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<![CDATA[ANALISIS PENGARUH CUSTOMER RETENTION PROGRAM (CRP) TERHADAP LOYALITAS MELALUI KEPUASAN NASABAH TABUNGAN PT. BNI 46, TBK CABANG JEMBER ]]>
<![CDATA[Kurniawan, Dimas Firman]]>;
<![CDATA[Suroso, Imam]]>;
<![CDATA[Irawan, Bambang]]>
<![CDATA[ JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Vol 13, No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Jember ]]>
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<![CDATA[This study aims to analize the effect of Customer Retention Effect Analysis Program (CRP) on Loyalty Through Customer Satisfaction in the Saving Customer atBNI 46 Jember. The purpose of this study is to determine and analyze 1); Customer Relationship Marketing influence on customewr satisfaction, 2); Influence After Sales Marketing Customer satisfaction; 3) Influence of Implicit Guarantee of customer satisfaction; 4) The influence of Unconditional Guarantee of customer satisfaction; 5) The influence of customer satisfaction Defection Management; 6) Zero Defects influence model of customer satisfaction; 7) Effect of Customer Relationship Marketing Customer Loyalty; 8) Influence of After Sales Marketing 9) Influence of Implicit Guarantee Customer Loyalty; 10) The influence of Unconditional Guarantee on Customer Loyalty; 11) Influence of Management Defection of Customer Loyalty; 12) Zero Defects influence Model of Customer Loyalty; 13) The influence of satisfaction on customer loyalty. The population is all of our PT. BNI 46 Tbk., Jember Branch throughout the region, which at the end of December 2012 has been recorded about 71.942 customers. Intake of the total sample using the method of sampling nonprobability (proportional stratefied sampling). The design of this study are included in the explanatory research and methods of analysis used is structural equation methods.Analysis result indicate that Customer Relationship Marketing and Unconditional Guarantee model is a program that has significant and positive relationship of loyalty in an effort to defend its customers, further After Sales Marketing, Implicit Guarantee, Defection Management and the worst compared to the six CRP program is Zero Defect Model]]>
<![CDATA[PENGARUH CITRA, KUALITAS LAYANAN DAN KEPUASAN TERHADAP LOYALITAS PASIEN DI POLIKLINIK EKSEKUTIF RUMAH SAKIT DAERAH dr. SOEBANDI KABUPATEN JEMBER ]]>
<![CDATA[Hidajahningtyas, Nurullah]]>;
<![CDATA[Sularso, R. Andi]]>;
<![CDATA[Suroso, Imam]]>
<![CDATA[ JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Vol 12, No 1 (2013) ]]>
Publisher : <![CDATA[Universitas Jember ]]>
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<![CDATA[The studyaimedto examine the effect of brand image of dr Soebandi executive polyclinic, service quality and satisfaction to patient loyalty. There were six hypotheses were tested with path analysis using partial least squares instrument. Data were collected using a questionnaire. The results showed that first, second, third, and five hypotheses were received. Brand image influenced service quality and patient satisfaction. Analysis of direct and indirect effects indicated that the quality of service and patient satisfaction were intervening variables in the relationship with the brand image of an executive polyclinic to patient loyalty. Another hypothesis were rejected.
Service quality andsatisfaction were an important mediator in the relationship between brand image and loyalty. These findings implied that the quality and satisfaction wereintervening variables to patient loyalty. Brand image played an important role in changing service quality and patient satisfaction. It would lead to better patient loyalty are higher as well.
Key words: brand image, service quality, satisfaction, patient loyalty]]>
<![CDATA[PENGARUH KUALITAS LAYANAN, HARGA DAN CITRA MEREK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN POS EKSPRES DI KANTOR POS BONDOWOSO DAN SITUBONDO ]]>
<![CDATA[Suwandi, Suwandi]]>;
<![CDATA[Sularso, Andi]]>;
<![CDATA[Suroso, Imam]]>
<![CDATA[ JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Vol 14, No 1 (2015) ]]>
Publisher : <![CDATA[Universitas Jember ]]>
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<![CDATA[The objectives of this study was to determine the effect of service quality, price and brand image on Post Express customer satisfaction and loyalty in Bondowoso and Situbondo Post Office, using analytical methods Sructural Equation Modeling (SEM) with the of Amos program version 5.0. The population in this research is all customer who sent document or parcel with the Post Express service. The respondent are chosen by purposive sampling. This study uses primary data by taking a sample of customers Post Ekspres at the Bondowoso and Situbondo Post Office,  as many as 133 samples. The results of this study are: (1) service quality has positive and significant impact on customer satisfaction; (2)  price has positive and significant impact on customer satisfaction; (3) brand image has positive and significant impact on customer satisfaction, (4) customer service has positive and significant impact on customer loyalty; (5)  price has positive and significant impact on customer loyalty; brand image  has positive but not significant impact on customer loyalty; (7) satisfaction has positive and significant impact on customer loyalty. Keywords: service quality, price, brand image, satisfaction, customer loyalty]]>
<![CDATA[PENGARUH CITY BRANDING TERHADAP CITY IMAGE, CUSTOMER SATISFACTION, DAN CUSTOMER LOYALTY DI KOTA AMBON ]]>
<![CDATA[Salampessy, Haris]]>;
<![CDATA[Suroso, Imam]]>;
<![CDATA[Wulandari, Deasy]]>
<![CDATA[ BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 2 (2015) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi dan Bisnis ]]>
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<![CDATA[Abstract:The purpose ofthis study was to examine the effect of city branding on city image, customer satisfaction, and customer loyalty in Ambon City. The population was the domestic and foreign tourists who visited tourism spots in Ambon. Sampling method used was purposive sampling with a sample size of 160 respondents. The analysis too lused was Stuctural Equation Modelling. Results showed that there was a significant effect of city branding on city Image, city branding on customer satisfaction, city branding on customer loyalty, city image on customer satisfaction, city image on customer loyalty, and customer satisfaction on customer loyalty in Ambon City. Keywords: City Branding, City Image, Customer Satisfaction, Customer Loyalty.]]>
<![CDATA[EVENT MARKETING SEBAGAI STRATEGI MENINGKATKAN BRAND AWARENESS KABUPATEN JEMBER ]]>
<![CDATA[Wulandari, Deasy]]>;
<![CDATA[Suroso, Imam]]>;
<![CDATA[Asbullah, Alvan Sidiq]]>
<![CDATA[ BISMA: Jurnal Bisnis dan Manajemen Vol 9 No 1 (2015) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi dan Bisnis ]]>
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<![CDATA[Abstract: This study aimed to test the effect of event marketing, Visit Jember Month 2012 (Bulan Berkunjung ke Jember 2012 or BBJ 2012),on brand awareness of Jember Regency. The population in this study was the society who saw the BBJ 2012. Snowball sampling was used which resulted in a total of 70 respondents. Multiple linear regressionwas used to test the hypothesis. Results showed that sport and exhibition event marketing did not have a significant effect on the brand awareness of Jember Regency, while art and culture even marketing had a positive and significant effect on the brand awareness of Jember Regency. Keywords: Event Marketing, Brand Awareness, Strategy]]>
<![CDATA[PERAN KUALITAS LAYANAN DALAM MEMBANGUN KEPUASAN DAN KOMUNIKASI DARI MULUT KE MULUT PASIEN RAWAT JALAN RSD. DR. SOEBANDI JEMBER ]]>
<![CDATA[Optimasi, Dini]]>;
<![CDATA[Irawan, Bambang]]>;
<![CDATA[Suroso, Imam]]>
<![CDATA[ BISMA: Jurnal Bisnis dan Manajemen Vol 12 No 2 (2018) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.19184/bisma.v12i2.7889
<![CDATA[The purpose of this research is to analyze the effect of service quality on satisfaction and word-of-mouth communication, and the effect of satisfaction on word-of-mouth communication on the outpatients of the Regional Hospital of dr. Soebandi Jember. This is a quantitative research with an explanatory approach. The population is all outpatients of the Regional Hospital dr. Soebandi Jember. Applying purposive sampling method, the sample consists of 180 respondents. Data were analyzed by Structural Equation Modeling (SEM) method. The results show that service quality has no significant effect on satisfaction, service quality has no significant effect on word-of-mouth communication, and satisfaction has a significant effect on word-of-mouth communication. Keywords: Service Quality, Satisfaction, Word-of-Mouth Communication]]>
<![CDATA[STRATEGI OPTIMALISASI PENGELOLAAN DANA KAPITASI JAMINAN KESEHATAN NASIONAL PUSKESMAS DI KABUPATEN BONDOWOSO ]]>
<![CDATA[Sari, Fitri Indah]]>;
<![CDATA[Suroso, Imam]]>;
<![CDATA[Nurhayati, Nurhayati]]>
<![CDATA[ BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 2 (2017) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.19184/bisma.v11i2.6316
<![CDATA[Abstract:The management of capitation funds of National Health Insurance (JKN) for the Regional Common Service Community Health Clinic is part of the regional financial management. The Public Health Service of Bondowoso Regency has implemented JKN since 2014. The capitation fund has a substantial excess funding with the increasing number of memberships and a management administration problem. This research aims to analyze the alternative strategy of optimizing the management of JKN capitation fund run by the Community Health Clinic in Bondowoso Regency using Strengths Weaknesess Opportunities and Threats (SWOT) analysis. The results of external and internal factor identification in Internal External (IE) matrix show that the value of External Factor Analysis Summary (EFAS) matrix is 2.96 and the value of External Factor Analysis Summary (IFAS) matrix value is 2.8. Accordingly, the strategic position for the Public Health Service is the hold and maintain position. Results of SWOT analysis show that there are 3 priority strategies, i.e., SO1 strategy (improving cooperation and cross sector coordination in technical management of the JKN capitation fund), SO2 strategy (improving monitoring and internal evaluation), and WO2 strategy (improving the manager’s competence by providing training and technical guidance). The most possible priority strategy based on the Quantitative Strategic Planning Matrix (QSPM) with the highest Total Attractiveness Score (TAS) of 6.117 is SO1 strategy, i.e., increasing cooperation and cross sector coordination in term of technical management of the JKN capitation fund. Keywords: Strategy, Financial Management, JKN.]]>
<![CDATA[PENGUKURAN KINERJA DINAS KELAUTAN DAN PERIKANAN KABUPATEN SITUBONDO ]]>
<![CDATA[Suroso, Imam]]>;
<![CDATA[Rudyanto, Tomy]]>;
<![CDATA[Sulistiyo, Agung Budi]]>
<![CDATA[ BISMA: Jurnal Bisnis dan Manajemen Vol 11 No 3 (2017) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi dan Bisnis ]]>
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DOI: 10.19184/bisma.v11i3.6475
<![CDATA[Abstract: Performance measurement is critical for public sector organizations to determine the sucess level in implementing strategies to achieve its vision and mission. Therefore, an analytical tool is needed to measure government performance and to provide comprehensive information from both financial and non-financial aspects. The use of balanced scorecard as the measurement method could broaden the perspective, not only from the financial perspective, but also from the customer, internal business processes, and learning and growth perspectives. The objective of this study was to analyze the performance of the Department of Marine and Fisheries of Situbondo Regency in 2015 using a balanced scorecard approach. This was a descriptive qualitative research applying a case study. The informants were the local people and staffs of the Department of Marine and Fisheries of Situbondo Regency. Value for money analysis was used in measuring financial perspective and service quality (servqual), while Important Performance Analysis (IPA) used in measuring other perspectives. Conclusion was drawn based on the scoring results. Results showed that, in overall, the performance of the Department of Marine and Fisheries of Situbondo Regency was in “good†category. Results of servqual analysis showed that all aspects had negative values, meaning that the expectations were higher than perceptions so the performance should be improved based on the priorities indicated in the IPA analysis. Keywords: Performance Measurement, Balanced Scorecard.]]>
<![CDATA[Pengaruh Motivasi Terhadap Kinerja Karyawan Pada PT. Bumi Pratama Usaha Jaya Bayung Lencir ]]>
<![CDATA[Imam Suroso]]>
<![CDATA[ Jurnal EKOBIS (kajian Ekonomi dan Bisnis) Vol 1 No 2 (2018): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 1 No 2 (Juni 2018) ]]>
Publisher : <![CDATA[Jurnal EKOBIS (kajian Ekonomi dan Bisnis) ]]>
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<![CDATA[This research is conducted to find out whether these i sor not the effect and realtionship between motivation (x) and employee performance (y) at PT. Bumi Pratama Usaha Jaya In Bayung Lincir. The writer uses statistical method in analysing the data in simple linear regression analysis. Considering the results of validity and reliability test, it is stated that all statement indicators are valid and reliable, from regression analysis states that working satisfaction, commitment and working involvement have positive and significant effect on employee performance. Thus, it can be concluded that working behaviour is very identical with working satisfaction, commitment and working involvement. Their influential relationship is very positive and significan ton employee performance. Therefore, the hypothesis states working satisfaction, commitment and working involvement have positive and significant effect is accepted., this research is not good yet because of the limitation in it. Suffestion for the development of this reserch is not only done in one company but also the charecteristics of the comparison company, then if the researchdone in some different but similar companies will get the right solution.]]>
<![CDATA[Pengaruh Lingkungan Kerja Terhadap Kinerja Karyawan Unit Export Final Product Pada PT. Aneka Bumi Pratama Palembang ]]>
<![CDATA[Imam Suroso]]>
<![CDATA[ Jurnal EKOBIS (kajian Ekonomi dan Bisnis) Vol 2 No 1 (2018): Jurnal EKOBIS Kajian Ekonomi dan Bisnis Vol 2 No 1 (Desember 2018) ]]>
Publisher : <![CDATA[Jurnal EKOBIS (kajian Ekonomi dan Bisnis) ]]>
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<![CDATA[ABSTRACT This study aims to analyze the influence of the work environment (physical and non-physical) on the performance of employees in the Final Product Export Unitat PT Aneka Bumi Pratama Palembang.The type of data in this studyis primary data collected by the question naire instrument. The sampling techniquein this study uses saturated samples. Multipleregression analysis was used totes tthe hypothesis in this study.Theresults ofthestudy at the 5% significance levelfound that: (1) thephysical workenvironment had no effect on the performance of the employees of the Export Final Productunitat PT. Aneka Bumi Pratama, the data obtained that t count of 2.215 is greater than ttable(n=20,α=5%) of 1.736, the significance valueisgreater than the alpha value (0.324 > 0.05). (2) non-physical work environment doesnot affect the performance of the Export Final Product unit at PT. Aneka Bumi Pratama, the data obtained t hat calculated t2.457 is greater than t table (n =20,α=5%) of the significance valueis greater than alpha (0.654<0.05). (3) Work environment and non-physical work environment variables have no effect on employee performance,obtained data that the significance value of 0.603 is greater than the alphavalue(α)= 0.05(0.603> 0.05). It is suspected that there are other ariables outside the model that have further influence to the performance of the employees of the Export Final Product Unit at PT. Aneka Bumi Pratama Palembang.]]>
