,9845. The corellation between promotion and purchasing decision is intermediate. The regression coefficient of promotion is 0,316 and its coefficient of determination is 17,1%. The categorization of price is good enough and the mean variabel score is 3,41. T-test value is 5,081 > t-table 1,9845. The corellation between price and purchasing decision is intermediate. The regression coefficient of price is 0,442 and its coefficient of determination is 20,9%. The categorization of quality is good and the mean variabel score is 3,72. T-test value is 5,410 > t-table 1,9845. The corellation between quality and purchasing decision is intermediate. The regression coefficient of quality is 0,524 and its coefficient of determination is 23%. The categorization of purchasing decision is good enough and the mean variabel score is 3,34.The results conclude that promotion, price, and quality have influences to Samsung Android purchasing decision in partial and simultant. The recommendations for the company are like Samsung Corporation should defend the promotion to be more interesting and increase the quantity of advertisement and publicity, make the prices competitive based on quality, increase the product quality. For the consumers, they should choose Android product based on their needs, not only for their want. Select the product corectly based on quality in order that it can’t be broken easily.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SMARTPHONE SAMSUNG DI SEMARANG Gultom, Melky; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Samsung Electronics is the largest electronics device manufacturer in the world. The increase of competition in the smartphone market and the decline in sales and market share of Samsung smartphones makes Samsung have to make a better marketing strategy. Nowadays, company require to be able to produce products with good quality and prices so consumers will feel satisfied and will increase their loyalty. This research used explanatory research with data collection methods using a questionnaire. The sample in this study is 100 respondents of Samsung smartphone users in Semarang with a purposive sampling become sample collection technique. The results showed that there was a positive and significant effect on product quality and price on customer satisfaction, product quality and price on customer loyalty, positive and significant effect on customer satisfaction on customer loyalty. Based on the sobel test results, there was an influence between product quality on customer loyalty through consumer satisfaction with partial mediation, and the effect of price on customer loyalty through customer satisfaction occurs full mediation. The suggestion in this research is that companies can reach all levels of the economy without reducing the quality of the products offered.
PENGARUH KUALITAS PELAYANAN DAN TARIF TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN FAMILY FUN KARAOKE KELUARGA OUTLET SMG-03 SEMARANG Zulfa, Nur Amalia; Lubis, Nawazirul; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

As the development of the economy, companies in the services sector has increased rapidly, especially in entertainment services. This is due to the entertainment services has become people needs to relieve their fatigue and boredom from daily activities. In serving the customers, Family Fun Karaoke Keluarga Outlet SMG-03 Semarang is one of the karaoke company growing in Semarang, but the number of visitors has decreased from year 2011 – 2013 is accompanied by an increasing number of incoming complaints.This study aimed to know the effect of service quality and rate on customer loyalty through customer satisfaction Family Fun Karaoke Keluarga Outlet SMG-03 Semarang. Type of research is used explanatory. The population in this study is the customer Family Fun Karaoke Keluarga Outlet SMG-03 Semarang, by using the theory of Cooper and Emory then taken 100 respondents to be sampled and the sampling technique used a combination of incidental sampling and purposive sampling. Metohods of data collection using questionnaires, interviews, and documentation. Measurement scale used a Likert scale. The data analysis used validity test, reliability test, correlation coefficient, analysis of simple and multiple linear regression, determinant coefficient, significance test (t test and F test) and path analysis.The study concluded that the quality of service and rate altogether (simultaneously) or individually affect the dependent variable of customer satisfaction and customer loyalty. Based on the results of path analysis, the direct effect of service quality on customer loyalty smaller than the indirect effect, whereas the direct effect of rate on customer loyalty greater than the indirect effect.Suggestion of this study is Family Fun Karaoke Keluarga Outlet SMG-03 Semarang should be able to improve the quality of its services such as equipment provide, uniforms provide a more polite to work for employee and increase the ability of employees to serve customers and determine the relevant rate in order to continue to survive in the midst of intense competition at this time.
PENGARUH PROMOSI, HARGA DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN TOYOTA DYNA DENGAN JENIS USAHA SEBAGAI VARIABEL MODERASI (Studi Kasus Konsumen PT. New Ratna Motor, Semarang) Afifi, Fahmi Rezqa; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Goal of companies is become the market leader of their products. To achieve it, companies have to increase their sales volume. As Toyota brand holder in Central Java and DIY, PT. New Ratna Motor always tries to lead the market share in all car types, including two-tonnage vehicles (truck) class. Toyota Dyna becomes the favorite of Toyota in this class, which the competition in this class is tighter. Promotion, price, and service are some of important factors which can be related with consumer’s purchase decision of Toyota Dyna and the other brands. This research is aimed to analyze is there any relation between promotion, price, and service to purchase decision of Toyota Dyna. It is continued by analysis of relationship between these three independent variables to purchase decision with business type as moderating variable. This is a quantitative research with 78 respondents as samples of Toyota Dyna users in Central Java and DIY. Questionnaires, interviews, and website are used in collecting data. Determination coefficient and Moderated Regression Analysis are used to analyze data. Result of this research is there are significant relations between promotion, price, and service to purchase decision of Toyota Dyna. Business type variable is not a moderating variable in these relationships. Advice for the company to increase sales in Toyota Dyna is develop better strategies in promotion, price, and service.
Co-Authors Agus Hermani Ardhito Katon Bagaskara, Ardhito Katon Ari Pradhanawati Ciptowening, Adhi Kurniawan Dilla, Sri Farah Eko Prihanto, Eko Fahmi Rezqa Afifi, Fahmi Rezqa Gultom, Melky Lisdiani, Vendriana Marthalova, Rani Atika Mustamu, Elijah Joel Narendra Bagaskara, Nicodemus Nawazirul Lubis Nur Amalia Zulfa Olivia, Gegahertzy Rindo Pradipta, Alvidy Brilian Rachmi Murti, Canta Lalita Reni Shinta Dewi Rodhiyah Rodhiyah Salvandi Qito Pratama Sofi Nurul Ghoini, Sofi Nurul Sri Suryoko Tunggal, Cecilia Audrey Tyas Rooswitasari, Tyas Yogia Dana Mandhala, Yogia Dana