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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Jurnal Ilmiah Inovasi
R. Andi Sularso
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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ANALISIS PENGARUH INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEUNGGULAN BERSAING SEBAGAI VARIABEL INTERVENING PADA PRODUK GULA PASIR SEBELAS (GUPALAS) PABRIK GULA SEMBORO PTP NUSANTARA XI (PERSERO) Putu Sukarmen; R. Andi Sularso; Deasy Wulandri
Jurnal Ekonomi Akuntansi dan Manajemen Vol 12 No 2 (2013)
Publisher : Universitas Jember

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Abstract

This study aimed to examine the effect of product innovation on consumer satisfaction with a competitive advantage as an intervening variable in sugar products (Gupalas) at Sugar Factory Semboro PTP Nusantara XI (Persero). In this study there are three hypotheses, namely product innovation affect customer satisfaction, product innovation affect the competitive advantage and competitive advantage effect on customer satisfaction. Consumer research population is the end gupalas in Jember. By using a sampling technique Purpusive Sampling, obtained 173 respondents was conducted in January and February 2013. The analysis usedis Confirmatory Regression Analysis. Having proven valid and reliable and test the feasibility of the model that has been proven to be good. Then conducted confirmatory regression test with significance
PENGARUH KOMUNIKASI, MOTIVASI DAN ETOS KERJA TERHADAP KINERJA PEGAWAI KOORDINATOR UNIT PELAKSANA TEKNIS DINAS PENDAPATAN PROVINSI JAWA TIMUR DI PROBOLINGGO Sri Hastuti; R. Andi Sularso; Siti Komariyah
Jurnal Ekonomi Akuntansi dan Manajemen Vol 12 No 2 (2013)
Publisher : Universitas Jember

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This study was built with the aim to determine the relationship between communication patterns, with a work ethic as an intervening variable, communication on performance. Similarly, the relationship between the motivation to employee performance, motivation towards work ethic adan performance to performance. The study was conducted at the office of the Technical Unit Coordinator Department of Revenue in Probolinggo, East Java Province. As the sample is all employees in the institution totaling 150 respondents. The model used is a Structural Equation Model. Results of the study concluded that: (1) Communication Skills significant effect on work ethic. (2) Motivation employee owned significant effect on work ethic. (3) Work ethic significant effect on employee performance. (4) Communication significant effect on performance, and (5) Motivation significant effect on performance. Keywords : Communication, Motivation, Work ethic and employee performance
PENGARUH CITRA, KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS PASIEN DI POLIKLINIK EKSEKUTIF RUMAH SAKIT DAERAH dr. SOEBANDI KABUPATEN JEMBER Nurullah Hidajahningtyas; R. Andi Sularso; Imam Suroso
Jurnal Ekonomi Akuntansi dan Manajemen Vol 12 No 1 (2013)
Publisher : Universitas Jember

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The studyaimedto examine the effect of brand image of dr Soebandi executive polyclinic, service quality and satisfaction to patient loyalty. There were six hypotheses were tested with path analysis using partial least squares instrument. Data were collected using a questionnaire. The results showed that first, second, third, and five hypotheses were received. Brand image influenced service quality and patient satisfaction. Analysis of direct and indirect effects indicated that the quality of service and patient satisfaction were intervening variables in the relationship with the brand image of an executive polyclinic to patient loyalty. Another hypothesis were rejected. Service quality andsatisfaction were an important mediator in the relationship between brand image and loyalty. These findings implied that the quality and satisfaction wereintervening variables to patient loyalty. Brand image played an important role in changing service quality and patient satisfaction. It would lead to better patient loyalty are higher as well. Key words: brand image, service quality, satisfaction, patient loyalty
PERSEPSI BAURAN PEMASARAN KONSUMEN LAYANAN POS EXPRESS DI KANTOR POS JEMBER 68100 Wachyudi Azis; R. Andi Sularso
Jurnal Ekonomi Akuntansi dan Manajemen Vol 13 No 1 (2014)
Publisher : Universitas Jember

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Thepurpose of this study is to analyze and prove the perception of the marketing mix can influence the decision to buy the product in the Express Post service Post Office Jember. The number of informants as many as 115 people, consisting of career women, employees of private, academic graduates and housewives. The total sample of 10 informants as respondents drawn using sampling techniques purpusive. The results of the study explained that there is a positive perception raises a significant effect on the incidence of satisfaction and purchase decisions improve service revenue performance products Pos Express. This is indicated by the results of the interview datavaliditycan be tested. Keywords: Perception ofProduct, Price, Promotion, Place, Process, Personnel, Physical evidence (Perception Marketing Mix).
Dampak Elemen Customer Relationship Marketing Terhadap Loyalitas Pelanggan Rumah Makan Bebek 88 A. Fahrur Rozi; R. Andi Sularso; M. Dimyati
Jurnal Ilmiah Inovasi Vol 14 No 2 (2014): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jii.v14i2.78

Abstract

Tujuan penelitian ini adalah Menyadari akan pentingnya customer intimasi, kepercayaan pelanggan, komitmen pelanggan dan kepuasan pelanggan, serta mengetahui kesuksesan dari Rumah Makan Bebek 88, maka peneliti tertarik untuk meneliti dan menguji “Dampak Elemen Costumer Reletionship Marketing Terhadap Loyalitas Pelanggan RM Bebek 88”.. Objek yang diteliti adalah pelanggan Rumah Makan Bebek 88. Pada penelitian ini menggunakan metode purposive sampling dengan jumlah responden sebanyak 150 orang. Alat analisis yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan pendekatan confirmatory. Hasil analisis data menunjukkan bahwa tidak ada pengaruh variabel customer intimacy terhadap loyalitas sedangkan valiabel kepercayaan, komitmen dan kepuasaan berpengaruh signifikan terhadap loyalitas Bebek 88.
Co-Authors A. Fahrur Rozi Deasy Wulandri Imam Suroso M. Dimyati Nurullah Hidajahningtyas Putu Sukarmen Siti Komariyah Sri Hastuti Wachyudi Azis