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All Journal Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis MODUS-Jurnal Ekonomi dan Bisnis Syntax Literate : Jurnal Ilmiah Indonesia Edukasi Islami : Jurnal Pendidikan Islam Jurnal Public Policy Enrichment : Journal of Management Insight Management Journal Jurnal Ekonomi Golden Ratio of Marketing and Applied Psychology of Business
Reni Shinta Dewi
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS IKLAN SIMPATI DENGAN MENGGUNAKAN CONSUMER DECISION MODEL Dewi, Reni Shinta
JURNAL ILMU SOSIAL Volume 8, Issue 1, Year 2009
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12917.699 KB) | DOI: 10.14710/jis.8.1.2009.1-13

Abstract

In order that position of a brand always engage in the mind of consumers, the company does not only act positioning strategy, but they have to give the right information about their product, and advertising on the television is one of the most effective promotion media. The main reaction of advertisement is purchase, but it’s happened in the end of the long process before the consumer makes their decision. Usually the effect of advertising communication is to measure the awareness, knowledge, preference and confidence. One of model can be used to measure the advertising effectiveness is Consumer Decision Model (CMD) by Howard, Shay and Green. The findings indicated that information, brand recognition, attitude, and confidence are identified as intervening variable which can strongly effect information to customer’s intention. Structural analysis seen that the biggest influence to intention shown by variable of advertisement message through attitude and confidence. The ability of advertisement to create attitude and confidence which supporting a product oftentimes hinging to consumer’s attitude and confidence to advertisement itself. The advertisement which evaluated better can yield positive attitude to product. Even sometimes, that unwelcome advertisement can succeed. This matter happens because the advertisement schema is salience in consumer’s view. The fact said that attitude developed by brand is more difficult than customer’s confidence. To create consumer’s attitude which is direct to consumer’s intention, continuity and intensity of commercials are recommended.
PROFIL USAHA DAN PENGELOLAAN PEDAGANG KAKI LIMA DI KAWASAN SIMPANG LIMA DAN TAMAN KB DI KOTA SEMARANG Dewi, Reni Shinta
JURNAL ILMU SOSIAL Volume 14, Issue 2, Year 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.211 KB) | DOI: 10.14710/jis.14.2.2015.1-10

Abstract

Semarang is one of the business center with the growth of PKL , which grew rapidly. Unfavorableimpression of the city can be generated from the PKL. Therefore this study aimed to assess the characteristics ofthe business profile of PKL in the area of Simpang Lima and Taman KB, characteristics EntrepreunerPsychological capital of PKL in the area of Simpang Lima and Taman KB . This study was conducted to allPKL in the area of Simpang Lima and Taman KB Semarang. This type of research is quantitative descriptiveanalysis. The results showed that most of the traders are food vendors . The location of PKL to Simpang Lima aredivided into three areas: the area in front of the Matahari Mall , Simpang Lima area and Taman KB. Traders inthis area sell for up to eight hours a day.
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA KARTU GSM PRABAYAR SIMPATI (STUDI KASUS PADA KONSUMEN KECAMATAN PEDURUNGAN) Amalia, Aida Zahrotu; Waluyo, Handoyo Djoko; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research was motivated by the phenomenon of the mobilephone technology’s development which makes the growth of the cellular network companies, where the competition between mobile networks increasingly stringent. SimPATI Prepaid GSM Card is a prepaid card from PT. Telkomsel which is very well known and always strives to provide the best quality in order to meet the needs and expectations of its customers. SimPATI proves that customer satisfied with the products by obtaining the first rank in the ICSA index, but from 2010 to 2012 the percentage continues to decline. In addition, simPATI is a top brand in relation to GSM prepaid card products, but the percentage of top brand index from 2010 to 2012 continued to decline.The objective of this research is to examine the influence of brand awareness and product quality on customer loyalty through customer satisfaction with simPATI GSM Prepaid Card. The type of this research is explanatory research, with technique of collecting data through questionnaires, interviews and a literature study. The technique of sampling using multistage area sampling and purposive sampling. The sample in this research were 100 respondents who are the users of simPATI GSM Prepaid Card in Pedurungan District. This research uses qualitative and quantitative analysis techniques. Quantitative analysis uses validity test, reliability test, correlation coefficient, simple and multiple regeression analysis, the coefficient of determination, a significant test (t and F) and path analysis using SPSS for windows version 20.0.The results of this research approved that brand awareness (X1), and product quality (X2) partially or simultaneously can influenced customer satisfaction (Z) and customer loyalty(Y). According the result of path analysis, the influence of brand awareness and product quality toward customer loyalty will be greater if through customer satisfaction.Based on the research results, the researcher suggests that the company has to improve the provision’s information on the products’s diversity, provide new innovations on features / facilities, and allows users to use the features / facilities so that the products can improve customer satisfaction to create customer loyalty on the simPATI GSM Prepaid Card.
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KRYAWAN PT. TELKOM INDONESIA WILAYAH SEMARANG Isfandi, Dimas Nur; Lubis, Nawazirul; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (116.039 KB)

Abstract

The development today’s business world requires organizations to constanly open to the changing business environment by taking into account the quality of human resources to improve employee performance. Factors can be used to improve the performance of the employee one of them is good leadership and the ideal and condusive work environment. PT. Telkom Indonesia is currenly undergoing a transformation that changes the organization’s leadership structure into decentralization and doing development, both infrastructure and human development. However, the change is not in accordance with the company’s expectation because there are employees with low performance.The purpose of this research was to determine the effect of leadership and work environment on the performance employees of PT. Telkom Indonesia Semarang. This type of research is explanatory research, with data collection through interviews and observation. The sampling technique used purposive sampling with a sample of 74 respondents employees of PT. Telkom Indonesia Semarang. Testing techniques to determine the accuracy and reliability of the item questionnaire as a research  instrument using validity and reliability test. Analysis technique using cross tabulation, correlation coefficient, simple and multiple regression analysis, coefficient of determination, and a significance test ( t test and F test).             Results and discussion of this research show that in partial leadership has a positive impact on employee performance supported by contributions from the coefficient of determination 6,4%. While the work environment has a greater positive impact on employee performance supported by contributions from the coefficient of determination  16%.            Based on the result of the research it is suggested, the leadership to set a good example in the work, routine maintenance and equipment room should also be made to support employees in their work, as well as the necessary training leadership with experiental learning (seminars, study the competition games, contemplation) to develop creativity.
PENGARUH BUDAYA KERJA, MOTIVASI DAN JAMINAN SOSIAL TERHADAP PRODUKTIVITAS KERJA KARYAWAN PABRIK ROKOK BAGIAN LINTING PT. GENTONG GOTRI SEMARANG Puspita, Marisa Widya; Waluyo, Handoyo Djoko; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.739 KB)

Abstract

Labor as resources who have skills, potential and creativity need to be developed as optimal as possible to be able to achieve the success of the company. Employee productivity is affected by several factors, including the work culture, motivation and social security. Decrease employee productivity are caused by less good work culture, lack of motivation and lack of social security services. PT. Gentong Gotri Semarang as one of the organization of a business which moves in the tobacco industry inside of them there are roll departement employees who are actively involved in activities company every day which is the production of cigarette.This study aims to identify and explain the effect of cultural work , motivation and social security on employee productivity cigarette factory roll departement at PT. Gentong Gotri Semarang. This research uses research tipe explanatory approach to 75 respondents with purposive sampling technique sampling. Data collection techniques in this study using the technique of interviews, questionnaires, observation and study of literature. The analysis technique used is qualitative and quantitative. Quantitative analysis using frequency table, cross-table analysis, validity test, reliability test, simple linear regression, multiple linear regression and tests of significance (t test and F test) with the help of SPSS program for Windows version 20.0.Results of statistical analysis known partial effect between the working culture and employee productivity of 29,2%, then the motivation with employee productivity equation of 33,5%. While the social scurity with employee productivity of 23%. Simultaneous influence cultural work, motivation and social security on employee productivity of 36,2% while 63,8% is influenced by other factors.Recommendations for improving employee productivity for the company to increase its attention to the work culture, motivation and assurance which in turn will ultimately increase employee productivity from employees.
PENGARUH MOTIVASI, LINGKUNGAN KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI SEMANGAT KERJA KARYAWAN (Studi Kasus Pada Karyawan Bagian Produksi CV. Putra Jaya Sahitaguna, Semarang) Yahyo, Yahyo; Waluyo, Handoyo Djoko; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 2, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.399 KB)

Abstract

Employees represent the resource which play important role in supporting reaching of company efficacy. Therefore, company have to pay attention to the factors influencing employees in working. Good Motivation factor, good environment, appropriate compensation can grow the spirit of high job so that can affect the increase of performance of employees CV. Putra Jaya Sahitaguna, Semarang. This Research aim to know the motivation influence, environmental work, and compensation to employees performance of through spirit job. Sampel in this research is determined with the census approach many as 80 people. Its measurement scale use the scale likert. At data analysis use the simple linear regression test and test the doubled regresi. Research result show the motivate to have an effect on to employee morale of equal to 5,7 gratuity. Environmental work to have an effect on to employee morale of equal to 18,5 gratuity. Compensation have an effect on to employee moraleof equal to 10,4 gratuity.Motivate to have an effect on to employees performance of equal to 5,0 gratuity. Environmental work to have an effect on to employees performance of equal to 12,7 gratuity.Compensation have an effect on to employees performance of equal to 12,2 gratuity. Spirit of job have an effect on to employees performance of equal to 10,9 gratuity. Motivation, environmental work, and compensation to employee moraleof equal to 21,2. Motivation, environmental work the, compensation and employee morale to employees performance of equal to 20,3 gratuity. This research conclude that motivation, environmental work, and compensation have an effect on to employees performance. Companies need to approach the family, consider resting facilities, bathrooms, employee salaries and bonuses.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DI RUMAH SAKIT ISLAM KOTA MAGELANG Putri, Happy Ayuningrum; Saryadi, Saryadi; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research purpose to find out influence of service quality on hospitalized patient satisfaction at Islamic Hospital Magelang City. This research included in explanatory. Taked 100 respondents as sample with stratified proportionate random sampling method. Collecting data used questionnaire. Hypotheses tested by correlation coefficient, simple linear regression, multiple linear regression, t test, F test, and determination coefficient. The result of this research show that realibility dimension have significant influence to patient satisfaction, responsiveness dimension have significant influence to patient satisfaction, assurance dimension have significant influence to patient satisfaction, empathy dimension have significant influence to patient satisfaction, tangibles dimension have significant influence to patient satisfaction. Realibility, responsiveness, assurance, empathy, and tangibles dimension in partial and simultaneous have significant influence to patient satisfaction.
PENGARUH CRM DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBEIAN ULANG MELALUI BRAND TRUST PADA PT. NASMOCO PEMUDA Rahmadewi, Triyani; Farida, Naili; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The research was motivated by the decrease in the number of consumers who served at PT. Nasmoco Pemuda. The aim of this research is conducted to determine the influence of customer relationship management and customer experience support to re-purchasing through brand trust. The population is all consumers who served in 2014 . While the sample of 100 consumers, with sample technique used was purposive sampling. The analysis used in this research is the Path Analysis using software SPS 19.0, which previously tested the validity, reliability, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and signification test (t test and F test) first. The result of this research approved that customer relationship management (X1) and customer experience (X2) partially or simultaneously can influenced brand trust (Z) and re-purchasing (Y). According the result of path analysis showed that brand trust variable is intervening variable towards re-purchasing in this research.
Pengaruh Kompensasi dan Motivasi Kerja Terhadap Turnover Intention Melalui Stress Kerja Karyawan PT. Bank Tabungan Negara Kantor Cabang Semarang Malna, Muhammad Afrizal; Rodhiyah, Rodhiyah; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.886 KB)

Abstract

This research aims to know the influence of  the compensation and work motivation toward turnover intention through work stress of employee’s of PT. Bank Tabungan Negara branch office semarang. This type of research is explanatory, to explain the causal relationship between the compensation and work motivation toward turnover intention. Population ini this research is PT. Bank Tabungan Negara branch office semarang permanent employee’s. The number of samples in this study amounted to 91 people used by census sampling’method. Data collection methods used is literature studies and questionnaires. The data obtained were analyzed using a test of validity, reliability, simple linear regression and multiple linear regression. While hypothesis testing using t-test, F test and path analysis. The results showed that compensation and  work motivation affects turnover intention. Based on the path analysis, its show that direct effect of compensation toward turnover intention is 0,451. Meanwhile, the impact of compensation toward turnover intention through work stress is 0,518. Its show that the impact of compensation towardbturnover intention is higher if through work stress. In the other side, the  direct effect of  work motivation toward turnover intention is -0,199. Menawhile, the impact of work motivation toward turnover intention through work stress is -0,517.  Its show that the impact of work mtoviation toward turnover intention is higher if through work stress. Conclusion the study show compensation, work motivation and work stress partially and simultaneously affect turnover intention. Firms need to review standards and employment targets , reviewing the reward and punishment system , improving employee discipline and working relationships both vertically and horizontally and create a working environment that is conducive to both physical and non-physical.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN KUALITAS LAYANAN TERHADAP PEMBELIAN ULANG MELALUI WORD OF MOUTH SEBAGAI VARIABEL MEDIASI (Studi pada Pelanggan Alfamart di Kecamatan Banyumanik, Kota Semarang) Yuristika, Mia; Farida, Naili; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.738 KB)

Abstract

The application of the program a relationship marketing part of customer relationship management in business approaches to affect the habit of customers through good communication will create word of mouth and can increase repurchase decision. Especially in the field of retail, the quality of services will be one of the consideration of the person before decide to choice. Alfamart observance of some aspects of competition to win in the retail business.This research supported by decreasing rank Alfamart’s top brand. The aim of this research is to find out the customer relationship management and quality service to repurchase decision through word of mouth on customers Alfamart. The method of this research is explanatory with multi stage sampling technique and taken 100 people as a Kartu AKU user. Quantitative analysis is a technique used to test the validity, reliability, coefficient correlation, coefficient determination, simple regression analysis and multiple regression analysis, significance tests (t test and f test), and path analysis.The research results show that the variable customer relationship management and service quality in a partial influence word of mouth and repurchase decision, but simultaneously only affect the repurchase decision. Variable word of mouth partial evaluation repeated affect the purchase , but not proved as variable mediation for the purchase of repeated if tested simultaneously.Suggestions that can be given in this research among others the company expected to provide training to employees on product knowledge, more attention to the convenience of shopping place, increase experience kartu AKU users, and especially about how to handling customer complaints.
Co-Authors Acai Sudirman Adinda Herlista Agung Budiatmo Aida Zahrotu Amalia Aini Ashary Alvina Puspha Fatmawati Amarazka, Vega Andi Wijayanto Anggry Windasari Apriatni Endang Prihartini Ari Pradhanawati Ari Pradhanawati Arief Dwi Wicaksono Balantazara Bisma Yohannes Sukabhakti, Balantazara Bisma Yohannes Bastian Dwi Cahyo Bulan Prabawani Chusnu Syarifa Diah Kusuma Ciptowening, Adhi Kurniawan Dea Irana Putri Dimas Nur Isfandi Endah Wahyu Yuliani Ernest Grace Fatini, Nada Amirotul Fauziyah, Zahra Putri Firsa` Hadi Rispati Florence Aletta Manalu Handoyo Djoko Waloejo Handoyo Djoko Waluyo Happy Ayuningrum Putri Hardi Warsono Hari Susanta Nugraha Jamadi Kiki Afrilia Dewi Kismartini Kismartini Maria Sugiat Marisa Widya Puspita Marpaung, Fenny Krisna Mia Yuristika, Mia Muhamad Fian Aditiansyah Muhammad Afrizal Malna Naili Farida Nawazirul Lubis Ngatno Ngatno Novliza Eka Patrisia Onita Sari Sinaga Putri Ismariana Ristyana Prabasari Suprapto, Ristyana Prabasari Robetmi Jumpakita Pinem Rodhiyah Rodhiyah Rohmah, Maharani Nur Saryadi Saryadi Sri Suryoko Sri Suryoko Sulthan Hanif Fakhruddin Triyani Rahmadewi, Triyani Wahyu Hidayat Wahyu Hidayat Widiartanto Widiartanto Widiartanto Widiartanto Yahyo Yahyo Yurianto, Andre Octo